Business Intelligence Strategie @ Unilever Ronald Stoppelenburg, Director IT Architecture, Unilever & Maurice Meijers, Associate, Tensor CIO Day Noordwijkerhout, 25 November 2008
Agenda Unilever Strategische prioriteiten Tensor BI Framework Hoe staan we er nu voor?
The Vitality Mission We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.
Adding Vitality to Life
Agenda Unilever Strategische prioriteiten Tensor BI Framework Hoe staan we er nu voor?
leidt tot strategische prioriteiten: Grow superior brands Win with customers Fit to compete Deliver Vitality
Agenda Unilever Strategische prioriteiten Tensor BI Framework Hoe staan we er nu voor?
BI Framework Compose Strategy Roadmap Make Strategic Decisions Collect Data 1. 4. 2. Business Strategy BI Delivery 5. 3. Execute Strategy 6. Exchange Knowledge BUSINESS TECHNOLOGY Analyze Information
Aligning Business Priorities to Objectives Performance Revenue Growth Cost Optimization Asset Optimization Expected Performance Volume Focus Price Realization Supporting Services (SG&A) Cost of Goods Sold (COGS) Income Taxes Capital Goods (PP&E) Inventory Receivables & Payables Strengths, Opportunities Image, Risks Acquire New Customers Retain and Grow Current Customers Leverage Income- Generating Assets Strengthen Pricing Improve Customer Interaction Efficiency Improve Corporate/ Shared Service Efficiency Improve Development & Production Efficiency Improve Logistics & Service Provision Efficiency Improve Income Tax Efficiency Improve PP&E Efficiency Improve Inventory Efficiency Improve Receivables & Payables Efficiency Improve Managerial & Governance Effectiveness Improve Execution Capabilities Product & Service Innovation Product & Service Innovation Cash / Asset Mgt Demand & Supply Mgt Marketing & Advertising IT, Telecom & Networking Product Development Logistics & Distribution Income Tax Mgt. Real Estate & Infrastructure Finished Goods Accounts, Notes & Interest Receivable Governance Operational Excellence Marketing & Sales Account Mgt Price Optimization Sales Real Estate Materials Merchandising Equipment & Systems WIP & Raw Materials Accounts, Notes & Interest Payable Business Planning Partnership & Collaboration Retention Customer Service & Support Human Resources Production Service Delivery Program Delivery Relationship Strength Cross-Sell/ Up-Sell Order Fulfillment & Billing Procurement (Excl. Prod. Mat. & Merchandise) Business Performance Mgt. Agility& Flexibility Business Management Strategic Assets Financial Management 15
Linking Drivers to KPI s; Dashboard Structures 16
BI Framework Compose Strategy Roadmap Make Strategic Decisions Collect Data 1. 4. 2. Business Strategy BI Delivery 5. 3. Execute Strategy 6. Exchange Knowledge BUSINESS TECHNOLOGY Analyze Information
Kritische factoren voor BI implementatie Executive sponsorship en Governance BI onderdeel van een business project Gerespecteerde zwaargewichten Architectuur Organisatiestructuur is bepalend Master Data Flexibiliteit en schaalbaarheid 1% corrupte data 18
Kritische factoren voor BI implementatie Programma Aanpak Business Case Multi-disciplinaire teams Stapsgewijs invoeren Delivery Ambassadeurs Gebruikersvriendelijkheid Pricing model 19
Architecture Vs Masterdata
Agenda Unilever Strategische prioriteiten Tensor BI Framework Hoe staan we er nu voor?
Hoe kan ons informatie landschap eruit zien? On Site Offline Remote Device Personalization Portal Search Personalised Dashboard/ Scorecards Links, Reports Info Services Info Asset Register Reports, PDF, PPT, Word, Outlook Alerts, Standard & Exception Reports Consumerization PUSH/ PULL Externe Data SAP BW GMI-1 Trusted Sources Trusted Sources Ext ERP CRM. Mktg Ext Source
Information Services van push naar pull I N F O R M A T I O N S E R V I C E S Business Change (vraag) Information Delivery (aanbod) Mentaliteitsverandering Managers dienen zich verantwoordelijk te voelen voor hun gegevens Self service Gebruikers voorbereiden om te werken met standaard informatie role-based informatie behoeften gepersonaliseerd dashboard via de portal mogelijkheid tot drill downs Gebruikers ontvangen standaard reporten, mogelijkheid om exceptie rapporten en alerts op te zetten Support for ingewikkelde/multi source informatie mogelijk via een helpdesk
Wat is Consumerisation? Gebruiker in controle - Push to Pull
Thank you