BookaResto. Matteo De Bie, Els De Swert, Matthias Depoortere, Ivan Sergeyssels, Chloë Van der Straeten

Matteo De Bie, Els De Swert, Matthias Depoortere, Ivan Sergeyssels, Chloë Van der Straeten

DOELSTELLINGEN Wat willen we bereiken met? Voor klanten Voor restauranthouders Voor onszelf

DOELSTELLINGEN Wat willen we bereiken met? Voor klanten Voor restauranthouders Voor onszelf Gemakkelijk en gebruiksvriendelijk platform bieden waarop ze snel en efficiënt een restaurant kunnen boeken (in de buurt). Een duidelijk overzicht geven van welke restaurants waar te vinden zijn en welke kenmerken die restaurants hebben.

DOELSTELLINGEN Wat willen we bereiken met? Voor klanten Voor restauranthouders Voor onszelf Gemakkelijk en gebruiksvriendelijk platform bieden waarop ze snel en efficiënt een restaurant kunnen boeken (in de buurt). Een duidelijk overzicht geven van welke restaurants waar te vinden zijn en welke kenmerken die restaurants hebben. Handige software bieden om de reservaties en nog vrije tafels bij te houden. Toegang tot insights over het profiel van hun klanten en prospecten. Zorgen dat ze mee kunnen in de 21ste eeuw.

DOELSTELLINGEN Wat willen we bereiken met? Voor klanten Voor restauranthouders Voor onszelf Gemakkelijk en gebruiksvriendelijk platform bieden waarop ze snel en efficiënt een restaurant kunnen boeken (in de buurt). Een duidelijk overzicht geven van welke restaurants waar te vinden zijn en welke kenmerken die restaurants hebben. Handige software bieden om de reservaties en nog vrije tafels bij te houden. Toegang tot insights over het profiel van hun klanten en prospecten. Zorgen dat ze mee kunnen in de 21ste eeuw. Winstgevende app creëren en communiceren met een duidelijk commercieel plan.

KANALEN Voor zowel front- & back-office Front-office Back-office Website Applicatie Software as a service

OPBOUW PRESENTATIE 3 luiken in de presentatie Voor klanten Voor restauranthouders Voor onszelf

DOELGROEP Wie zou onze app gebruiken? Jongeren Ouderen Business Low-budget Toeristen Koppels Familie High-end

Journey Koppels door de ogen van Piet & Ellie

Journey Koppels Het ontdekken van

Journey Koppels Het gebruik van de website

Journey Koppels Het gebruik van de applicatie

Journey Koppels Tijdens het restaurant bezoek

Journey Koppels Na het restaurantbezoek

Journey Businessman door de ogen van Rudy Verschaffelt

Journey Businessman Het gebruik van de applicatie

Journey Businessman Tijdens het restaurant bezoek

Journey Businessman Na het restaurantbezoek

Back office Software as a service

Back office Verschillende pakketten STARTER MEDIUM PRO

Back office Verschillende pakketten STARTER MEDIUM PRO 19,95/ maand Reservatie via app, website of social media 0,95/ couvert Bevestiging via SMS 0,08/ reservatie Customer insights 10/maand

Back office Verschillende pakketten STARTER MEDIUM PRO 19,95/ maand Reservatie via app, website of social media 0,95/ couvert Bevestiging via SMS 0,08/ reservatie Customer insights 10/maand 49,95/ maand Reservatie via app, website of social media 0,40/ couvert Bevestiging via SMS 0,08/ reservatie Customer insights gratis Aanbevelingen

Back office Verschillende pakketten STARTER MEDIUM PRO 19,95/ maand Reservatie via app, website of social media 0,95/ couvert Bevestiging via SMS 0,08/ reservatie Customer insights 10/maand 49,95/ maand Reservatie via app, website of social media 0,40/ couvert Bevestiging via SMS 0,08/ reservatie Customer insights gratis Aanbevelingen 79,95/ maand Reservatie via app, website of social media gratis Bevestiging via SMS 0,08/ reservatie Customer insights gratis Aanbevelingen Hogere positie

Back office Verschillende pakketen STARTER MEDIUM PRO Inbegrepen in elk pakket Activatiekosten website App Digitaal reserveringssysteem Bevestiging via e-mail Integratie in kalender Gratis cursus om met het systeem te leren werken Online & telefonische ondersteuning Face-to-Face ondersteuning (forfaitaire verplaatsingskosten van 50)

WAT BIJ NO-SHOWS? Hoe we no-shows tegenwerken BELONING ERKENNING SUPPORT

WAT BIJ NO-SHOWS? Hoe we no-shows tegenwerken BELONING ERKENNING SUPPORT Badges Promoties

WAT BIJ NO-SHOWS? Hoe we no-shows tegenwerken BELONING ERKENNING SUPPORT Badges Promoties Basic User Advanced User Expert User

WAT BIJ NO-SHOWS? Hoe we no-shows tegenwerken BELONING ERKENNING SUPPORT Badges Promoties Basic User Advanced User Expert User Pushen van restaurants Symbool voor no-show

DATA FLOW Visuele voorstelling van de dataflow Website Back-office App

The Business Model Canvas Businessplan a.d.h.v. een Designed for: business model canvas Designed by: On: Iteration: Day Month Year No. Key Partners Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? Online motivations for partnerships: Optimization and economy Reduction of risk and uncertainty Acquisition of particular resources and activities Key betalingsplatformen Partners Who are our Key Partners? Who are our key suppliers? Which Affiliate Key Resources are we acquiring from partners? Which Key Activities do partners perform? De Lijn Restaurants in de database Taxi s Toeristisch centrum TripAdvisor & Co Key Activities The Business Model Canvas motivations for partnerships: Optimization and economy Reduction of risk and uncertainty Acquisition of particular resources and activities What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? Platform opzetten en categories Production Problem Solving onderhouden Platform/Network Key Activities What Key Activities do our Value Propositions require? Our Distribution Channels? Community Customer Relationships? Revenue streams? categories Management Production Problem Solving Platform/Network Marketing Key Resources What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? types of resources Database Physical met Intellectual (brand patents, copyrights, data) Human Financial restaurants Key Resources What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Website platform Revenue Streams? types of resources Physical Intellectual (brand patents, copyrights, data) Human Financial Designed for: Value Propositions What value do we deliver to the customer? Which one of our customer s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? characteristics Snel en eenvoudig een tafel Newness Performance Customization Getting the Job Done Design boeken. Value Propositions Brand/Status Price Cost Reduction Risk Reduction Accessibility Duidelijk What value do we deliver to Convenience/Usability overzicht the customer? geven Which one of our customer s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? van Which customer restaurants needs are we satisfying? de characteristics Newness Performance omgeving. Customization Getting the Job Done Design Brand/Status Price Cost Reduction Nuttige Risk Reduction en correcte Accessibility Convenience/Usability informatie verschaffen over restaurants. Aanvullende services aanbieden. Duidelijk overzicht van reservaties en vrije tafels Naambekendheid creëren voor de restaurants Customer Relationships What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How How are costly they are integrated they? with the rest of our business model? Uitstekende customer examples Personal assistance Dedicated Personal Assistance Self-Service service Customer Relationships Automated Services met extra s Communities Co-creation aanbieden What type of relationship does each op of our site Customer + app Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? examples Personal assistance Dedicated Personal Assistance Self-Service Automated Services Communities Co-creation Channels Handige back office Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? Channels channel phases: 1. Awareness How do we raise awareness about our company s products and services? 2. Evaluation How do we help customers evaluate our organization s Value Proposition? 3. Purchase How do we allow customers to purchase specific products and services? want Website to be reached? 4. Delivery How do are we deliver we a Value reaching Proposition to customers? them now? 5. After sales How do we provide post-purchase customer support? Through which Channels do our Customer Segments How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? channel phases: 1. Awareness How do we raise awareness about our company s products and services? 2. Evaluation How do we help customers evaluate our organization s Value Proposition? Twitter 3. Purchase How do we allow customers to purchase specific products and services? 4. Delivery How do we deliver a Value Proposition to customers? 5. SMS After sales How do we provide post-purchase customer support? Designed by: Customer retention Customer service voor restauranthouders Applicatie Facebook Customer Segments On: For whom are we creating value? Who are our most important customers? Mass Market Niche Market Segmented Personen Diversified die een Multi-sided Platform Iteration: reservatie Customer Segments willen maken bij een For whom are restaurant we creating value? Who are our most important customers? Mass Market Niche Market Jongeren Segmented Diversified Multi-sided Platform Ouderen Toeristen Business Low Budget High End Familie Koppels Restauranthouders Day Month Year No. Cost Structure What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? is your business more: Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) Value Driven ( focused on value creation, premium value proposition) sample characteristics: Fixed Costs (salaries, rents, utilities) Variable costs Economies of scale Economies of scope Cost Structure What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? is your business more: Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) Value Driven ( focused on value creation, premium value proposition) sample characteristics: Fixed Costs (salaries, rents, utilities) Variable costs Economies of scale Economies of scope www.businessmodelgeneration.com Applicatie bouwen Website bouwen Onderhouden van de app & website (servers) HR Online betalingen Call Center Loonkosten Revenue Streams For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? Usage fee Abonnementen restauranthouders types: fixed pricing dynamic pricing (verschillende pakketten) Asset sale List Price Negotiation( bargaining) Usage fee Product feature dependent Yield Management Subscription Fees Customer segment dependent Real-time-Market Lending/Renting/Leasing Volume dependent Revenue Streams Licensing Brokerage fees Advertising For what value are our customers really willing to pay? Commissie van hoger geplaatste restaurants For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? types: Asset sale Subscription Fees Lending/Renting/Leasing Licensing Brokerage fees Advertising fixed pricing List Price Product feature dependent Customer segment dependent Volume dependent dynamic pricing Negotiation( bargaining) Yield Management Real-time-Market This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Marketing plan Doel, idee & mindset Experience

Marketing plan Doel, idee & mindset Experience AWARENESS ENGAGEMENT ADVOCACY

Marketing plan Kanalen & content AWARENESS ENGAGEMENT ADVOCACY KANALEN TV, Radio, magazines, flyers, posters, billboards, placemats, QR code. CONTENT Problemen restautantbezoek vs. Voordelen Call to action om app te downloaden KANALEN Sociale media CONTENT Facebook advertenties SEM Tips & Tricks Tijdens gebruik pushen Badges Mogelijkheid tot delen KANALEN Sociale media, word of mouth. CONTENT Ambassadeurs belonen Reviews Vrienden uitnodigen

Marketing plan Ideas to spice it up Boilingpoint filmpjes Real life filmpjes Hoelang kunnen mensen een bepaalde situatie volhouden? Probleemsituaties uitvergroten Beloning voor degenen die het volhouden. Valentijnsspecial Roos op valentijn, wanneer je boekt via. Blind-date mogelijkheid. Wanneer twee singles boeken bij hetzelfde restaurant, kunnen ze samen aan een tafel gezet worden.

Why? To sum it up

Why? To sum it up Ervaring voor, tijdens & na Reserveer waar en wanneer je wil Toekomstgericht - stap mee in de 21ste eeuw Uitgebreide database aan klanten zorgt voor persoonlijke aanpak Culinaire ontdekkingsreis hand in hand met snel en makkelijk reserveren

Bedankt! Vragen? Matteo De Bie, Els De Swert, Matthias Depoortere, Ivan Sergeyssels, Chloë Van der Straeten