Augmented Reality as a Game Changer

Transcriptie

1 Augmented Reality as a Game Changer Putting Augmented Reality to work, TWNKLS.com

2 13 oktober 2015 Smart Maintenance Gerben Harmsen Alexander Apostolovski

3 A quick demo.

4 TWNKLS we have worked with campaign experience enterprise

5 TWNKLS awards and nominations Awards Auggie for Best enterprise AR project at the Augmented World Expo 2013, (USA) Best Mobile business Platform at MMMA 2013, Amsterdam (NL) Runner Up for Best AR campaign at the Augmented World Expo 2013 (USA). FWA site of the day for Staatsloterij Campaign 2013 (Global) Nominations Nominated for Best use of AR at Technology Expo London 2015 (UK) Finalist for Beste enterprise AR project at the Augmented World Expo 2014, (USA) Nominated for Dutch Interactive Awards Disrupter 2014, Amsterdam (NL) Nominated for SpinAwards Disrupter of the Year 2013, Amsterdam (NL) Nominated for Dutch Interactive Awards Innovation 2013, Amsterdam (NL) Nominated for Augmented Summit Best AR Practical case study 2013, London (UK)

6 TWNKLS in this presentation 1. About TWNKLS Who we are and what we do 2. The new medium The meaning of augmented reality 3. Value chain Putting AR to work 4. Welding inspections Applus RTD 5. Questions

7 Remixing the real world with virtual add-ons

8 TWNKLS virtuality continuum

9 TWNKLS virtuality continuum

10 TWNKLS the new medium AR is a new medium to work, learn and experience

11 TWNKLS the new medium context

12 TWNKLS producten

13 TWNKLS producten

14 Game Changer

15 Stories from the past Museum on the Market square

16 TWNKLS Museum on the market square

17 TWNKLS Museum on the market square

18 TWNKLS Museum on the market square

19 Adding value to your business

20 TWNKLS The new medium AR is the most natural translation between information and action Desire

21 TWNKLS The new medium AR is the most natural translation between information and action Information searching Interpret Desire

22 TWNKLS The new medium AR is the most natural translation between information and action Information searching Interpret Desire Interpret Action

23 TWNKLS The new medium AR is the most natural translation between information and action Information searching Interpret Desire Interpret Action Education Performance Validation Help

24 TWNKLS The new medium AR is the most natural translation between information and action Information Desire Action

25 The Value Chain According to Porter

26 Rexel Smart Sun Augmented visualization and saving

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30 The Value Chain According to Porter

31 Otolift App Stairs View Augmented Virtual Showroom

32 TWNKLS/ Stairlift configurator

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37 The Value Chain According to Porter

38 Water taxi Assistance and training Maritime augmented reality

39 The Value Chain training and education

40 Education and Discovery

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43 The Value Chain According to Porter

44 What we set out to do Goals 20% quicker repairs Dealer 80% less misdiagnoses 30% less calls (helpdesk calls, sendbacks) (helpdesk calls, sendbacks) Dealer Dealer OEM OEM 25% faster reeducation (time lost schooling) Dealer OEM Client

45 TWNKLS/ initiatieven Urban Augmented Reality AR study bij Applus+RTD Welding inspection via non-destructive testing (NDT) 2014 twnkls augmented reality

46 De context

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51 Omgeving

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59 Lekkages / Corrosie

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65 Nieuwbouw

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70 Liever direct dan te laat repareren.

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73 Applus+RTD producten / scan methodes

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78 IWEX

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81 De techniek

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90 Introductie van AR binnen IWEX? Research project: IWEX data bij de realiteit brengen.

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99 Lessons learned Niet voor on site maintenance Praktische restricties Omgeving: Ruwe/natte omgeving, moeilijk bereikbaar, Externe factoren: Reflecties door lichtinval, Technisch: Batterijduur. Teveel detail voor het beoogde doel bij de buis Evaluator: Geen noodzaak om defect op exacte locatie te visualiseren, Lasser: Tonen van lasinstructies is voldoende, niet de details.

100 Lessons learned Toepasbaar in Trainingen voor operators (Confirmatie 3D real life naar 2D software) Aantonen 3D mogelijkheden in sales trajecten (Niet alleen in VR, maar dus ook interactief AR) Demonstraties aan niet professionals (Onzichtbare gebreken zichtbaar maken).. Clear insight wordt Clearer insight

101 Toekomst Permanent monitoring verzameld data van assets over tijd. De status en de projectie over tijd kan geprojecteerd worden op een camerabeeld.

102 Via GPS, gyroscoop en bovengrondse markers kan visuele representatie gemaakt worden van de buizen stelsels. In combinatie met reparatie instructies kan een visualisatie gemaakt worden

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104 The Value Chain According to Porter

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107 The best way to predict the future is to create it!

108 Gerben Harmsen