Profile visitors NRC Q

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Martina de Wilde
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1 NRC Media presents

2 About NRC Q A unique concept Business news platform for ambitious people on the go Short, sharp articles with professional infographics Daily newsletter at 5.30am News updates via WhatsApp Daily look ahead Accessible tone of voice Fully responsive

3 Lay out NRCQ

4 Who s NRC Q? Professionals m/f with large interest in business information Education HBO+ (higher education+), age Curious and ambitious Always online (smartphone & tablet) Career oriented Reaching the NRC audience differently: Non newspaper readers with interest in Finance and prefer digital Existing NRC readers(equal to it s pace and content) Readers of other newspapers: interest in finance, but not all of NRC content

Curious and ambitious Always online (smartphone & tablet) Career oriented Reaching the NRC audience

5 Profile visitors NRC Q Gender Education 9% 3% 2% Univeristy level or doctoral/master HBO of WO bachelor 28% 72% male female 35% 51% HAVO/VWO & WO of HBO (1st year) MBO Work Age build up other 17% 6% 5% 48% salaried entrepreneur pensioned 19% 7% 2% 15% 15% < 19 years years years years years 24% Bron: Lezersonderzoek oktober 2014 studying other 20% 22% years 70 years >

17% 6% 5% 48% salaried entrepreneur pensioned 19% 7% 2% 15% 15% < 19 years 20 29 years 30 39 years

6 25% Profile visitors of NRC Q Sector Desicion making level decision maker 20% 14% 11% 26% influencer 15% top decision maker 24% 25% light influencer 10% 5% Company size 7% 4% no influence 200+ employees 1 4 employees 0% 7% 8% 7% 42% employees employees employees employees Bron: Lezersonderzoek oktober % 5 9 employees

4% no influence 200+ employees 1 4 employees 0% 7% 8% 7% 42% 100 199 employees 20 49

7 Visitor behaviour How often do you visit NRC Q? 45% Why do youreadnrc Q? 40% 7% 3% 2% daily 35% 30% few times a week 25% 49% 1 time a week 20% 39% 15% 2 to 3 times a week 10% once a month or less 5% 0% Bron: Lezersonderzoek oktober 2014

8 Unique visitors 350' ' ' ' ' '000 50'000 0 Week 41 Week 42 Week 43 Week 44 Week 45 Week 46 Week 47 Week 48 Week 49 Week 50 Week 51 Week 52 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Unique visitors NRC Q Bron: Google Analytics week week Unique visitors

Week 50 Week 51 Week 52 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Unique

9 Pageviews 700'000 Pageviews NRC Q 600' ' ' '000 Pageviews 200' '000 0 Bron: Google Analytics week week

10 Sessions 450' ' ' ' '000 Sessions NRC Q 200' '000 Sessions 100'000 50'000 0 Bron: Google Analytics week week

11 Why NRC Q Innovating within NRC Media launch a business product Innovative editorial A/B tests Social media Responsive on all devices New ways of advertising (non-iab)

12 Content Sharing likes inschrijvingen volgers volgers inschrijvingen

13 WhatsApp Broadcast Number of subsribers NRC Q WhatsApp New for the Netherlands Max. 3 niews feeds from 8.00am to 10.00pm To receive NRC Q on WhatsApp: ad to your contacts send NRC Q ON in WhatsApp to this number

00pm To receive NRC Q on WhatsApp: ad +31 6-4620 4616 to your

14 NRC Q Newsletter Every morning 5.30am Mobile Desktop/tablet

15 Homepage ad op NRC Q Fully responsive Advertising formats on all devices Prominent position on the homepage

16 Double ad on NRC Q Fully responsive Advertising sizes scaled on all devices Also on article level

17 Extreme Article ad on NRC Q Fully responsive Advertising sizes scaled on all devices On article level

18 Where is NRC Q now? An overview Pageviews per month: 1.3 million Visitors per month: 515,931 Number of campaigns: Bron: Google Analytics medio juni medio november 2014

19 Partnership Contentmarketing A Full year Branded content & partnerpositions Own branded (special page) KPI s Advertisments in the Economy section of NRC Monitoring / evaluation / test & learn Meet the press

page) KPI s Advertisments in the Economy section of

20 Partnerships op NRC Q Delta Lloyd Homepage Own content Special page NRC Q biedt haar lezers informatie die helpt betere beslissingen te nemen en zo alert te reageren op verandering. Dat is precies waar wij als kritisch merk ook voor staan. Bovendien hebben wij als Delta Lloyd veel kennis en expertise in huis en maken al heel veel interessante content. NRC Q biedt ons nog meer mogelijkheden om die kennis met onze zakelijke doelgroepen te delen. Annette Reijersen van Buuren Manager Merk & Strategie bij Delta Lloyd

Bovendien hebben wij als Delta Lloyd veel kennis en expertise in huis en maken al heel veel interessante content.

21 Partnerships op NRC Q Deloitte Homepage Own content Special page NRC Q biedt content die de maatschappij en haar lezers rechtstreeks raakt. Daarmee is NRC Q voor ons een uiterst geschikt platform om onze zakelijke doelgroep te bereiken. Willemijn Zwiep Senior Corporate Brand Manager bij Deloitte

22 Advertising possibilities

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