Signal from the Stream

Transcriptie

1 Signal from the Stream How social technologies are changing business. Eugenie van Wiechen

2 Sanoma Uitgevers LinkedIn EMEA Eugenie van Wiechen McKinsey LinkedIn Global Marktplaats/eBay

3 1. What just happened? 2. Relevancy: Signal from the Stream 3. Implications for businesses 3

4 Web Pages Indexed 3,000X (In MM) 4

5 Wave 1: Portals 5

6 6

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8 Wave 3: Social Networks 8

9 35 hours of video / minute 200m blogs 140m tweets / day 1B content shares / day 1+ new member every second

10 The Signal from the Stream

11 Platform Connections Killer App Social Utility Friends, Family & Colleagues Status, Social Gaming & Photo Sharing Public Communications Fans & Followers Real time Micro-blogging Professional Network Colleagues & Business Contacts Professional Identity, Connections & Insights

12 Three Dimensions of Relevancy 1. Critical Mass 2. Context 3. Data

13 Critical Mass: Network Effect Member Growth Size of Network Value of Information Information Collected

14 Context Personal Professional Family

15 Nico s professional profile How You re Connected shows the relationship within LinkedIn s network Snapshot of Nico s current and past occupation and education Help Nico improve his profile 3 people have recommended Nico See Nico s activity Summary of Nico s professional background and competencies Detailed career experience LinkedIn Proprietary & Confidential

16 Nico, different context No restrictions on Profile photo content Information is personal / social Profile page has photos, friends, informal messaging Some content is generated by others and may be inappropriate for a work environment Posts may include video, audio, and commentary that may be appropriate for social sharing but could hurt one s reputation as a professional Presentation, font Arial, size 8, color grey LinkedIn Proprietary & Confidential Date/Time, font Arial size, 8 color grey 16

17 Data 17

18 Implications for businesses

19 Four major business opportunities Branding Comment Social Media is voor elke organisatie belangrijk of je er nu wel of niet mee werkt, het imago van een organisatie kan razendsnel veranderen (in positieve en negatieve zin) door berichten verspreid op het internet... Onderschat de kracht van social media niet! Comment Als het juist ingezet wordt zeer relevant. Het kan het imago van je bedrijf ontzettend ondersteunen. Generating New Business Comment Heb zelf ervaring met uitnodigen via 'traditionele mailing' en via Social media. Laatste werkte veel beter, als je mensen uit eigen netwerk aanboort voelt natuurlijk veel persoonlijker en warme leads generen een betere response. Not rocket science... Comment B2B gaat bij uitstek om vertrouwen en bij voorkeur om persoonlijke relatie. Social media maakt meer dan ooit de dialoog mogelijk en dus ook de kans op onderling vertrouwen. Gathering Knowledge Comment Social Media is volop in beweging en wordt volop toegepast - blijkt zelfs een uitstekend middel om een revolte te mobiliseren. Laten we vooral niet voorbij gaan aan het belang van kennisdeling Developing your career Comment Social Media heeft een prominente plek binnen de wereld van recruitment weten te veroveren. Werving en selectie is meer dan ooit een vakgebied waarbij de focus ligt op actieve, lange termijn betrokkenheid van Recruiters bij kandidaten en opdrachtgevers waarbij Social Media een onmisbaar medium is.

20 1 Branding

21 Organizational branding B2B context

22 Organizational branding B2C context

23 2 Generating New Business

24 Your people make your brand relevant to your customers Authenticity: 1.Who recommends this person? 2.How am I connected to them?

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26 And your customers to other customers

27 3 Gathering knowledge

28 Effective decision making What are you doing that is working or innovative to create new customers or clients? Belonging Find to business and which network search groups terms were is the used real to referral find you, generator and then use those.. Putting them on my talkscast show gives them a friendly paltform to share knowledge.. and we up our Google at the same time!

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30 Opportunities for innovation outside your company

31 4 Developing careers

32 Career development

33 theconnor Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. About 2 minutes ago from the web

34 Who is the hiring manager? I m sure they will love to know you ll hate the work. We here at Cisco are versed in the web. About 1 minute ago from the web

35 The Opportunity Leverage your own personal and authentic brand Build relationships with prospects as individuals create your own communities Help your company own the space