Enterprise Information Management bij Philips

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1 Enterprise Information Management bij Philips Bert Hooyman Enterprise Information Architect 11 maart 2014

2 Philips: A strong diversified industrial group leading in health and well-being Philips Businesses 1, 2 Geographies 1 Healthcare Consumer Lifestyle Lighting Western Europe North America Other Mature Geographies Growth Geographies 3 43% Since 1891 Headquarters in Amsterdam, the Netherlands 20% 37% 23.5 Billion Sales in Portfolio consists of ~70% B2B businesses 25% 114,000+ People employed worldwide in over 100 countries 31% 8% 36% $9.8 Billion Brand value in % of sales invested in R&D in ,000 patent rights, 35,000 trademark rights, 81,000 design rights 2

3 In deze presentatie Ambitie Strategie Context Technologie Organisatie wat willen we bereiken hoe gaan we dat aanpakken waarom doen we dit eigenlijk welke middelen gaan we inzetten wie gaat dat allemaal doen? 3

4 Ambitie: informatie management EIM makes Philips win by enabling Philips to become real time and data driven we benefit from managing one touch, high quality data and digital services from a central organization we measure market performance based on real time drill down and role up reports according to predefined KPIs we leverage analytics to optimize our operations and to understand and predict customer behavior 4

5 Strategie: informatie management de fameuze elevator pitch Bring all relevant information together in one place in real time relevante informatie, dat wil zeggen noodzakelijk voor het besturen van de organisatie bij elkaar gebracht op één plek, waardoor alle informatie aan elkaar gekoppeld kan worden en op elkaar afgestemd is in real time, dat wil zeggen zo snel als redelijkerwijs mogelijk is (meer hhierover vanmiddag in de roundtable sessie om 14:15) 5

6 Strategische richtlijnen Practische uitwerking van een elevator pitch Common language we must agree on important terms in order to compare apples to apples Trusted information the information we collect must be the trusted single version of the truth Real-time / timely information act now on information about now Locally relevant information allow for market-relevant perspectives on information Flexible & multi-dimensional analysis store finest-grain elementary information, not aggregates Complete information combine multiple sources of information to create a complete view Confidential, compliant information ensure adherence to all matters SRC De-couple core from agile market-facing solutions allow aggressive deployment plans for innovative solutions whilst ensuring a stable operating core De-couple new from legacy solutions during transition allow merging of old world and new world information in a meaningful way 6

7 Context In een ijszee is het moeilijk varen Accelerate! business transformation program Accelerate! our worldwide business transformation program - is about changing the way we do business and unlocking our full potential. To become more agile, innovative and entrepreneurial as a company. How? By putting our customer in the center of everything we do. And to make sure we are properly organized and well equipped to serve that customer and deliver meaningful innovation in a fast and cost-effective way. The Accelerate! journey is not a sprint, it s a marathon; it s a multi-year transformation program that eventually touches each and every one in our company. 7

8 Technologie Eenvoudiger en goedkoper Hundreds of data collections Standardize on modeling, storing and acquiring information Align with service oriented architecture Information as a service Industrialize the process of information management Model-driven engineering based on XML schema Code generators for service interfaces, user interfaces and more Vendor engagement model: pay per use Formalization of work intake procedure Pre-agreed delivery timelines and cost Meer over dit onderwerp: Informatica & Cognizant roundtable session, vanmiddag tussen 14:15 en 15:30 8

9 EIM operating model consistency, quality and availability Govern Build Run Markets & Functions Own Information Define Requirements Produce & Consume data and information Enterprise Information Management Define Information strategy Organization Architecture Design, build & deploy Data models Performance models IM processes Advanced analytics Run Services Master data maintenance Documentation Digital content Analytics Reporting Projects & support Information Technology IM platforms & application roadmap Build & deploy applications Run, maintain & support applications 9

10 Final remarks Een simpel uit te leggen strategie helpt enorm Het bedrijfsonderdeel EIM heeft de touwtjes in handen als het gaat om de inhoud Informatie is een asset en verdient bijzondere aandacht, los van business intelligence, reporting en master data management BI, reporting en MDM zijn relatief eenvoudig te realiseren als de basis eenmaal staat What about big data? Nou, vooruit dan maar 10

11 Big data Hoe Philips omgaat met extern geproduceerde informatie Intern produceert Philips eigenlijk geen big data sets Echter: onze producten spuwen continu data terug naar Philips in onze markten wordt over onze producten gesproken retailers verzamelen relevante click streams Big data sets worden in de cloud opgeslagen en geanalyseerd; resultaten worden in ons EDW opgenomen en waar mogelijk gekoppeld aan producten/klanten 11

12 Dank u voor uw aandacht bert.hooyman@philips.com