In samenwerking met: USA STUDY TRIP 10 KEY INSIGHTS Forget about the Future. The Future is Now. 14th of November 2014 Jorij Abraham Shopping 2020
Wie ben ik? Jorij Abraham, Director Research & Advise 1972 1991 94 97 00 02 04 06 10 13 eventures Europe Shopping 2020 2
Introducing Thuiswinkel.org Some facts: 1.980 1.300 B2C Selling members: Large: Bol.com, Wehkamp, Phillips, Mediamarkt & Smaller: Herensokken.nl, Apartdesign.nl 100+ Business partner Our services: Advocacy: privacy, payment, delivery Trust certificate: Thuiswinkel Waarborg 60 legal and industry requirements 90% guided name recognition 26% only buys at trusted shops Knowledge & Network: e.g. Markt Monitor, Awards, Shopping2020, Shopping 2020 3
Centrale vraagstelling Shopping2020 Hoe shopt de consument in 2020 en welke acties moeten worden ondernomen op nationaal, branche en bedrijfsniveau opdat B2C ondernemend Nederland succesvol hier op in kan spelen, nationaal én internationaal? Source: http://www.zazzle.nl/nederland_de_nederlandse_macht_van_het_honkbal_van_tas-149333394796361450 Shopping 2020 4
Programma Organisatie Shopping2020 Commissie van Aanbeveling Ed Nijpels (voorzitter) Bernard Wientjes (VNO-NCW) Arie van Bellen (Directeur ECP) Martijn van Dam (kamerlid PvdA) Jan Kees de Jager (vml. Min. Financiën) Cor Molenaar (Erasmus Universiteit) Kitty Koelemeijer (Universiteit Nyenrode) Walther Ploos van Amstel (Vrije Universiteit) Erik Fledderus (Directeur TNO) Heleen van Oord (Directeur DQ&A) Giovanni Colauto (CEO Bijenkorf) Harry Bruijniks (CEO Euretco) Ronald van Zetten (CEO Hema) Joost Romeijn (CEO Sundio Group) Paul Nijhof (CEO RFS Holding/Wehkamp) Annemarie van Gaal (CEO van Gaal & Co.) Dick Boer (CEO Ahold) Herna Verhagen (CEO PostNL) Nick Jue (CEO ING NL) Michiel Buitelaar (COO Sanoma Media) Danny van der Eijk (Chairman Achmea) Harry van Dorenmalen (CEO IBM Europe) Program Board Support Team Program mgt: Jorij Abraham Mar/Com: Inge Demoed Research: Eveline Poerink Congres: Marin Wiellersen Travel Retail Finance Future Trends Dymfke Kuijpers Shopper Behaviour Cross Border (e)commerce Technologisch Future Touchpoints Ecologisch Politiek / Juridisch Key Themes Axel Groothuis Online ondernemen Business models Veiligheid / Fraude Omnichannel Organisatie De Nieuwe Winkelstraat Supply Chain Smarter Shopping Customer Journey Arjen Bonsing Orientation Selection Transaction Delivery Customer Care Customer data value management Founding Partners: Kennis partners: Wetenschappelijke partners: Netwerk partners: Media partners: Shopping 2020 5
35 Ecommerce Executives visited the USA In the period of 2 nd 8 th of September 2013 Shopping 2020 6
Several Winners were visited They did not show us everything but in general were very open Shopping 2020 7
The 10 Biggest Insights We know most trends but some things keep amazing 1. The information gap is shrinking 2. The Super Consumer 3. Fail Faster 4. The War for Talent 5. Compression 6. Getting data out of the database 7. Mobile (Smartware) First 8. Instant commerce 9. Online & offline are gone 10. And the winner is Shopping 2020 8
The information gap is shrinking But regarding implementation we are still 2 3 years behind Shopping 2020 9
The Super Consumer Consumers are the big winners of the digital age for now. Shopping 2020 10
Fail Faster Companies have to continuously innovate & change! Shopping 2020 12
The War for Talent Shopping 2020 15
Mobile (Smartware) First The second ecommerce wave Shopping 2020 18
Compression The last millisecond challenge 2000 1990 2010 1980 2020 http://www.hongkiat.com/blog/30-futuristic-phones-we-wish-were-real/ Shopping 2020 20
Get the data out of the database Companies who can predict their customers, can predict the future Shopping 2020 22
Instant Commerce Get any product within 60 minutes, anywhere Shopping 2020 24
Online and offline are gone The real world wide web Shopping 2020 26
And the Winner is: The Scary Five (or six) Who will win the global war for the consumer? $107B $136B $296B $275B $422B * Market valuation of 13 th of September 2013 $69B Shopping 2020 28
Want more? Feel free to contact us! Jorij Abraham Director Research & Advise E: JorijAbraham@thuiswinkel.org M: +31 6 52 84 00 39 Shopping 2020 31