Graphic Design. Keuzevak GD1. Raul Martinez-Orozco / raul@thecombine.nl)

Transcriptie

1 Graphic Design 1 Graphic Design Keuzevak GD1 Raul Martinez-Orozco (r.d.martinez.orozco@hro.nl / raul@thecombine.nl)

2 Graphic Design 2 Expectations Attendance, creativity, motivation and a professional attitude (proactive, helpful and constructive with critique -not criticism-). ABSENCE 3 x absent from class will result in a negative mark (Onvoldoende). If you will not attend class you must me (and Front Office) in advance. LAPTOPS Use of laptops in de class is exclusively for school related work: - No social media stuff - No leisure browsing - No gaming MOBILE PHONES Phones on silence mode. Don t make calls in class. > If you need to make or take an urgent call you can leave the class briefly. (This is an exception). Software: Adobe Suite CS3-5 (Photoshop / Illustrator) -

3 Graphic Design 3 What is Design? How is it diferent than Art?

4 Graphic Design 4 Art Design expression [ interpretation ] communication [ intention ] EMOTION MESSAGE de sign / to create, fashion, execute, or construct according to plan

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11 Graphic Design 11 Graphic Design is Visual Communication Message Interphase Audience Visual Literacy vi su al lit er a cy / the ability to recognize, interpret and understand information presented in the form of an image. (Using space with purpose)

12 Graphic Design 12 Information Packaging Editorial Graphic Design Web/media Corporate Advertisement

13 Graphic Design 13 3 C s of Design Components ( Elements of Design ) Point Line Plane Color Typography Images Concept ( Abstraction ) Composition ( Principles of Design ) Balance Direction Hierarchy Relationship Contrast Harmony

14 Graphic Design 14 The 3 Building Blocks Point A point marks a position in space Line A line is the connection between two points, or it is the path of a moving point Point Line Plane A plane is a flat surface extending in height and width. A plane is also the path of a moving line. It is a line with breadth Plane Point, line, and plane are the building blocks of design. From these elements, designers create icons, textures, patterns, diagrams, images, animations, and typographic systems.

15 Graphic Design 15 The 3 Building Blocks Point ( Entry / Focus ) Line ( Direction / Division ) Plane ( Space / Boundaries )

16 Graphic Design 16 The 3 Building Blocks

17 Graphic Design 17 The 3 Building Blocks

18 Graphic Design 18 Assignment Picture analysis: Point, Line, Plane - Find 5 posters (or advertisements) that you like. - Make a visual analysis of the picture s focus points, direction lines and visual planes (all you can find). - Write down your analysis in words describing what you see, what s going on in the picture, down to the smallest detail you can see. - Prepare a document (Word, InDesign, etc) with your images and analysis (one item per page). Save/export your document as a PDF file and it to me before next class [ r.d.martinez.orozco@hro.nl / raul@thecombine.nl ] + Install the software you need for class before next week!

19 Graphic Design 19 Example picture analysis Name Lastname ( ) Picture analysis Movie: Tron (1982) Point Er zijn 3 aandachtspunten in deze poster, primair aandachtspunt is de gele Lightcycle (kleurcontrast) en secundaire de grote N rechtsboven en 2 Recognizers linksboven. Line Er zijn 2 duidelijke diagonale lijnen die wat links van het midden van de poster elkaar kruisen. Plane Er zijn 2 vlakken die duidelijk door het blauwe kader in de poster te onderscheiden zijn: achtergrond en illustratie. Verder zijn er in de illustratie zelf nog 2 vlakken, de paarse achtergrond in de verte en de Game Grid voor, waar alle illustraties aan gekoppeld zijn. Composition In de poster wordt gebruik gemaakt van primaire kleuren. De aandacht in deze poster ligt in het midden van het beeld en wordt door kleurcontrast benadrukt. De diagonale (isometrische) lijnen van de illustratie ondersteunen dit effect en zorgen ook voor een gevoel van diepte.