Buy Me! FILE 5 BUY ME KGT 2

Transcriptie

1 Buy Me! FILE 5 BUY ME KGT 2 Every day we see them during the commercial break: the best products in the world. Whether they are a pair of sneakers, new mascara or the latest smartphone, they all seem to be screaming: Buy Me! Think of the best product in the world. How would you sell it to people? This is your chance. You are going to make a storyboard for a commercial for your favourite product!

2 FILE 5 BUY MY KGT 2 This Is What You Will Do You are going to present a storyboard for a commercial of a product of your own choice. But before you can do so, you will learn everything about target groups (who will buy the product?). You will also learn about slogans, outlines and storyboards (what do you want to say in your commercial). Last but not least, you are going to present your storyboard in class. This Is What You Will Need You need information on: - target groups; - what makes a good slogan; - outlines and storyboards. This Is What You Will Learn You will: - learn how to use adjectives (bijvoeglijke naamwoorden) and adverbs (bijwoorden); - repeat how to make plural forms (meervouden) and to use comparisons (vergelijkingen); - repeat how to use could, should and would. ERK Je werkt in deze module vooral aan de volgende onderdelen: - luisteren op A en A2 niveau: je kunt korte en langere commercials begrijpen en navertellen; - lezen op A en A2 niveau: je kunt korte en langere advertenties begrijpen; - schrijven op A en A2 niveau: je kunt beknopt een commercial samenvatten (outline); - spreken op A en A2 niveau: een korte, voorbereide tekst voor een commercial kun je uit het hoofd voordragen. 2

3 FILE 5 BUY ME KGT 2 A Ads and Commercials A Whopper or a Big Mac? Look at the advertisement Silly Whopper. Choose the correct answer. Van welk bedrijf is deze advertentie? A McDonald s B Burger King 2 Wat betekent silly? A Silly betekent hier leuk. B Silly betekent hier onnozel. 3 Wat is er zo grappig aan het plaatje van de Whopper? A Het grappige is dat de Whopper in een Big Mac box wil, maar dat dit niet past. B Het grappige is dat er ook reclame voor een Big Mac gemaakt wordt. Wat zegt Burger King over McDonald s met deze reclame? A Burger King zegt dat de burgers van McDonald s minder smaken. B Burger King zegt dat de burgers van McDonald s kleiner zijn. 5 Wat is het doel van de advertentie? A Mensen over te halen om naar Burger King te gaan en niet naar McDonald s. B McDonald s over te halen grotere doosjes te maken voor hun burgers. Silly Whopper 2 Good, Better, Best Read Comparisons on page. Fill in the correct words by translating the words between brackets in English. A Whopper is than a Big Mac. (groter) 2 This is the taste ever. (beste) 3 That must be the burger ever. (grootste) A Big Mac box is too for a Whopper. (klein) 5 I think McDonald s is than Burger King. (beter) 6 There isn t healthy food on the menu. (veel) 7 Fast food is the food you can eat. (slechtste) 8 I could eat a Whopper and much. (meer) 9 There is choice on the menu. (weinig) 0 I had a milkshake that tasted really. (slecht) 3

4 FILE 5 BUY MY KGT 2 Comparisons Voor reclames en advertenties zijn vergelijkingen erg belangrijk. Neem ze daarom nog eens goed door. stellende trap vergrotende trap overtreffende trap vertaling small smaller the smallest smal big bigger the biggest groot happy happier the happiest blij beautiful more beautiful the most beautiful mooi Er zijn een paar veelvoorkomende uitzonderingen die je uit je hoofd moet kennen. good better the best goed bad worse the worst slecht much more the most (enkelvoud) veel many more the most (meervoud) veel little less the least (enkelvoud) weinig few fewer the fewest (meervoud) weinig 3 How Others Are Travelling Read Comparisons. Choose the correct form of the comparisons. Much / Many people like fast food. 2 There are little / few apples left. 3 That is worse / the worst flavour ever. Your burger is bigger / the biggest than mine. 5 He had little / few in his pocket. 6 There is not much / many sauce left. 7 I can cook better / the best than you. 8 That is a really bad / the worst pancake. Who Will Buy This Product? Look at Products. Who will be interested in these products? Make the correct combinations. Product is interesting for 2 Product 2 is interesting for 3 Product 3 is interesting for Product is interesting for 5 Product 5 is interesting for 6 Product 6 is interesting for A B C D E F children / parents. women. runners. businessmen / students / parents. businessmen / men. cat owners

5 FILE 5 BUY ME KGT 2 Products Back after the Break Read Advertisements and Commercials on page 6. Are the following statements true or false? There is no difference between a commercial and an ad. True / False 2 You will find an ad for make-up in a magazine for women. True / False 3 You ll probably see a man in a commercial for a sports car. True / False Commercials do not have a target group. True / False 5 A commercial is printed in a magazine. True / False 6 Advertisers want to attract the right buyers. True / False 7 Ads have a special target group. True / False 8 You ll probably see a man in an ad for baby products. True / False 9 Advertisers select where they place their ads. True / False 0 A commercial for a sports car will be broadcasted during a soap. True / False 6 An Advertisement for You Fill in the correct words by translating the words between brackets in English. Explain the main between an ad and a commercial. (verschil) 2 I saw a great in the newspaper. (advertentie) 3 I was watching television and a saw a funny. (reclame) Commercials are on television. (uitgezonden) 5 Advertisers want you to buy their. (product) 6 A make-up commercial has women as. (doelgroep) 7 Men are in sports and cars. (geïnteresseerd) 8 Advertisers carefully their commercials to the right target group. (veranderen) 9 Commercials and ads show the products. (nieuwste) 0 Find the right time to your commercial to be successful. (presenteren) 5