Advanced Courses CE. AANBOD Optional AC SEMESTER 1 - periode 1

Advanced Courses CE Een Advanced Course (AC) is een module van 4 uur gedurende 1 periode (6wk). De AC s worden afgesloten met een schriftelijk tentamen/ opdracht/ mondelinge presentatie in de collegeweek 6. Studenten volgen per periode 2 verplichte Advanced Courses: Mandatory AC s; studenten worden ingedeeld. Deze AC s volgt de student op maandag en dinsdag gedurende het semester in samenstelling van je klas (bijvoorbeeld CE AC A). De klassenindelingen worden na de vakantie bekend gemaakt. Studenten volgen per periode ook 2 keuze Advanced Courses: Optional AC s, studenten kiezen zelf vóór 12 juli 2013. Deze AC s volgt de student van woensdag tot en met vrijdag. Dus 2 optional Ac s in periode 1 en twee optionele AC s in periode 2 van semester 1. In totaal kies je dus vier optionele Advanced Courses. Kies GEEN Advanced Courses die op dezelfde dag plaatsvinden (binnen dezelfde periode) of waarvoor je niet toegankelijk bent. AANBOD Optional AC SEMESTER 1 - periode 1 1. Altijd te volgen > a. Psychology of courage - ENG Egbert Edelbroek vrijdag b. Cultural Entrepreneurship ENG Bram Cuijpers woensdag c. Imagineering ENG Sanne Knitel vrijdag d. Corporate Social Responsibility ENG Ruud Klep vrijdag e. Ethics ENG Oscar de Souza donderdag f. Generation Studies NL, Nicole de Boer/Sabina Meiling woensdag g. Games ENG Maarten de Rooij donderdag h. Branding ENG John Verhoeven donderdag i. Storytelling ENG Hille van der Kaa donderdag j. Leadership ENG Marlin de Bresser vrijdag k. Film Studies ENG Ton te Slaa woensdag l. European Grant Management NL Ron Coenen/Annelies Swarts donderdag m. Live Entertainment ENG Jasper van den Dobbelsteen woensdag 2. Uitsluitend toegankelijk als student in studiejaar 2 het overeenkomende branchevak heeft gevolgd of als je de voorbereidende, overeenkomende Advanced Course hebt gevolgd > a. Event ENG Paul Schreuder vrijdag b. Entertainment Television ENG Ton te Slaa donderdag en vrijdag c. Music Business ENG Jan Bijlsma woensdag

AANBOD Optional AC SEMESTER 1 - periode 2 1. Altijd te volgen > a. Psychology of courage - ENG Egbert Edelbroek vrijdag b. Futures Research & Scenario Planning ENG Maaike Rijnders woensd c. Cultural Entrepreneurship ENG Bram Cuijpers woensdag d. Corporate Social Responsibility ENG Ruud Klep vrijdag e. Ethics ENG Oscar de Souza donderdag f. Generation Studies NL, Nicole de Boer/Sabina Meiling woensdag g. Games ENG Maarten de Rooij donderdag h. Consumer Behavior Laura van Hinthum donderdag i. Storytelling ENG Hille van der Kaa donderdag j. Leadership ENG Marlin de Bresser vrijdag k. Theme park concepting ENG Pieter Cornelis woensdag l. Radio Management ENG Jantien van Tol donderdag m. Live Entertainment ENG Jasper van den Dobbelsteen woensdag 2. Uitsluitend toegankelijk als de student in studiejaar 2 het overeenkomende branchevak heeft gevolgd of als je de voorbereidende, overeenkomende Advanced Course heeft gevolgd > a. Event ENG Paul Schreuder vrijdag b. Entertainment Television ENG Ton te Slaa donderdag en vrijdag c. Music Business ENG Jan Bijlsma woensdag N.B. Indien er geen exchange studenten in een groep zitten, kan de docent besluiten de Engelstalige Advanced Course in het Nederlands aan te bieden. N.B. Indien er bij intekening 8 of minder studenten deze AC kiezen, kan deze gecanceld worden. N.B. Vol = vol. N. B. Het opgestelde aanbod is onder voorbehoud. Vak Minimum aantal studenten Maximum aantal studenten Ethics 12 studenten - Leadership 12 studenten - Psychology of Courage - 20 studenten Cultural Entrepreneurship - 64 studenten Imagineering - 32 studenten Games 12 studenten 32 studenten Live entertainment 12 studenten 32 studenten European Grant Management 12 studenten 32 studenten Generation Studies 12 studenten 32 studenten Corporate Social Responsability 12 studenten 32 studenten Radio Management 12 studenten 32 studenten Storytelling 12 studenten 32 studenten AANBOD Mandatory CE Advanced Courses SEMESTER 1 Applied Research Business model Marketing International finance Services Marketing

Je mag slechts 2x per studiejaar meedoen aan elk verplichte Advanced Course tentamen. De eerste keer is in de periode dat je de module volgt, de tweede keer is de periode volgend op de periode waarin je de module hebt gevolgd. Name Advanced Course Performance indicator Professional product(s) Applied Research 2259YADV31 C2 uitvoeren en interpreteren van marktonderzoek In deze module ligt de nadruk op het ontwikkelen van onderzoeksvaardigheden. We richten ons met name op het doen van solide desk research en literatuuronderzoek. Mandatory literature In de colleges wordt de opzet van een onderzoeksrapport gevolgd bepalen onderwerp het inlezen in het onderwerp en het houden van een diepte interview met een expert om de richting in het literatuuronderzoek te bepalen. het doen van een probleemanalyse, bepalen van hoofd- en deelvragen beschrijving van de methoden van onderzoek het analyseren van theorie en informatie rapportage (incl. correcte bronvermelding, aanbevelingen voor verder onderzoek, Engelstalige management summary ) Wat is onderzoek? Praktijkboek methoden en technieken voor het hoger onderwijs / Nel Verhoeven / Boom Lemma Uitgevers / 2011 / ISBN: 978 90 5931 671 3 / 36,00. : 2259YADV31 Period of Examination Period 1 Period 2 Period 3 Period 4 Period 5 Type of examination Examination content Opdracht Colleges: 24 uur Voorbereiding colleges: 24 uur Voorbereiding schriftelijk tentamen 36 Voor details eindopdracht zie portal. Resources at examination Boek, collegemateriaal

Name Advanced Course Performance indicator Professional product(s) Business model marketing 2259YADV30 C4 Strategie en beleid C5 Planning en uitvoering Students work on their own new business model and will present their concepts to an industry expert. The ipad app Business model toolbox will help students to evaluate their business model. In times of financial crisis organizations are searching for new ways of business. New business models can create new markets, increasing profits and insure future existence. This course discusses a lot of new business models (mainly in the entertainment, music & event industry). Students also learn how to recognize patterns of new business models and are challenged to look deeper into the theory behind these business model patterns. After a couple of theoretical sessions students will work together in order to develop their own new business model. They will have to use the techniques and tools to create a new mind-blowing business model for the EME-industry. The last session the students will present their business model concepts to an industry expert. Mandatory literature Main subjects: New Business Models, Business model building blocks, Business model canvas, Business model patterns (long tail, unbundled, multisided platforms, freemium, open), Business model designing and strategy. - Business model generation (BMG), Osterwalder & Pigneur, ISBN 0470876417 / 9780470876411 : 2259YADV30 Period of Examination Period 1 Period 2 Period 3 Period 4 Period 5 Type of examination Assignment (business model plan) Presentation Colleges: 24 hours Preparation colleges: 30 hours Assignment: 30 hours Examination content Resources at examination Mandatory literature, slides and handouts none

Naam module Toetscode(s) Competenties Prestatie indicator Beroepsproducten Hoofdonderwerpen / korte omschrijving module Verplichte literatuur + ISBN International Finance 2259YADV02 C2 Marktonderzoek C3 Bedrijfs- en omgevingsanalyse C4 Strategie en beleid C5 Planning en uitvoering Financiële aspecten bij internationaal opererende ondernemingen: Internationaal financieel beleid: credit- en cash management Valutaproblematiek De verschillende wisselkoersrisico s Indekken tegen valutarisico s: hedging Hedging technieken Internationale balans Internationale resultatenrekening Internationale regels Actuele economische situatie in economische grootheden De dan geldende internationale economische actualiteit Basics of Financial Management, Boer Brouwers Koetzier, second edition, Noordhoff Uitgevers ISBN 978-90-01-80291-2 69.95 Toetscode: 2259YADV02 Aanwezigheidsregel Tentamenperiode toets(en) Toetsvorm Studiebelasting Tentamenstof Hulpmiddelen bij toets Periode 1 Periode 2 Periode 3 Periode 4 Periode 5 Schriftelijk tentamen Colleges: 24 uur Voorbereiding colleges: 24 uur Voorbereiding schriftelijk tentamen / maken toetsopdracht: 36 uur College dictaat Artikelen die tijdens de colleges zijn behandeld Capita selecta uit het boek Bij 2 of meer keer afwezig -0.5 pnt van tentamencijfer Niet programmeerbare rekenmachine

Name Advanced Course Performance indicator Professional product(s) Services Marketing 2259YADV36 C4 Strategie en beleid C5 Planning en uitvoering Services Marketing recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the course s content is to develop strong customer relationships through quality service. The course also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in this course. Week 1: Introduction (ch.1-2, 18) Course outline, assignment, grading policy, etc. Foundations for services marketing Conceptual framework ServQual Service and the bottom line: financial and economic impact of service Week 2: Customer gap: Focus on the customer (ch. 3-5) Consumer behavior in services Customer expectations of services Customer perceptions of services Week 3: Provider gap 1: Understanding customer requirements (ch. 6-8) Listening to customers through research Building customer relationships Service recovery Week 4:Provider gap 2: Aligning service design and standards (ch. 9-11) Service innovation and design Customer-defined service standards Physical evidence and the servicescape Week 5: Provider gap 3: Delivering and performing service (ch.12-15) Employees roles in service delivery Customers roles in service delivery Delivering service through intermediaries and electronic channels Managing demand and capacity Mandatory literature Week 6: Provider gap 4: Managing service promises (ch.16-17) Integrated services marketing communications Pricing of services SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM, 2nd Edition, ISBN: 007714659X from McGraw-Hill Education (UK)

: 2259YADV36 Period of Examination Period 1 Period 2 Period 3 Period 4 Period 5 Type of examination Individual written exam Group assignment (bonus) Colleges: 24 hours Preparation colleges: 18 hours Preparation written exam / making assignment: 42 hours Examination content - Literature: book Wilson et al. (2 nd edition) - Slides: all used slides - Handouts: articles that are handed out or discussed. Resources at examination none

Optional Advanced Courses > Je mag slechts 2x per studiejaar meedoen aan elk optionele Advanced Course tentamen, waarvoor je je hebt ingeschreven. De eerste keer is in de periode dat je de module volgt, de tweede keer is de periode volgend op de periode waarin je de module hebt gevolgd. Name Advanced Course Performance indicator Professional product(s) Ethics 2259YADV41 C5 Planning en uitvoering C9 Leiderschap en management As IEMES professionals, you will be working on the content of media and entertainment products. In an age of increasing permissiveness, these products may be increasingly extreme in nature. As societies are becoming more cosmopolitan, the views and values amongst audiences are broadening. Values are becoming less homogenized and are often the source of social and political tension. For this reason, one of the core competences that has been defined for IEMES professionals is an ability to assess, balance and judge ethical issues. In commercial terms, this may be important for assessing a potential threat of litigation. In social terms, an ethical awareness is a quality that is quite rightly expected of a socially responsible professional. This course aims to develop your critical awareness of ethical issues. By the end of this course, you should be able to justify your opinions on an ethical issue from a number of normative perspectives. Studying ethics does not make one more ethical. It may increase self-reflection, paranoia and an awareness of the inherent contradictions in human values. Values are often incommensurable. This means that the worth of one value cannot be measured against the worth of another. There is often no common scale to measure the benefits of one value against the other. This is what is meant by the term incommensurability. Mandatory literature Theoretical content per class 1. Epistemology and the fact / value distinction 2. Ontology and Meta-ethics 3. Rationality 4. Teleological theory 5. Deontological theory 6. Consequentialist theory PDF Reader Ethics with a Pinch of Ontology and Epistemology, Souza, O.Q.H. de, 2013 (Royalty Free).

: 2259YADV41 Period of Examination period 1 period 2 period 3 period 4/5 Type of examination Exam Classes: 28 hours Class Preparation: 28 hours Bonus assignment: 28 hours Examination content (1) in class presentations of theory, and (2) Digital Reader. Resources at examination Structure Overview of Ethical Theory

Name Advanced Course Performance indicator Professional product(s) Branding 2259YADV26 C4 Strategie en beleid C5 Planning en uitvoering Brands are everywhere around is. They are a very powerful marketing instrument and are still very important when it comes to creating a longterm relationship with the consumer. This course discusses different aspects of branding, the creation of brands, the management of brands as well as measuring brand value. An overview of the course Session 1. Introduction in branding, brand management and global course overview This session gives an insight into the world of brands and the managing of them. Also the importance of brands within the profit and non-profit industries will be researched. Branding cultural entertainment (Keller chapter 1) This session also connects brands to the EME-industry and gives a lot examples. We will discuss the importance of brands and also the role of different media. Session 2. Creating brand value & brand positioning (Keller chapter 2 and 3) This session we will look at the Customer Based Brand Equity model. It gives an insight on how strong brands are built. Brand building blocks are very important when it comes to building a strong brand. Brand psychology Brands have strong influence on the buying behavior of consumers. In this session we will discuss the psychology behind brands. Session 3. Brand marketing programm (Keller chapter 4 and 5) The development of a brand consists of chosing specific brand elements, which are brought to life with different marketing campaigns. Brand activation (Keller chapter 6 and 7) Brand activation aims tot give brands a more centra land vital role in de the lives of consumers. Experiences are very important in order to achieve this. ondersteund met allerlei marketingcommunicatie instrumenten. Session 4.

Brand measurement (Keller chapter 8, 9 and 10) Brands represent a certain value for consumers but of course also for the brand owners. This session discusses methods that can be used to measure brand value. Brand strategy (Keller chapter 11) This session is also about how a brand strategy is developed. What are important aspects a brand manager has to think of. Session 5. Brand extensions (Keller chapter 12 and 13) There are many different ways you can make a brand grow. An important way is by making use of brand extensions. In this session we will discuss different types of brand extensions, we will also look at advantages and disadvantages of certain extensions. International branding (Keller chapter 14) Brands are international. Well-known brands are mostly international operating brands. However one day they too were small. This session discusses the process of internationalization of brands. Session 6. Brand communities & future branding Social media plays an important role in branding. Social media created a lot of communities that use certain brands. In this session we will discuss the link between brands and communities. We conclude the session with a future forecast. Summary This session will also be used as a summary of the past weeks. Probably we will do a rehearsal exam. There is time to ask questions about the entire course. Mandatory literature Strategic Brand Management A European perspective, second edtion / Kevin Lane Keller, Tony Apéria & Mats Georgson / Pearson Education Ltd. / 2011 / ISBN: 0273737872 / 55,99

: 2259YADV26 Period of Examination Period 1 Period 2 Period 3/4/5 Type of examination Examination content Resources at examination Written exam Colleges: 24 hours Preparation colleges: 38 hours Preparation written exam: 22 hours Literature: Book Strategic Brand Management Slides: Slides used in sessions available on the Fontys ACI portal Handouts: Articles etc. distributed in sessions also available Video: Video links that are in the presentations none

Name Advanced Course Performance indicator Professional product Consumer Behavior 2259YADV43 C6 Sales C7 Communicatie C8 Marketing communicatie Week 1: Introduction - Overview, assignment, grading policy, etc. - Understanding consumer behavior - Ethics in consumer behavior Week 2: Psychological core (part 1) - Motivation, Ability & Opportunity - From exposure to comprehension Week 3: Psychological core (part 2) - Memory and knowledge - Attitudes based on high effort - Attitudes based on low effort Week 4: Psychological core (part 3) - The social self - Stereotyping - (Group) conformity Week 5: Process of making decisions (part 1) - Problem recognition and information search - Judgment and decision making based on high effort Week 6: Process of making decisions (part 2) - Judgment and decision making based on low effort - Post-Decision Processes Mandatory literature - Consumer Behavior / Wayne D. Hoyer, Deborah J. Maclnnis, Rik Pieters / Cengage Learning / 2013 / ISBN: 9781133274490 / 60,99 : 2259YADV43 Period of Examination Period 2 Period 3 Period 4/5 Type of examination Schriftelijk tentamen (open vragen) Colleges: 24 uur Voorbereiding colleges: 24 uur Voorbereiding schriftelijk tentamen: 36 uur Examination content - Sheet, artikelen en boek Consumer Behavior. Resources at examination geen

Name Advanced Course Performance indicator Professional product(s) Corporate Social Responsibility 2259YADV04 C3 Bedrijfs- en omgevingsanalyse C4 Strategie en beleid C5 Planning en uitvoering Understanding and analyzing CSR policies and approaches and their practical implications for marketing (within the entertainment sector) Individual research paper During this advanced course the main concepts within the contemporary CSR debate will be dealt with, with a special attention to entertainment. The following are the main topics that will be covered in this course: 1. Globalization, businesses and social responsibility 2. Business ethics 3. Entertainment and social responsibility 4. Tools to understand CSR within companies (foot printing, reporting, certification etc.) 5. Understanding CSR themes (Fair Trade, Child Labor, Human rights, Climate Change.) The exact content of the course will be determined by actual events, news and developments within the field of CSR. Week 1: Introduction to basics of CSR including analysis of CSR policies, sustainable development, ethics and stakeholder theory. Explanation of main deliverables Week 2: Comparing CSR policies, presentations of companies, understanding CSR within Medium and Small Businesses Week 3: Critical look at CSR themes (Child Labor, Human Rights etc) and presentations Week 4: Overview of sustainable tools and how they work in practice Week 5: Understanding the relation between CSR and marketing, sustainable marketing and green washing Week 6: Practical work for final assignments Mandatory literature Corporate Responsibility: Governance, Compliance and Ethics in a Sustainable Environment 2/E / Tom Cannon / Financial Times Press / 2012 / ISBN10: 0273738739 & ISBN13: 9780273738732 / IMPORTANT: THE FINAL READINGS MATERIALS FOR THIS COURSE WILL BE ANNOUNCED DURING THE FIRST LESSON. DO NOT BUY THE BOOK YET!

: 2259YADV04 Period of Examination Period 1 Period 2 Period 3 Period 4/5 Type of examination Opdracht / paper Presence rule Examination content Resources at examination Colleges: 24 uur Voorbereiding colleges: 24 uur Voorbereiding schriftelijk tentamen / maken toetsopdracht: 36 uur 1.Presentations during class 2.An oral exam based on the individual paper When two or more times absent -0.5 point of exam grade Desk research, literature and lectures covered during classes meetings.

Name Advanced Course Performance indicator Professional product(s) Mandatory literature Cultural Entrepreneurship 2259YADV17 C1 Ondernemerschap C2 Marktonderzoek C3 Bedrijfs- en omgevingsanalyse C4 Strategie en beleid C5 Planning en uitvoering C6 Sales C7 Communicatie C8 Marketing communicatie Cultureel ondernemerschap is een actueel onderwerp voor vele instellingen en professionals die actief zijn in de culturele branche. Subsidies en sponsorbedragen zijn voor een groot deel verdwenen en ondernemerschap is een must om het hoofd boven water te houden. Tijdens dit vak zijn we actief bezig met onderzoeken naar, en uitwerken van mogelijkheden, om bijvoorbeeld kunstenaars of schouwburgen winstgevend te maken. Projectmanagement, onderzoek, marketing, communicatie, financiële onderbouwing en strategisch management komen aan de orde. Het gaat hierbij om concrete opdrachten voor echte opdrachtgevers binnen de culturele sector. - Management voor de culturele sector Marc Altink en Peter Bosma Uitgeverij Coutinho/2011 ISBN: 9789046902103/ 34,50 : 2259YADV17 Period of Examination Periode 1 Periode 2 Periode 3 Periode 4/5 Type of examination Opdracht Colleges: 28 uur Voorbereiden colleges: 28 uur Maken opdracht: 28 uur Examination content Je maakt voor een echte culturele opdrachtgever uit Nederland een marketing/communicatieplan waarmee je het rendement van de ondernemer verhoogd. Onderwerpen zoals bij de modulebeschrijving worden verwerkt in het plan. Resources at examination none

Name Advanced Course Professional product(s) Mandatory literature Entertainment Television 2259YADV23 C5 Planning en uitvoering TV-format In this course students are going to create their own format for a tvshow. In steps they ll develop a format that is compatible with modern demands. How to make an innovating format that is commercially interesting? Articles and documents on intranet 2259YADV23 Period of Examination Period 1 Period 2 Period 3 Period 4/5 Type of examination Examination content Resources at examination Assignment Colleges: 24 hours Preparation colleges: 30 hours Preparation written exam / making assignment: 30 hours The quality of the format and possibilities for exploitation Mandatory literature, slides and handouts none

Name Advanced Course Performance indicator Professional product(s) European Grant Management 2259YADV42 C1 Ondernemerschap C3 Bedrijfs- en omgevingsanalyse C4 Strategie en beleid C5 Planning en uitvoering C7 Communicatie C9 Leiderschap en management - Week 1: Het subsidielandschap o Inleiding begrip subsidies en financieringsinstrumenten o Beschrijving subsidielandschap Nationaal Europees Fondsenwerving o Het subsidieproces en belangrijke begrippen o Enkele specifieke regelingen voor het Creatieve domein o Hoe blijf je op de hoogte? o Opdracht:identificeer de juiste subsidiekanalen voor je project - Week 2: De Match en het projectplan o Bespreken opdracht o Hoe maak je de match tussen subsidie en idee? o Starten van een project(plan) o Enkele praktijkvoorbeelden o Opdracht:stel een globale projectschets op (max. 1 A4) - Week 3: de Praktijk van een goed projectplan (1) o Presentatie: praktijkvoorbeeld cultureel ondernemerschap o Het begint met een goed (ondernemers)plan met financiële onderbouwing Inhoud, planning, organisatie Exploitatieplan (Project)Begroting Alternatieve vormen van financiering? (crowdfunding, investeerders, sponsoring, samenwerking) - Week 4: de Praktijk van een goed projectplan (2) o Vervolg op het ondernemersplan o Netwerkomgeving o Pitch o Presentatie: praktijkvoorbeeld cultureel ondernemerschap - Week 5: Subsidie management

o Het proces na de aanvraag begint al vóór de aanvraag o Inhoudelijk projectmanagement o Financieel projectmanagement - Week 6: Samenvatting o Terugblik vorige lessen o Opdrachtbeschrijving voor toetsing Mandatory literature - Volgens format: Basisboek Eventmanagement van concept naar realisatie / Gabrielle Kuiper / Uitgeverij Coutinho / 2008 / ISBN: 978 90 469 0098 7 / 29,50 - : 2259YADV42 Period of Examination Type of examination Period 1 Period 2 Period 3/4/5 Assignment Colleges: 28 hours Preparation colleges: 30 hours Preparation written exam / making assignment: 26 hours Examination content - Een schriftelijke opdracht waarin de student gevraagd wordt inzicht te tonen in het geleerde tijdens de advanced course. Onderwerpen: o Begrippenkader o Omgevingsanalyse o Match o Start projectplan Resources at examination Geen

Name Advanced Course Event 2259YADV18 C4 Strategie en beleid Performance indicator Competentie 4: Het initiëren, (laten) ontwikkelen, plannen, vermarkten (laten)uitvoeren en evalueren van managen, op basis van relevante managementmodellen van evenementen, uitgaande van een event als marketingcommunicatie instrument. Professional product(s) Mandatory literature Events have an impact, they matter and are more and more frequently used as a strategical tool. This course is all about the way organisations implement events as a marketingtool to reach out to their targetgroup. Topics: - Events as a strategical marketingtool - Events and relationshipmarketing - Events and marketingcommunication - Events and branding - Events and citymarketing - Touchpoints-theory - Effectmeasurement / Return On Investment Het Event als Strategisch Marketinginstrument / D. Gerritsen en R. van Olderen / Uitgeverij Coutinho / 2011 / ISBN: 9789046902417 / 37,50 As soon as this book is available in an English version the English version will be mandatory, Students will be informed about this. : 2259YADV18 Period of Examination Period 1 Period 2 Period 3 Period 4/5 Type of examination Examination content Resources at examination Written exam Colleges: 24 hours Preparation colleges: 18 hours Preparation written exam: 42 hours The (entire) book and the content of the classes (PPT-sheets, articles) none

Name Advanced Course Professional product(s) Mandatory literature 2259YADV28 Film Studies 2259YADV28 C5 Planning en uitvoering C9 Leiderschap en management Movie-review Paper combining Media theory and Film In this course students will learn to analyze films. In several steps we ll work towards a paper combining a theory with a film. Students will also write a movie-review based on terminology of Film Studies and analyze short clips as a practice for analysing a movie. Film Art: An Introducion 9th Revised edition / David Bordwell and Kirstin Thompson / McGraw-Hill Education / 2012 / ISBN: 978-0071318310/ 50,99 Period of Examination Period 1 Period 2 Period 3/4/5 Type of examination Examination content Resources at examination Assignment Colleges: 24 hours Preparation colleges: 18 hours Preparation written exam / making assignment: 42 hours Mandatory literature, slides and handouts none

Name Advanced Course Futures studies and scenarioplanning 2259YADV13 C3 Bedrijfs- en omgevingsanalyse C7 Communicatie Performance indicator Beoordelen van strategische opties voor de nationale en/of internationale markt op basis van de analyse. Rapporteren en overtuigend presenteren van de resultaten en verantwoorden van de analyse, inclusief verantwoorden van de aanpak en geven van een advies over het vervolgtraject. Beheersen van de Engelse taal op Europees taalniveau B2+. Professional product(s) A scenario planning process report, with 4 future scenario s described and 1 scenario visualised in detail, for a company/institution within EME sector. The process of scenario building method consists of elaborate future trendresearch on different levels and creating new possible new futures from that research, in order to cope with uncertainties in making strategic decisions on the long term. The research part consists of: determining the scenario decision focus, data collection through expert interviews and elaborate trendresearch on macro, sector and consumer behavior level. Analysing by impactinsecurity matrix, determining the axes of uncertainty. When all this is done, the creative part starts: Constructing the scenario s: Describing the scenario s using the research outcomes and making them into imaginative stories by use of storytelling and visualizing methods. Mandatory literature The scenario process, research and constructing is a process that needs sparring and cooperation. During the course you will work together in a group. The actual scenario report, however, will be an individual assignment. The outlines of the assignment will be published on sharepoint. Retakes are completely individual. Articles: van 't Klooster, Susan A, & van Asselt, M. B. A. (2006). Practising the scenario-axes technique. Futures, 38(1), 15-30. doi:10.1016/j.futures.2005.04.019 Robert Baldock. (1999). 5 futures. Management Review, 88(9), 52 Internet sources like www.futuretimeline.net and www.kurzweilai.net will be used to gain technological innovation data (underpinned with academic references) Sectortrends: Entertainment and Media outlook 2012-2016 (PWC) (available at school for inspection, no need to buy yourself) To be completed with additional articles and sources that will be provided for on sharepoint.

: 2259YADV13 Period of Examination Periode 2 Periode 3 Periode 4/5 Type of examination Examination content Resources at examination Opdracht Colleges: 6 x 4 uur Voorbereiding colleges: 6 x 3 uur Voorbereiding schriftelijk tentamen / maken toetsopdracht: 42 uur Mandatory literature, slides from ppts in class (available on sharepoint). Additional articles available on sharepoint. Available data from trendreports (sector) can be found on sharepoint as well as the exact outlines of the assignment. none

Name Advanced Course Professional product(s) Mandatory literature 2259YADV21 Games 2259YADV21 C5 Planning en uitvoering C9 Leiderschap en management Offer containing (practical) concepts, communication trajects and budgets The game and its environment In this course, we take a closer look at the game s environment and the leading role the game designer has to within this environment. Keywords are: organising, managing, motivating, analysing, evaluating, testing, the players, the team and the market. The second part of Jesse Schell s The art of game design is used as a guideline throughout the course. This part of the book has a clear focus on the game environment. The theory explained in the lectures is practiced by means of an assignment. This assignment is the course s final test and will be supplemented at the end of the course with questions about the course s content. The Art of Game Design A book of lenses / Jesse Schell / Elsevier Science & Technology / 2010 / ISBN: 9780123694966 / 44,99 Period of Examination Period 1 Period 2 Period 3 Period 4/5 Type of examination Written exam Assignment Bonus assignment Colleges: 24 hours Preparation colleges: 36 hours Bonus assignment: hours Preparation making assignment: 24 hours Examination content Mandatory literature, slides and handouts Resources at examination none

Naam Advanced Course Toetscode Competentie(s) Beroepsproduct(en) Hoofdonderwerpen / korte omschrijving module Generation Studies, the Internet & Brains 2259YADV19 C2 Marktonderzoek C3 Bedrijfs- en omgevingsanalyse Doelen Advanced Course: - Studenten bewustmaken van hun eigen media- en digi bewustzijn, informatieverwerking en hersenonderzoek over de werking van internet op het brein. - Studenten informeren over het media- en digibewustzijn en informatieverwerking van de oudere generaties. - Studenten ervaring laten op doen over dit onderwerp door ze een onderzoek te laten doen in de praktijk. Dit onderzoek richt zich op de oudere generaties, specifiek de protestgeneratie en hoe zij internet gebruiken. - Studenten door bovengenoemde doelen, kennis en ervaring op te laten doen die toepasbaar is in hun stages en eerste baan. Opbouw lesprogramma Lesweek 1 Kick off Hersenen en internet Vorm Hoorcollege & practicum Lesweek 2 Vorm Lesweek 3 Vorm Lesweek 4 Vorm Lesweek 5 Lesweek 6 Vorm Generatie Y Workshop Sociale media & ik Workshop Onderzoek theorie & voorbereiding Workshop Fieldtrip Onderzoek praktijk Workshop Tentamenweek van periode 1 Presentaties van onderzoek & video interactiemateriaal Vorm Workshop Tentamen Vorm Inhoud Docenten Schriftelijk & mondeling Inleveren opdracht & compilatie video materiaal Presenteren onderzoeksrapport plenair in de klas Nicole de Boer & Sabina Meiling Verplichte literatuur Generaties Werk in uitvoering / Aart Bontekoning /Uitgeverij De Vrije

Uitgevers / 2012 / ISBN: 9789490463212 / 19,95 Het puberende brein/ Eveline Crone / Uitgeverij Bert Bakker/ 2008 / ISBN: 9789035132696 / 17,95 Kopieerkosten 15,00 Toetscode 2259YADV19 Tentamenperiode toets(en) Toetsvorm Studiebelasting Tentamenstof Periode 1 Periode 2 Periode 3 Periode 4/5 Schriftelijk tentamen Opdracht Bonusopdracht: inleveren van een digitaal huiswerk portfolio. In dit portfolio staat iedere uitgewerkte huiswerkopdracht van les 1 t/m 6 Colleges:28 uur Voorbereiding colleges:28 uur Voorbereiden & maken opdracht: 28 uur Tentamen wordt gegeven in de vorm van een opdracht. De criteria waaraan de opdracht moet voldoen. Criteria voor de opdracht: A. Het onderzoeksrapport a.het rapport wordt geschreven in tweetallen b. Reflecteert het verloop, uitkomsten en conclusies van het onderzoek gedaan ten behoeve van de Advanced Course c. Beslaat minimaal 15 en maximaal 20 pagina s d. Deze pagina s zijn exclusief voor-en achterkant en inhoudsopgave e. Deze pagina s zijn inclusief voorwoord, samenvatting (deze samen zijn 1 pagina), bijlagen zijn maximaal 3 pagina s f. Lettertype Calibri, puntgrootte 11, interlinie 1 g. Goed leesbaar geschreven in correct Nederlands en minimaal door twee andere studenten uitdezelfde Advanced Course nagelezen en gecorrigeerd

B. De presentatie h. De presentatie wordt gegeven in tweetallen, beiden zijn evenredig veel aan het woord i. Duur van de presentatie is 5 minuten inclusief de videofragmenten uit het onderzoek, vragen worden door de docenten tijdens de presentatie gesteld j. De presentatie reflecteert de conclusies en eventuele aanbevelingen uit het onderzoeksrapport C. Een essay k. Is individueel geschreven l. Reflecteert inhoudelijk op de nieuwe de inzichten van de student over het begrip digibewustzijn en die van de generaties waarnaar onderzoek is gedaan m. Verwijst naar minimaal 3 betrouwbare bronnen(internet en/of literatuur) deze bronnen onderbouwen hetgeen wat in het essay wordt geschreven. Deze bronnen worden als tekst bijgevoegd en op iedere tekst wordt gearceerd welk deel van de bron de inhoud van het essay ondersteunt n. Minimaal 700 en maximaal 800 woorden o. Lettertype Calibri, puntgrootte 11, interlinie 1 p. Goed leesbaar geschreven in correct Nederlands en minimaal door twee andere studenten uit dezelfde Advanced Course nagelezen en gecorrigeerd De opdracht wordt in tweevoud, hardcopy ingeleverd bij de balie tijdens de laatste werkdag van de eerste tentamenweek in periode 1. De afsluitende presentaties vinden plaats in de tentamenweek van periode 1. Hulpmiddelen bij toets De verplichte literatuur, de PPT s en alle aantekeningen.

Name Advanced Course Performance indicator Professional product(s) Imagineering 2259YADV34 C1 Ondernemerschap C2 Marktonderzoek C3 Bedrijfs- en omgevingsanalyse Conceptbook Imagineering is an optional course. The focus in this Advanced Course Imagineering is on changes in society, the purpose and the meaning of concept development, and practical examples of successful concept development in creative industries. Imagineering originated in the world of amusement parks and therefore the main part of the course is an assignment in concept development for the most successful amusement park of Europa: Europa-Park in Rust. Additional subjects: branding, creative techniques, personas, vision development, implementation of concepts, design. A (guided) field trip to Europa-Park will be part of this course. Mandatory literature Lecturers: mrs. Sanne Knitel & mr. Pieter Cornelis - Powerpoint slides - Experience / Anne Snel / 2011 / Free download on: http://www.annasnel.nl/#!my-research : 2259YADV34 Period of Examination Period 1 Period 2 Period 3/4/5 Type of examination Examination content Resources at examination Assignment Colleges: 24 hours Preparation colleges: 24 hours Preparation written making assignment: 36 hours Concept book (how to translate your analysis and ideas in a visually appealing way?) Parts are: none Analysis Vision Concept Implementation

Name Advanced Course CE Performance indicator Professional product(s) per week Mandatory literature + ISBN Leadership 2259YADV35 C2 Performing and interpreting market research C3 Situation analysis of a company C5 Carrying out a marketing strategy C9 Capacity to lead a project/ professional attitude C9 level 1 Portfolio with essays and completed assignments. 1. Management VS leadership,timeline leadership, the leader: traits, skills and style. Furthermore we discuss the chapter 1 and 2 from Kouzes & Posner. 2. Contingency leadership theory + chapter 3 (model the way) Kouzes & Posner. 3. Transformational leadership 5,6 4. Envision & Encourage the heart + (chapter 4 and 7?) 5. Practical assignment. 6. Developing leadership Reflection upon leadership style using Business Model You methodology. The Student Leadership Challenge Barry Z. Posner,Barry Z. Posner & James M. Kouzes Five Practices for Exemplary Leaders. ISBN: 0470177055 Business Model You Yves Pigneur, Alexander Osterwalder & Timothy Clark. A One-Page Method For Reinventing Your Career. ISBN: 1118156315 Articles used in class and published on the portal. 2259YADV35 Period of Examination Period 1 Period 2 Period 3 Period 4/5 Type of examination Assignment Examination content Colleges: 24 hours Preparation colleges: 60 hours Lecture materials (might include some articles), mandatory literature, Resources at examination None

Name Advanced Course Performance indicator Professional product(s) Live Entertainment 2259YADV10 C1 Ondernemerschap C2 Marktonderzoek C3 Bedrijfs- en omgevingsanalyse C4 Strategie en beleid C5 Planning en uitvoering C7 Communicatie C8 Marketing communicatie C9 Leiderschap en management During the Advance Course Live Entertainment you learn how the live circuit works. You will know how different players interact and what position they claim. You should be able to organize an event in a small venue and even plan a show in mayor hall like the Ziggo Dome. Week 1 An introduction in live entertainment Week 2 The costing, that s what it is all about! How to set up a proper costing, what deals to make and how to be a good negotiator. Week 3 The right program for your venue or festival How to make a year through planning regarding the profile of your venue or festival. And how do you know how many visitors will attend your show? Week 4 The Euros and Dollars Into finance! You will know what a deposit and settlement is and how to keep your books up-to-date. Week 5 Aftersales Proper aftersales will make your job much more easy. How to build a relationship with the acts and their agents. Week 6 start a festival Mandatory literature Wordt bekend gemaakt bij aanvang module.

: 2259YADV10 Period of Examination Type of examination Examination content Resources at examination Period 1 Period 2 Period 3 Period 4/5 Written exam Colleges: 28 hours Preparation colleges: 28 hours Preparation written exam / making assignment: 28 hours Mandatory literature, slides and handouts none

Name Advanced Course Music 2259YADV09 C9 Leiderschap en management Professional product(s) Mandatory literature The thought and thought process that have lead the modern music industy into the position they are in today, will never be the same as the ones who can solve the current problems. From a strategic level we will analyse what has happened so far in the music industry and which thoughts have lead them into their current position. We will think about new views or even new ways within the industry and how we describe this conceptually. All aspects of importance will be looked at. We will travel back in time with the knowledge we have now and give ourselves the opportunity to reshape the music industry. Wordt bekend gemaakt bij aanvang module. 2259YADV09 Period of Examination Period 1 Period 2 Period 3 Period 4/5 Type of examination Examination content Resources at examination Assignment Colleges: 24 hours Preparation colleges: 18 hours Making assignment: 42 hours To be announced in PPT-sheets, also available at intranet

Name Advanced Course Professional product(s) Storytelling 2259YADV33 C2 Marktonderzoek C3 Bedrijfs- omgevingsanalyse C4 Strategie en beleid C5 Planning en uitvoering C7 Communicatie research report, presentation, corporate story We are all living in the digital age; the age of community. For marketers, no longer is the conversation about persuasion to buy, rather it s about to join. In our digital age powered by the social web, no longer can marketers demand customer s attention; they must earn and deserve it by connecting profoundly to the heart of their unspoken desires. Additionally, we have all become citizens of the digital global tribe with the power, tools and means to tell our own stories. Customers tell the real story of brands now. For this reason, brand storytelling in the digital age is more important than ever. During this course, students will learn about general transmedia storytelling techniques, with a strong focus on digital methods. Students will learn to tell stories with a business goal in mind. Mandatory literature During this course, students will develop a transmedia brand storytelling concept, with a strong focus on business, marketing, planning, story / treatment and the functional specification. Please note that this not merely a writing class. Books, articles and lecture slides. Students are not obliged to buy the books, online references to the articles will be mentioned in the course outline. Books we will use: Jenkins, Henry; Jenkins, Henry; Handler Miller, Carolyn; interactive entertainment Smith, Paul; Convergence culture Spreadable media Digital Storytelling: A creator's guide to Lead with a Story

2259YADV33 Period of Examination Period 1 Period 2 Period 3 Period 4/5 Type of examination Examination content Resources at examination Assignment End report. Students will work in groups. Colleges: 24 hours Preparation colleges: 10 hours Making assignment: 24 hours Mandatory literature, slides and handouts books, articles and colleges

Name Advanced Course Professional product(s) Radio Management 2259YADV15 C3 Bedrijfs- en omgevingsanalyse C4 Strategie en beleid C5 Planning en uitvoering Bij Radio Management krijgen de studenten inzicht in de radiomarkt. En ze komen alles te weten over een radiostation. Zoals het format, muzieksceduling, programmering, productie, marketing en sales en budgettering. Kortom na 6 weken Radio Management zijn jullie meer dan thuis in de radiowereld. Mandatory literature 2259YADV15 Period of Examination Period 2 Period 3 Period 4/5 Type of examination Examination content Assignment + presentation Colleges: 24 hours Preparation colleges: 18 hours Preparation written exam / making assignment: 42 hours Verplichte literatuur, slides en uitgereikte artikelen Resources at examination Geen

Name Advanced Course Performance indicator Professional product(s) Mandatory literature : 2259YADV27 The Psychology of Courage 2259YADV27 C1 Ondernemerschap C7 Communicatie C9 Leiderschap en management Concept (LOCO-competence 4) Presentation, portfolio (LOCO-competence 5) In this Advanced Course students will learn to understand the dimensions and indicators of courage. Courage is the ability to overcome risks and to achieve personal goals. Courage is a key factor in personal success and personal effectiveness. The focus is on courage in a social and business environment: entrepreneurship, networking, negotiating, leadership, career development, job applications, decision making. Students will learn to apply the principles of courage in order to achieve personal growth. Literature includes The Psychology of Courage by C.L.S. Pury and Courage: it s Nature and Development by N.H. Goud. There will be a theoretical exam half way the Advanced Course. The final assessment is based on a written personal agenda by the student: an individual script related to personal courage in a business setting in the event, music & entertainment context. Psychology Of Courage, Modern Research On An Ancient Virtue, C.L.S. Pury & S.J. Lopez, ISBN 1433808072 ( 51,99) Period of Examination Period 1 Period 2 Period 3 Period 4/5 Type of examination Examination content Resources at examination Written exam (after 3 weeks) Assignment (after 6 weeks) Colleges: 6 x 4 hours Preparation colleges: 10 hours Preparation written exam / making: 5 hours assignment: 25 hours Mandatory literature + PPT s Individual script related to personal courage conform the instructions and qualifications explained in the mandatory literature and the lectures. Student Manual (as provided digitally)

Naam module Toetscode(s) Competenties Prestatie indicator Beroepsproducten Hoofdonderwerpen / korte omschrijving module Theme Park Concepting 2259YADV32 C1 Ondernemerschap C2 Marktonderzoek C3 Bedrijfs- en omgevingsanalyse C4 Strategie en beleid C5 Planning en uitvoering Projectplan/ Offer containing (practical) concepts and budgets Throughout the world the themed space has grown in ubiquity, popularity, and diversity. Theming involves the use of an overarching theme to create a holistic and integrated spatial organization of a consumer venue. Theme parks have become cathedrals of consumption. During this course you will learn to develop an appealing, and long term effective concept for a theme park resort. Week 1: Introduction (ch.1,2,4) Course outline, assignment, grading policy, etc. The development and categorization of theme parks Definitions and social origin of theme parks Profile of major theme park operators Week 2: Theme parks and the entertainment society (ch.3,5,6) Globalization of the theme park industry Theme parks and the commercialization of leisure Urbanism of theme parks and spatial innovation Week 3: Master planning (ch.7,8,11) The social, environmental and cultural impact of theme parks The development of theme park destinations The architectonic design of a theme park Routing, flow and capacity Roller coaster math (calculating the design day) Week 4: Feasibility studies (ch.9,10) Factors influencing the development process Locational factors of theme park development Basic principles of theme park planning Project development and viability Financing theme park projects Week 5: Disney and theming (handouts) The Disney principles Imagineering the Disney way The Disney brand web The theming landscape and processing model Effects of theming on visitor attendance

Week 6: Brand Based Imagineering (handouts) Towards an integrative theme park experience Wrap up and exam preparation Final presentations Verplichte literatuur + ISBN Toetscode: 2259YADV32 Lukas, S.A. (2013) the immersive worlds handboek: designing theme parks and consumer spaces, Abingdon, Oxon: Focal Press, Taylor & Francis Group isbn 978-0-240-82093 31.00 Tentamenperiode toets(en) Toetsvorm Studiebelasting Period 2 Period 3 Period 4/5 Individual written exam Group assignment Colleges: 24 hours Preparation colleges: 12 hours Preparation written exam / making assignment: 48 hours Tentamenstof - Literature: book S. Anton Clavé (2007) - Slides: all used slides - Handouts: articles that are handed out or discussed. Hulpmiddelen bij toets Open book exam