BIKENOMICS. Fietsstad congres 2016 Workshop Bikenomics Kees van Ommeren & Siebe Visser. Decisio

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1 BIKENOMICS Fietsstad congres 2016 Workshop Bikenomics Kees van Ommeren & Siebe Visser Decisio

2 VAN MKBA FIETS TOT BIKENOMICS ,6 0,5 0,4 Verkeersveiligheid 0,3 0,2 0,41 0,51 Geluid Emissies3schadelijke3stoffen Subsidies3en3accijnzen3 Levensverwachting 0,1 Arbeidsproductiviteit Netwerkeffecten 0 '0,1 Kosten Baten3 Totaal Kosten Baten3 Totaal Fiets3voor3autokm Fiets3voor3busrzgrkm Decisio 2

3 VAN MKBA FIETS TOT BIKENOMICS 2012 Nu 0,6 0,5 0,4 Verkeersveiligheid 0,3 0,2 0,41 0,51 Geluid Emissies3schadelijke3stoffen Subsidies3en3accijnzen3 Levensverwachting 0,1 Arbeidsproductiviteit Netwerkeffecten 0 '0,1 Kosten Baten3 Totaal Kosten Baten3 Totaal Fiets3voor3autokm Fiets3voor3busrzgrkm Decisio 3

4 VAN MKBA FIETS TOT BIKENOMICS 2012 Nu 0,6 0,5 0,4 Verkeersveiligheid 0,3 0,2 0,41 0,51 Geluid Emissies3schadelijke3stoffen Subsidies3en3accijnzen3 Levensverwachting 0,1 Arbeidsproductiviteit Netwerkeffecten 0 '0,1 Kosten Baten3 Totaal Kosten Baten3 Totaal Fiets3voor3autokm Fiets3voor3busrzgrkm Decisio 4

5 VAN MKBA FIETS TOT BIKENOMICS 2012 Nu 0,6 0,5 0,4 Verkeersveiligheid 0,3 0,2 0,41 0,51 Geluid Emissies3schadelijke3stoffen Subsidies3en3accijnzen3 Levensverwachting 0,1 Arbeidsproductiviteit Netwerkeffecten 0 '0,1 Kosten Baten3 Totaal Kosten Baten3 Totaal Fiets3voor3autokm Fiets3voor3busrzgrkm Decisio 5

6 Bikenomics is the process of optimising the economic, social and environmental potential of cycling in cities. Decisio

7 WHAT IS BIKENOMICS? Bikenomics is a method for developing a holistic cycling plan that can be measured and quantified. Creating initiatives and assigning metrics to 3 main focus areas: Social Environmental Economic Decisio 7

8 WHAT IS BIKENOMICS? ECONOMIC SOCIAL ENVIRONMENTAL NATIONAL Economic contribution Private sector support Social conditions Cycling culture Image/Pride Change in environmental conditions CITY Logistics Tourism Accessibility Public spending Improved capacity Tourism Use of public space Quality of public space Image/cycling culture Partnerships Noise level Cleaner air COMPANY Employee health Logistics Transport costs Entrepreneurship Company image Energy on the workfloor Innovation Carbon footprint INDIVIDUAL Health Fun Mobility Access to public space Pride in home image Personal wellness Noise levels Safety Decisio 8

9 WHAT IS BIKENOMICS? ECONOMIC SOCIAL ENVIRONMENTAL NATIONAL Economic contribution Private sector support Social conditions Cycling culture Image/Pride Change in environmental conditions CITY Logistics Tourism Accessibility Public spending Improved capacity Tourism Use of public space Quality of public space Image/cycling culture Partnerships Noise level Cleaner air COMPANY Employee health Logistics Transport costs Entrepreneurship Company image Energy on the workfloor Innovation Carbon footprint INDIVIDUAL Health Fun Mobility Access to public space Pride in home image Personal wellness Noise levels Safety Decisio 9

10 WARM UP: FIETSBRUGGEN OVER HET IJ STAD Netto investering 95 miljoen Decisio 10

11 WARM UP: FIETSBRUGGEN OVER HET IJ Decisio 11

12 MKBA FIETS: BEPALEN FIETSPOTENTIE MET VODAFONE DATA Decisio 12

13 MKBA FIETS: BEPALEN FIETSPOTENTIE MET VODAFONE DATA Decisio 13

14 MKBA FIETS: COMFORTWAARDERING Decisio 14

15 BIKENOMICS: MKBA Decisio 15

16 BIKENOMICS: MKBA Decisio 16

17 BIKENOMICS: MKBA Decisio 17

18 BIKENOMICS: MEER DAN MKBA s ECONOMIC SOCIAL ENVIRONMENTAL NATIONAL Economic contribution Private sector support Social conditions Cycling culture Image/Pride Change in environmental conditions CITY Logistics Tourism Accessibility Public spending Improved capacity Tourism Use of public space Quality of public space Image/cycling culture Partnerships Noise level Cleaner air COMPANY Employee health Logistics Transport costs Entrepreneurship Company image Energy on the workfloor Innovation Carbon footprint INDIVIDUAL Health Fun Mobility Access to public space Pride in home image Personal wellness Noise levels Safety Decisio 18

19 BIKENOMICS: MEER DAN MKBA s 1 3,50 Decisio 19

20 BIKENOMICS: MEER DAN MKBA s Ruimtegebruik centrum Amsterdam Decisio 20

21 BIKENOMICS: MEER DAN MKBA s Decisio 21

22 BIKENOMICS: MEER DAN MKBA s Gemiddeld 1 dag langer verblijf = 50 mln per jaar in Amsterdam Decisio 22

23 BIKENOMICS: MEER DAN MKBA s Decisio 23

24 BIKENOMICS: MEER DAN MKBA s Kosten per werknemer 6.000, , , ,00 00 Auto Fiets Decisio 24

25 BIKENOMICS: MEER DAN MKBA s Decisio 25

26 BIKENOMICS: MEER DAN MKBA s Fietsers zijn 2x gelukkiger dan automobilisten, OV-reizigers of voetgangers. Onderzoek onder commuters in Sydney. Decisio 26

27 BIKESLAM CITY CITY Decisio

28 BIKENOMICS: AAN DE SLAG Bikenomics agenda: - Wat zijn de thema s? - Welke kansen liggen er in uw stad? - Welke cross-overs ziet u? Decisio 28

29 VRAGEN? Kees van Ommeren Partner Siebe Visser Adviseur Decisio