ToekomstTriatlon NIVE en EY September 2013 Susanne Zwaan-Ritskes Eelco Rietveld Welkom Afsluitende workshop Toekomst Triatlon 1. 5 maart 2013: Masterclass Prof. dr. Jan Peter Balkenende: Succesvol zakendoen met Maatschappelijk Verantwoord Ondernemen. 2. 9 april 2013: Workshop 1, Duurzame organisatie inrichting: Weet U wat U BEHOORT te weten over duurzaamheid anno 2013? 3. 4 juni 2013: Workshop 2, Aantoonbaar verduurzamen in de praktijk Workshop 3: Hoe integreer je Duurzaamheid succesvol in je bedrijfsvoering? Wie is wie en wat doen wij bij EY? Page 2 1
Programma 3 september 2013 15:30 18:15h 1. Introductie EY CaS -BetterBusiness 10 min 2. Toelichting Business Model Canvas 15 min 3. Toelichting Play it Forward Game 10 min 4. Deel 1: Workshop Business Model Canvas+ 45 min Pauze 15 min 5. Deel 2: Workshop Business Model Canvas+ 45 min 6.Pitches & Uitslag 20 min Pagina 3 EY Cleantech and Sustainability services (CaS) Susanne Zwaan-Ritskes, consultant CorporateResponsibility Eelco Rietveld, manager SustainableInnovation& Mobility Vijf stappen EY aanpak 1. Draagvlak 2. Strategie 3. Implementeren 4. Verslaglegging 5. Verificatie Change Management Services CR Strategie & Management Energie & Carbon SustainableInnovation Assurance Informationmanagement & tooling Page 4 2
Our key services Corporate Responsible Strategy & Management CR strategy CR program management & communication Stakeholder consultation & materiality assessment Sustainable report support Environmental, Social and Corporate Governance GRI & ISO26000 support ISO 14001 support & EHS management Training & awareness Sustainable procurement / Supply Chain Management Sustainable Innovation EcoDesign Cradle to cradle Life Cycle Assessment (LCA) / Carbon & water footprint Sustainable business modelling (BMC+) Circular economy Recycling & waste management Scarcenatural resources & supply chain assessments Sustainable mobilitysolutions Energy & Carbon Strategy: energy efficiency, renewable energy and carbon Energy/carbon implementation by tools, training and ISO 50001 / ISO14064 Energy Efficiency Plan, ROI and energy cost savings Carbon footprinting of organisations, products and ValueChain Tools: Carbon manager & Energy savings analysis tool Assurance Sustainability assurance & reporting Global reporting initiative (GRI) support Integrated reporting support EU Trading scheme CO2 verifications CDM verifications Biofuels verification (double counting -tax deduction) Information management & tooling Stoffenmanager (exposure IT tooling) Ecofactssheet creator Accident management & accicent manager Client specific (webbased) sustainability tool Page 5 EY Business Model Vision 2020 Building a better working world EY is committed to doing its part in building a better working world. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In doing so, we play a critical role in building a better working world for our people, for clients and our communities. Page 6 3
Innovatie Ontwikkelen en operationeel maken van nieuwe ideeën op een winstgevende manier. 4
Business Model Innovation Business Model Innovationbetreft nieuwe manieren om waarde te creëren en te behouden! Neem de tijd voor creativiteit om ideeën te genereren; en creëer met deze ideeën verschillende concepten; Sustainable Business Model Innovation selecteer het beste business model: winstgevend, duurzaam en sociaal (people, planet, profitbalanced) 5
Business Model: Alex Osterwalder, 2009 A business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streams. Business Model Canvas Alexander Osterwalder & Yves Pigneur (2009) Verdienmodel Pagina 11 Beco & partners, 2010 A SustainableBusiness model innovationis about new ways of creating, deliveringand capturingvalue,by aiming to do well by doinggood and incorporate social and environmental responsibility! Extended Business Model Canvas Jansens, van Lieshout, 2010 Pagina 12 6
Toelichting Business Model Canvas + Pagina 13 Business Model Canvas building blocks Pagina 14 7
Monthly rental fee 8
Webwinkels + 9
Pagina 20 10
Apple, itunes, app store + icloud service itunes download mp3 format App store 11
Renault Fluence battery lease program Aanschafprijs relatief laag: 24.000 Gecombineerd met acculease: 79/maand Pagina 24 12
Philips Master LED Mastering Design & Technology. 13
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BM Gillette & Nespresso + Productiekosten: 16 cent Consumentenprijs: 3 euro + Productiekosten: 2 cent Consumentenprijs: 40 cent Pagina 30 15
Sustainable Business Model 2 extra building blocks Pagina 32 16
Business Model Canvas + 9 + 2 - COSTS + VALUE building blocks Game Board Play it Forward 17
Business Model Canvas + COMPETENCE DRIVEN MARKET DRIVEN Game Board Play it Forward Pagina 35 Toelichting Play it Forward Pagina 36 18
Business Game Sustainable Product & Business Model Innovation www.businessmodeldesign.be 19
Business Model Canvas + Creatieve, collectieve en communicatieve vorm om ideeën te genereren over een winstgevend duurzaam bedrijfsconcept. Integratie van duurzaamheidsaspecten in het Business Model zorgen voor extra toegevoegde waarde, voor zowel het product, de klant als het bedrijf. Pagina 39 20
Play it Forward: in teams Teamleider: tijdbewaking en voortgang Notulist: Legt de ideeën vast en plaatst ze op het Canvas, veel ideeën -selectie achteraf Presentator: Houdt aan het einde een pitch over het ontwikkelde business model, max. 3 minuten Brainstormen Veel ideeën - selectie achteraf o o o Elk idee is waardevol, geen idee is fout Stimuleer associaties Discussie na elke ronde Brainstormen is divergeren en convergeren! o o In de breedte en details Beste ideeën vormen eindresultaat Pagina 42 21
Het spel in aangepaste vorm; korte kennismaking De Case: Meublex Naast wonen nu ook slapen 22
Ronde 1 Customer relations en Sales channels Welke klantrelatie wordt er met de doelgroep opgebouwd? Welke verkoopkanalenen marketing wordt er gehanteerd? Waarom? 23
Key Partnerships Wat doe je zelf en wat niet? Welke partnerschappen, in welke verhoudingen, zijn noodzakelijk om de propositie te realiseren? Ronde 2 24
Societalbenefits Welkepositieveimpact heeftdit op duurzaamheid(sociaal en milieu)? Societalcosts Zijn er negatieve milieu of sociale effecten? 25
Welcometo the future! the future is now! Don't wait for the inevitable if it's something you want. Futurecard : nieuwe, soms onverwachtse ontwikkeling in de markt, technologie of omgeving. Pitch Toegevoegde waarde van dit concept voor: De klant De economie/profit De mens/people Het milieu/planet Denk aan: 1. Why? 2. How? 3. What? 26
Score voor de teams people profit planet EY Assurance Tax Transactions Advisory About EY EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities. EY refers to the global organization and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com. 2013 EYGM Limited. All Rights Reserved. EYG no. EX0233 BSC No. 1305-1074979 ED none This material has been prepared for general informational purposes only and is not intended to be relied upon as accounting, tax, or other professional advice. Please refer to your advisors for specific advice. 27