Augmented Reality as a Game Changer Putting Augmented Reality to work, TWNKLS.com
13 oktober 2015 Smart Maintenance http://www.smc-congres.nl/ Gerben Harmsen www.twnkls.com Alexander Apostolovski alexander@apostolovski.com +31-6-22.444.637
A quick demo.
TWNKLS we have worked with campaign experience enterprise
TWNKLS awards and nominations Awards Auggie for Best enterprise AR project at the Augmented World Expo 2013, (USA) Best Mobile business Platform at MMMA 2013, Amsterdam (NL) Runner Up for Best AR campaign at the Augmented World Expo 2013 (USA). FWA site of the day for Staatsloterij Campaign 2013 (Global) Nominations Nominated for Best use of AR at Technology Expo London 2015 (UK) Finalist for Beste enterprise AR project at the Augmented World Expo 2014, (USA) Nominated for Dutch Interactive Awards Disrupter 2014, Amsterdam (NL) Nominated for SpinAwards Disrupter of the Year 2013, Amsterdam (NL) Nominated for Dutch Interactive Awards Innovation 2013, Amsterdam (NL) Nominated for Augmented Summit Best AR Practical case study 2013, London (UK)
TWNKLS in this presentation 1. About TWNKLS Who we are and what we do 2. The new medium The meaning of augmented reality 3. Value chain Putting AR to work 4. Welding inspections Applus RTD 5. Questions
Remixing the real world with virtual add-ons
TWNKLS virtuality continuum
TWNKLS virtuality continuum
TWNKLS the new medium AR is a new medium to work, learn and experience
TWNKLS the new medium context
TWNKLS producten
TWNKLS producten
Game Changer
Stories from the past Museum on the Market square
TWNKLS Museum on the market square
TWNKLS Museum on the market square
TWNKLS Museum on the market square
Adding value to your business
TWNKLS The new medium AR is the most natural translation between information and action Desire
TWNKLS The new medium AR is the most natural translation between information and action Information searching Interpret Desire
TWNKLS The new medium AR is the most natural translation between information and action Information searching Interpret Desire Interpret Action
TWNKLS The new medium AR is the most natural translation between information and action Information searching Interpret Desire Interpret Action Education Performance Validation Help
TWNKLS The new medium AR is the most natural translation between information and action Information Desire Action
The Value Chain According to Porter
Rexel Smart Sun Augmented visualization and saving
The Value Chain According to Porter
Otolift App Stairs View Augmented Virtual Showroom
TWNKLS/ Stairlift configurator
The Value Chain According to Porter
Water taxi Assistance and training Maritime augmented reality
The Value Chain training and education
Education and Discovery
The Value Chain According to Porter
What we set out to do Goals 20% quicker repairs Dealer 80% less misdiagnoses 30% less calls (helpdesk calls, sendbacks) (helpdesk calls, sendbacks) Dealer Dealer OEM OEM 25% faster reeducation (time lost schooling) Dealer OEM Client
TWNKLS/ initiatieven Urban Augmented Reality AR study bij Applus+RTD Welding inspection via non-destructive testing (NDT) 2014 twnkls augmented reality
De context
Omgeving
Lekkages / Corrosie
Nieuwbouw
Liever direct dan te laat repareren.
Applus+RTD producten / scan methodes
IWEX
De techniek
Introductie van AR binnen IWEX? Research project: IWEX data bij de realiteit brengen.
Lessons learned Niet voor on site maintenance Praktische restricties Omgeving: Ruwe/natte omgeving, moeilijk bereikbaar, Externe factoren: Reflecties door lichtinval, Technisch: Batterijduur. Teveel detail voor het beoogde doel bij de buis Evaluator: Geen noodzaak om defect op exacte locatie te visualiseren, Lasser: Tonen van lasinstructies is voldoende, niet de details.
Lessons learned Toepasbaar in Trainingen voor operators (Confirmatie 3D real life naar 2D software) Aantonen 3D mogelijkheden in sales trajecten (Niet alleen in VR, maar dus ook interactief AR) Demonstraties aan niet professionals (Onzichtbare gebreken zichtbaar maken).. Clear insight wordt Clearer insight
Toekomst Permanent monitoring verzameld data van assets over tijd. De status en de projectie over tijd kan geprojecteerd worden op een camerabeeld.
Via GPS, gyroscoop en bovengrondse markers kan visuele representatie gemaakt worden van de buizen stelsels. In combinatie met reparatie instructies kan een visualisatie gemaakt worden
The Value Chain According to Porter
The best way to predict the future is to create it!
Gerben Harmsen gerben@twnkls.com www.twnkls.com @twnkls_ar