Hoe publiek is uw privacy?

Transcriptie

1 Hoe publiek is uw privacy? Mireille Hildebrandt Hoogleraar Smart Environments, Data Protection and the Rule of Law

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3 New York Times, 25 th March What You Didn t Post, Facebook May Still Know By SOMINI SENGUPTA In late February, Facebook announced partnerships with four companies that collect lucrative behavioral data, from store loyalty card transactions and customer lists to divorce and Web browsing records. They include Acxiom, which aggregates data from a variety of sources, including financial services companies, court records and federal government documents; Datalogix, which claims to have a database on the spending habits of more than 100 million Americans in categories like fine jewelry, cough medicine and college tuition; and Epsilon, which also collects transaction data from retailers.

4 New York Times, 25 th March What You Didn t Post, Facebook May Still Know By SOMINI SENGUPTA In late February, Facebook announced partnerships with four companies that collect lucrative behavioral data, from store loyalty card transactions and customer lists to divorce and Web browsing records. They include Acxiom, which aggregates data from a variety of sources, including financial services companies, court records and federal government documents; Datalogix, which claims to have a database on the spending habits of more than 100 million Americans in categories like fine jewelry, cough medicine and college tuition; and Epsilon, which also collects transaction data from retailers.

5 New York Times, 25 th March What You Didn t Post, Facebook May Still Know By SOMINI SENGUPTA In late February, Facebook announced partnerships with four companies that collect lucrative behavioral data, from store loyalty card transactions and customer lists to divorce and Web browsing records. They include Acxiom, which aggregates data from a variety of sources, including financial services companies, court records and federal government documents; Datalogix, which claims to have a database on the spending habits of more than 100 million Americans in categories like fine jewelry, cough medicine and college tuition; and Epsilon, which also collects transaction data from retailers.

6 New York Times, 25 th March What You Didn t Post, Facebook May Still Know By SOMINI SENGUPTA In late February, Facebook announced partnerships with four companies that collect lucrative behavioral data, from store loyalty card transactions and customer lists to divorce and Web browsing records. They include Acxiom, which aggregates data from a variety of sources, including financial services companies, court records and federal government documents; Datalogix, which claims to have a database on the spending habits of more than 100 million Americans in categories like fine jewelry, cough medicine and college tuition; and Epsilon, which also collects transaction data from retailers.

7 New York Times, 25 th March What You Didn t Post, Facebook May Still Know By SOMINI SENGUPTA In late February, Facebook announced partnerships with four companies that collect lucrative behavioral data, from store loyalty card transactions and customer lists to divorce and Web browsing records. They include Acxiom, which aggregates data from a variety of sources, including financial services companies, court records and federal government documents; Datalogix, which claims to have a database on the spending habits of more than 100 million Americans in categories like fine jewelry, cough medicine and college tuition; and Epsilon, which also collects transaction data from retailers.

8 New York Times, 25 th March What You Didn t Post, Facebook May Still Know By SOMINI SENGUPTA In late February, Facebook announced partnerships with four companies that collect lucrative behavioral data, from store loyalty card transactions and customer lists to divorce and Web browsing records. They include Acxiom, which aggregates data from a variety of sources, including financial services companies, court records and federal government documents; Datalogix, which claims to have a database on the spending habits of more than 100 million Americans in categories like fine jewelry, cough medicine and college tuition; and Epsilon, which also collects transaction data from retailers.

9 New York Times, 25 th March What You Didn t Post, Facebook May Still Know By SOMINI SENGUPTA In late February, Facebook announced partnerships with four companies that collect lucrative behavioral data, from store loyalty card transactions and customer lists to divorce and Web browsing records. They include Acxiom, which aggregates data from a variety of sources, including financial services companies, court records and federal government documents; Datalogix, which claims to have a database on the spending habits of more than 100 million Americans in categories like fine jewelry, cough medicine and college tuition; and Epsilon, which also collects transaction data from retailers.

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11 March 22, By Simon Davies Yesterday Microsoft published a breakdown of more than 75,000 requests issued to the company last year by law enforcement agencies for access to information about its customers. Police, security and other entities routinely approach companies to access stored data about customers. In 2012 Microsoft and Skype received a combined 75,378 such requests for customer information, which potentially involved data from 137,424 accounts from services such as Hotmail, SkyDrive, Outlook.com, Xbox LIVE and Skype.

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13 Hoe publiek? Privacy in de publieke ruimte? 1. Anonimiteit 2. Redelijke verwachtingen 2. Welke publieken? 1. Publieksscheiding, contextuele integriteit 2. Onzichtbare publieken 3. Privacy als publiek goed? 1. Handel met persoonsgegevens 2. Grenzen aan monitarisering

14 Hoe publiek? Privacy in de publieke ruimte? 1. Anonimiteit 2. Redelijke verwachtingen 2. Welke publieken? 1. Publieksscheiding, contextuele integriteit 2. Onzichtbare publieken 3. Privacy als publiek goed? 1. Handel met persoonsgegevens 2. Grenzen aan monitarisering

15 Hoe publiek? Privacy in de publieke ruimte? 1. Anonimiteit 2. Redelijke verwachtingen 2. Welke publieken? 1. Publieksscheiding, contextuele integriteit 2. Onzichtbare publieken 3. Privacy als publiek goed? 1. Handel met persoonsgegevens 2. Grenzen aan monitarisering

16 Big Data: 16

17 Motor van de vooruitgang? 17

18 Functiekruip? 18

19 Handelen met je gedragsgegevens? 19

20 Wat is dan privacy? Twee typen gegevens: 1. Persoonsgegevens en niet-persoonsgegevens 2. Maar: onderscheid is relatief [temporeel, contextueel, technisch en economisch] 2. Drie typen persoonsgegevens: 1. Vrijwillig verstrekt: voor toegang, reputatiebeheer 2. Machinaal geobserveerd: cookies en nog veel meer 3. Afgeleide patronen: personalisering

21 Rol van consent en doelbinding 21 n Toestemming of noodzaak (= contract, juridische plicht, vitale belangen betrokkene, publieke taak, legitiem belang) n Doelspecificatie en doelbeperking n Publieke sector: koppelen, verrijken en profiering n Nationale veiligheid, strafrechtelijke sfeer: geheimhouding n Transfer gegevens buiten EU (ook: cloud computing): safe harbour agreements, binding corporate rules, Patriot Act

22 Nood aan: Profieltransparantie 22 n Welke klantenprofielen match ik? n Bij Google Ads? n Bij de verzekeringsmaatschappij? n Bij de belastingdienst? n Bij een solliciatie of toelating tot een opleiding? n Bij justitie? n Duidelijkheid over: n Dat beslissingen tot stand komen dankzij geautomatiseerd profilering n Wat de voorzienbare gevolgen zijn van de match

23 23 Hoe publiek is uw privacy?