SPORT

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Andrea Segers
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1 SPORT

3 KEY FIGURES Real Users Visits Page Views Source: CIM Internet Study October 2017

60,0% Social groups 1-2 Social groups 1-4

4 PROFILE ALL DEVICES 38,1% 90,7% Men 53,8% 35,2% Active Higher educated 36,3% 60,0% Social groups 1-2 Social groups ,5% 11,3% Dutch-speaking Executive Source: CIM Internet Study Average from August 2017 to October 2017 profile on pageviews

5 PROFILE PER DEVICE ,4% 21,5% 36,2% Active 48,2% 68,5% 57,9% SG1-2 35,5% 61,4% 31,5% Dutch 54,9% 59,2% 75,9% Men 88,3% 86,0% 94,9% Higher educated 33,8% 66,3% 29,8% SG ,4% 85,3% 57,7% Executive 10,6% 32,9% 7,2% Source: CIM Internet Study Average from August 2017 to October 2017 profile on pageviews

6 Selectivity (net) MAPPING Target group : Men Device : All platforms RTL.be - Sport Knack/Levif - Sportmagazine VTM - Sport Skynet - Sport Le 7sur7.be Soir - Sport - Sports Sudinfo - Sport L'Avenir.net - Sport De Morgen - Sport Gazet van Antwerpen - Sport Sport.be Het Belang De van Standaard Limburg - Sport Sport Voetbalkrant/Walfoot RTBF.be - Sport Sporza HLN.be - Sport Nieuwsblad - Nieuwsblad Sportwereld Net reach # Source: CIM Internet Study August 2017 to October 2017 profile on pageviews

7 EXCLUSIVE SURFERS & DUPLICATION (1/3) % SportMagazine.be % Nieuwsblad Sportwereld Sporza 51% of the SportMagazine.be surfers do not surf on Nieuwsblad.be Sportwereld 49% of the SportMagazine.be surfers do not surf on Sporza.be % HLN.be - Sport 75% Sport.be 56% of the SportMagazine.be surfers do not surf on HLN.be - Sport Source: CIM Internet Study Average from August 2017 to October 2017 Base : Dutch speaking 75% of the SportMagazine.be surfers do not surf on Sport.be

8 EXCLUSIVE SURFERS & DUPLICATION (2/3) % 83% Gazet van Antwerpen - Sport De Standaard - Sport 77% of the SportMagazine.be surfers do not surf on Gazet v. Antwerpen - Sport 83 % of the SportMagazine.be surfers do not surf on De Standaard.be- Sport % 92% SportMagazine.be Het Belang van Limburg - Sport Avenir.be - Sport 91% of the SportMagazine.be surfers do not surf on Belang van Limburg - Sport Source: CIM Internet Study Average from August 2017 to October 2017 Base : Dutch speaking 92% of the SportMagazine.be surfers do not surf on Avenir.be - Sport

9 SECTIONS % sur7.be - Sport 84% Sudinfo.be - Sport 94% of the SportMagazine.be surfers do not surf on 7sur7.be - Sport 84% of the SportMagazine.be surfers do not surf onsurdinfo.be - Sport % SportMagazine.be RTBF.be - Sport 92% Le Soir - Sport 81% of the SportMagazine.be surfers do not surf on RTBF.be - Sport Source: CIM Internet Study Average from August 2017 to October 2017 Base : Dutch speaking 92% of the SportMagazine.be surfers do not surf on Le Soir - Sport

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