Wij ontwerpen met gamification gedrag. gamification

Transcriptie

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4 AIDA

5 Wij ontwerpen met gamification gedrag gamification

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11 GAME VS PLAY

12 HELDERE REGELS PUNTEN SCOREN BEGIN en eind ANDERE WERELD GAME VS PLAY

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17 ONTDEKKEN REGELS VERANDEREN GROEI GAME VS PLAY

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22 KEN je GOEDE SPELLEN? GAME VS PLAY

23 Waarom is het goed? GAME VS PLAY

24 wat leer je ervan? GAME VS PLAY

25 Wij ontwerpen met gamification gedrag gamification

26 netwerk economie

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28 leger

29 business

30 onderwijs

31 politiek

32 politiek

33 overal

34 AUTONOMY MASTERY PURPOSE motivatie

35 GEDRAG

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40 Embrace the Asset Revolution Build My Work My Way Deliver Peer-to-Peer Value Develop Extreme Leaders

41 CASES

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43 het spel

44 Stel met elkaar heldere doelen op uitdagend aansprekend meetbaar (smart) het spel

45 Financier de startups iedereen kan meedoen 'maak je de belofte waar?' hou het klein resultaatgericht het spel

46 Beloon winnaars leg vast, automatiseer (open standaarden, eigen code) negeer de rest of stuur bij het spel

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54 HubSpot(Culture(Code: 1)#Culture#is#to#recruiting#as#product#is#to#marketing.## 2)#Whether#you#like#it#or#not,#you're#going#to#have#a#culture. Why#not#make#it#one#you#love? 3)#Solve#For#The#Customer#BB#not#just#their#happiness, but#also#their#success. 4)#Power#is#now#gained#by#sharing#knowledge,#not#hoarding#it. 5)#"Sunlight#is#the#best#disinfectant." 6)#You#shouldn't#penalize#the#many#for#the#mistakes#of#the#few. 7)#Results#should#matter#more#than#when#or#where#they#are#produced. 8)#InRluence#should#be#independent#of#hierarchy. 9)#Great#people#want#direction#on#where#they're#going#BB not#directions#on#how#to#get#there. 10)#"Better#a#diamond#with#a#Rlaw#than#a#pebble#without." 11)#We'd#rather#be#failing#frequently#than#never#trying.

55 HubSpot(Culture(Code: 1)#Culture#is#to#recruiting#as#product#is#to#marketing.## 2)#Whether#you#like#it#or#not,#you're#going#to#have#a#culture. Why#not#make#it#one#you#love? 3)#Solve#For#The#Customer#BB#not#just#their#happiness, but#also#their#success. 4)#Power#is#now#gained#by#sharing#knowledge,#not#hoarding#it. 5)#"Sunlight#is#the#best#disinfectant." 6)#You#shouldn't#penalize#the#many#for#the#mistakes#of#the#few. 7)#Results#should#matter#more#than#when#or#where#they#are#produced. 8)#InRluence#should#be#independent#of#hierarchy. 9)#Great#people#want#direction#on#where#they're#going#BB not#directions#on#how#to#get#there. 10)#"Better#a#diamond#with#a#Rlaw#than#a#pebble#without." 11)#We'd#rather#be#failing#frequently#than#never#trying.

56 BOEKEN

57 ideas DIRECT the Rider FOLLOW THE BRIGHT SPOTS. Investigate what s working and clone it. [Jerry Sternin in Vietnam, solutions-focused therapy] SCRIPT THE CRITICAL MOVES. Don t think big picture, think in terms of specific behaviors. [1% milk, four rules at the Brazilian railroad] POINT TO THE DESTINATION. Change is easier when you know where you re going and why it s worth it. [ You ll be third graders soon, No dry holes at BP] MOTIVATE the Elephant learn build - measure -learn feedback loop build FIND THE FEELING. Knowing something isn t enough to cause change. Make people feel something. [Piling gloves on the table, the chemotherapy video game, Robyn Waters s demos at Target] SHRINK THE CHANGE. Break down the change until it no longer spooks the Elephant. [The 5-Minute Room Rescue, procurement reform] GROW YOUR PEOPLE. Cultivate a sense of identity and instill the growth mindset. [Brasilata s inventors, junior-high math kids turnaround] SHAPE the Path data measure product TWEAK THE ENVIRONMENT. When the situation changes, the behavior changes. So change the situation. [Throwing out the phone system at Rackspace, 1-Click ordering, simplifying the online time sheet] BUILD HABITS. When behavior is habitual, it s free it doesn t tax the Rider. Look for ways to encourage habits. [Setting action triggers, eating two bowls of soup while dieting, using checklists] RALLY THE HERD. Behavior is contagious. Help it spread. [ Fataki in Tanzania, free spaces in hospitals, seeding the tip jar]

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59 executive summary

60 GAMIFICATION is... ONTWERPEN van GEDRAG executive summary

61 ZIJ DOEN AL HET WERK... geef HeN vleugels executive summary

62 AUTOMATISEER BESTAAND gedrag -zo stuur je-) executive summary

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