Netherlands and Belgium. Ad Klaassen, Secretary-General

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1 Strawberries in the Netherlands and Belgium Ad Klaassen, Secretary-General Antwerp, September 1-3,

2 Content 1. Introduction 2. Production Belgium/the Netherlands 3. Market 4. Consumption 5. Sustainable production 6. Closing remarks 2

3 1. INTRODUCTION 3

4 World production Origin Volume (1000T) 1 US Spain Russia Turkey 211 Korea 203 Japan 193 Mexico 176 Egypt 174 Morocco Netherlands Belgium 40 Total world: (T x 1000) * FAOstat 2007 *Faostat

5 World production 5

6 Production in Europe Origin Volume (1000T) Spain Turkey Poland Germany T Italy U.K Belgium 41 Netherlands 39 Greece 13 Sweden * Eurostat Spain Turkey Poland Volume (1000T) Origin Germany Italy U.K. Belgium Netherlands Greece Sweden Volume (1000T) 6

7 2. PRODUCTION BELGIUM / THE NETHERLANDS 7

8 Production BENELUX Benelux: Tonnes: Noord-Brabant/ Gelderland/ Limburg Antwerpen/ Oost-Vlaanderen Limburg West-Vlaanderen 8

9 Production of strawberries (ha) Netherlands Belgium Year Open field Glass Total Total Netherlands: - small growth -More glasshouse production -Belgium: -decrease Source: PT/VBT 9

10 Production of strawberries (tonnes) The Netherlands Belgium Year Total Total Netherlands: - small growth -Belgium: -decrease Source: PT/VBT 10

11 Production and prices in the Netherlands Source: PT 11

12 Production and prices in Belgium K g ,50 3,00 2, ,00 1,50 1,00 0,50 0,00 / K g Source: VBT 12

13 3. MARKET 13

14 World export Strawberry exports Spain United States Mexico Belgium France Netherlands Poland Italy Morocco Germany ,000 metric tons *: USDA, Animal and Plant Health Inspection Service (2006) 14

15 Export The Netherlands 50% export Main export countries: Belgium (Zundert -> Hoogstraten) UK Germany Ireland Belgium 50% export Main export countries: France the Netherlands Germany Sweden 15

16 Import Into the Netherlands Source: PT Growth from to

17 Import Ton Into Belgium Germany Egypt Spain France Israel Poland Source: NBB 17

18 Marketing Strong position for PO s Sale via auction clock (Belgium) Direct sales (the Netherlands) Limited number of suppliers Direct contact with retail Shorter chain 18

19 Direct sales (the Netherlands) 19

20 Organization rate of POs, APOs and PGs by Member State in ,0% 100,0% 89,1% 87,1% 101,2% 80,0% 60,0% 40,0% 20,0% 0,0% Belgique/België Bulgaria 31,1% 61,9% 34,4% 11,2% 31,9% 46,3% Danmark Deutschland Elláda España France 37,9% 26,2% 16,5% 38,6% Ireland Italia Kypros Magyarország Malta Nederland Source: European Commission DG Agriculture and Rural Development 27,1% 17,3% 11,3% 8,8% 3,8% 0,1% 0,0% Österreich Polska Portugal Romania 43,9% Slovenija Slovensko Suomi/Finland Sverige United Kingdom 2007 EU-27 average = 33,8% 20 20

21 4. CONSUMPTION 21

22 Consumption Purchase in the Netherlands Per chain: Supermarket 65% (2009) Market 18% Greengrocer 9% Other 8% Retail turnover ,8 mln } ,11 mln } + 14% ,7 mln } 22

23 Consumption Purchase in the Netherlands Per retailer: Albert Heijn 38% (2009) Super Unie 33% C % Aldi 7% Super de Boer 6% Lidl 4% 23

24 Consumption Purchase in Belgium (2009) Dis 1 40,3% Dis 2 10,1% Dis 3 11,1% Market + greengrocer 36,2% Other 23% 2,3% Dis 1 Dis 2 Dis 3 Carrefour, GB, Delhaize, Colruyt, Makro, Cora, Math, Champion Aldi, Lidl Local shop Source: GfK PanelServices Benelux for VLAM 24

25 Purchase of strawberries 2009 Belgium Netherlands % of households that buy 70,8% 73,0% Kg bought per household 273 2, ,78 Expenditure per household 13,46 11,57 Average price 4,93 4,16 25

26 Purchase of strawberries in the Netherlands Source: PT 26

27 Market share of strawberries in Belgium (2009) 2% 1% 2% AARDBEIEN 4% FRAMBOZEN 2% TROSBESSEN (RODE/WIT/ZWART) BLAUWE BOSBESSEN BRAAMBESSEN 89% VEENBESSEN Source: GfK PanelServices Benelux for VLAM 27

28 Purchase of strawberries in kilos per 100 households per lifecycle Retired high income Retired lower income Richer people with children Wage-earner Total The Netherlands/Belgium Household with children low income Couples with double income Single Young single Source: PT 28

29 5. Sustainable production 29

30 WETTELIJK GEREGELD MAATSCHAPPELIJKE ORGANISATIES EISEN VAN RETAILER AANPAK VAN THE GREENERY and strawberries.??? 30

31 Retailer reaction Netherlands Germany Maximaal 50% MRL norm Maximaal de ARfD per actieve stof Afh. van het product wordt een max. gesteld. Stoffen op de zwarte lijst worden geweerd. 50% MRL Maximaal 33% MRL norm Maximaal de ARfD per actieve stof, som < 100% 70% MRL Maximaal aantal werkzame stoffen per gewasgroep (3,4,5) 70% per act. stof en Max. 80% som MRL s Maximaal 80% som ARfD s Maximaal 33% MRL norm Maximaal de ARfD per actieve stof, som < 100% (Kaufland) laagste telt: EU of oudste Duitse norm Maximaal 70% MRL per actieve stof Maximaal de ARfD per actieve stof Maximaal 5 werkzame stoffen Maximaal 80% som MRL s Maximaal 80% som ARfD s Maximaal 70% MRL Maximaal 70% som ARfD s Maximaal aant. werkz. st. per gewasgroep (3,4,5) Maximaal aantal werkzame stoffen per gewasgroep (3,4,5) 70% per act. stof en Max. 80% som MRL s Maximaal 80% som ARfD s 70% MRL 50% Gärtners Beste 70% MRL per stof < 100% ARfD per stof Maximaal aantal werkzame stoffen in de toekomst verminderen August

32 Reaction of growers Reduction of use chemicals Modern new chemicals Less harmful for the environment Requirements of retail some times go too far e.g. Aldi Residue free production: no reaction from the market GLOBALGAP certification 32

33 Closing remarks Production stable High quality Marketing via POs Older consumers Sustainable production 33