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1 Curriculum Vitae Dr. Martine Bouman Residence: Work: Vest 252k Peperstraat TZ Gouda 2801 RD Gouda Netherlands Netherlands phone: +31 (0) phone: +31 (0) PERSONAL DATA Full name: Birthdate and place Nationality: Martina Petronella Antonia Bouman November 28th, 1954 in Delft, the Netherlands Dutch HIGHER EDUCATION Ph.D., Entertainment-Education for Social Change, University of Wageningen, 1999 Master s Degree in Empirical Sociology, University of Leiden, the Netherlands, 1979 Bachelor s Degree in Sociology, University of Leiden, the Netherlands, 1975 H.B.S- A, Thomas More College, The Hague, the Netherlands, 1972 TRAINING Course Scenariowriting, Scriptschool Amsterdam, 2004 Kwalitan 4.0, computer analysis qualitative research, University of Nijmegen, 1996 Journalism for Academics, School for Journalism, Utrecht 1989 Radio and Television training, Studio Bob de Ronde, Utrecht 1988 Post Doc Course Design Social Scientific Research, University of Amsterdam, 1987 Management Course, Hogeschool Amsterdam, 1987 Course on Scientific Journalism, Technical University Delft, 1979 Training Didactics in Social Sciences, University of Leiden, 1975 PROFESSIONAL WORKEXPERIENCE Center for Media & Health, Gouda (1999-present) Founder and Scientific Director The Center for Media & Health (CMH) is an applied scientific expertise center in health communication and media. CMH is specialized in the strategic use of popular media formats in traditional and new media for social change (the so called Entertainment-Education strategy). CMH 1

2 develops media interventions based on the Entertainment-Education strategy, which contribute to health and quality of life (see The CMH often acts as a mediator and facilitator in the development of television co-productions. This usually concerns the collaboration process between national health organizations, television networks and producers. The center organizes courses, workshops and presentations on the Entertainment- Education strategy and the collaboration process. Projects have been commissioned by Netherlands Olympic Committtee*Netherlands Sports Confederation (NOC*NSF), Netherlands Foundation for Sexual Transmitted Diseases (SAN), Netherlands Heart Foundation (NHS), National Institute for Sports and Physical Activity (NISB), Sensoor, Netherlands School for Public Health, Radio Netherland Training Centre, and the Health Research and Development Council (ZonMw) and international clients Radio la Benevolencija (Rwanda), Dance4Life, Soul City. University of Twente, 2006-present Associate Professor at the Behavioral Sciences Faculty, Department of Psychology, Health- and Technology. Developing and teaching a course on Entertainment-Education within both the Master of Psychology and Communication Sciences curriculum at the University of Twente. This course consists of a research practicum in which students carry out research on Entertainment-Education topics. This course has resulted in numerous study reports with a variety of typical Entertainment-Education evaluation methods. Netherlands Entertainment-Education Foundation, CEO EE2000 Event The aim of the Netherlands E-E Foundation (NEEF) is to stimulate scientific research in the area of entertainment-education and to serve as a platform for E-E professionals. The Foundation organized and hosted the third international EE2000 Event at Arnhem and Amsterdam in the Netherlands September 17-22, 2000 in collaboration with Johns Hopkins University, Center for Communication Programs in Baltimore and Ohio University, Communication and Development Studies Program. University of Wageningen, Associate Researcher, at the Department of Communication and Innovation Studies This resulted in a PhD dissertation The Turtle and the Peacock: the entertainment-education strategy on television; collaboration for pro-social change (279 pg). ISBN The dissertation researches the characteristics of entertainment-education television programs which are purposively designed to enhance prosocial behaviour (health, environment, racial tolerance), and their effects and conditions for success. Special attention is given to the collaboration process between communication and television professionals in the design and implementation of E-E television programs. Netherlands Heart Foundation, The Hague Health Communication Officer. Several projects have been initiated and developed for youngsters and adolescents within primary and secondary school settings and the media. Special attention has been given to experiments with television entertainment and health communication (entertainment-education), in Dutch television series such as Way of Life, Villa Borghese and Medisch Centrum West. University of Suriname, Paramaribo, Assistant Professor, Technical Faculty 2

3 In order to widen the scope of students of the Technical Faculty a so called Studium Generale program was developed. The assistant professorship included organizing weekly lectures and field visits in various social scientific areas. State Radio Suriname (SRS), Paramaribo, Radio Journalist Radio journalist and co-host of the current affairs program Van Vandaag op Morgen, a national program on day to day issues in Suriname. Hugo Grotius College, Delft Teacher in Social Sciences TEACHING EXPERIENCE Visiting Professor and/or Senior Lecturer Entertainment-Education Module: present Stenden College in Leeuwarden Windesheim Honours College in Zwolle Netherlands School of Public and Occupational Health University of Twente University of Maastricht University of Amsterdam Erasmus University Rotterdam University of Wageningen University of Antwerpen (Anvers) Media Academy in Hilversum Lecturer Netherlands School of Public Health, Utrecht 2000, 2001,2003 Module: Health and modern Media Trainer Radio Netherland Training Centre 1999, 2000, 2001 Dramatization of Information Lecturer Hogeschool Rotterdam, Rotterdam Introduction in Mass Media Guest lecturer University UniNorte in Baranquilla, Colombia 2013 University of Leuven, Belgium University of Antwerpen, Belgium, 2009 University of Copenhagen, Denmark 2002 University of Malmö, Sweden, 2002 Johns Hopkins University in Baltimore, USA

4 MEDIA EXPERIENCE Head Producer The SndBites Experiences, an interactive entertainment-education webseries on alcohol use, safe sex and hearing loss prevention. UP2U; an interactive entertainment-education film on prevention of sexual harassment and overstepping sexual bounderies. SOUND, an award winning internet websoap about hearing loss prevention among clubbers, produced in collaboration with EndeMol and ScriptStudio, Find Out!, a television intervention about sex, drugs and alcohol, produced in collaboration with Bosch Film Amsterdam and broadcasted by MTVNetworks/The Box, Development of educational videos and films for schoolchildren (Hartenjagen), nurses (Meta vindt het geluk), and heartpatients (Lang zullen we leven). Delegate Television Producer Costa!, a drama series for youngsters with safe sex messages, BNN, 2001 Nederland in Beweging!, a daily exercise program for elderly, AVRO and Max, 1999-present Medisch Centrum West, a hospital drama series, TROS, Villa Borghese; a drama series on a healthy lifestyle, AVRO, Lekker Leven, Lekker Lijnen; tv-series on slimming, fitness and nutrition. TROS, Nationale Harttest: AVRO, Veronica s Fittest: television series on sports and health, Veronica, 1989 Way of Life, television campaign, TROS, 1988 Editorial Board Member Care, Journal for health, Tijdschrift voor Gezondheidsbevordering, Journal for health promotion professionals, Hartslag, Magazine Netherlands Heart Foundation, Radio journalist Van Vandaag op Morgen, current affairs program, State Radio Suriname, Regional News, local radio station Alphen a/d Rijn, Interview experience Live interviews on radio and television Interviews in newspapers, journals and magazines 4

5 MEMBERSHIP BOARD OR COMMITTEE Vice Chair of the Program Committee Healthy Lifestyle and Healthy Environment, (ZonMw), 2009-present Member of the Scenario Committee of the Future of Nutrition, Medicines and Prevention, present. Member of the Scenario Committee of the Future of Serious Gaming Chair of the Program Committee Lifestyle Campaigns, Health Research and Development Council (ZonMw), Committee Healty Living, Health Research and Development Council (ZonMw), Working group 4 Uitvoeringsprojecten, Health and Research Council (ZonMw), International Research Advisory Group, Soul City crossmediaproject, South Africa, Committee National Implementation Prevention Programs, Health and Research Council (ZonMw), Post doctorate Committee Health and Behaviour, Netherlands School of Public Health, National Committee for Health Promotion, National Council for Public Health, Co-founder of Intercategoraal GVO Overleg (IGO), a platform for health communication professionals working at NGO s, INTERNATIONAL EXPERIENCE Advisory work for international organizations Radio la Benevolencija (Rwanda), Dance4Life, Soul City, World Bank, Citurna and UniNorte, WHO(1999-present). Guest lectures and conference seminars in the USA, Denmark, Germany, Italy, Spain, U.K., Israel, Belgium, South Africa, Rwanda, India, Japan (1989-present). Radio journalist and assistant professor Technical University in Suriname, Guest lecturer on Entertainment-Education and Development Communication courses Traveling through South America, Asia, Caribbean, South Africa, USA and Europe PROFESSIONAL MEMBERSHIPS Member of Mythosophy (Storytelling and Philosophy): Member of the International Communication Association (ICA) Honorary member of the National Association for Health Promotion & Health Education (NVPG) Member of the Women Media Network HONORS AND AWARDS Tedtalk E+M=SC 2 at TedXChange Amsterdam, April 2013 Winner of the Everett M. Rogers Entertainment-Education Achievement Award 2010 Winner of the Gouden Reiger award for the cross media campaign Sound Effects. Member of Honor of the National Association for Health Promotion and Health Education (NVPG), 2002 Nomination for the ICA Mass Communication Dissertation Award, 2000 Nomination of Medical Scientific Award 1995 of the Van Walree Fund,

6 PUBLICATIONS Reinermann, J.; Lubjuhn, S.; Bouman, M.P.A.; Singhal, A. (in publication): Fair Green? Entertainment- Education for Sustainable Lifestyles, International Journal on Sustainable Development. Bouman, M.P.A., Drossaert, C.H.C., Pieterse, M.E. (2012) Mark My Words: The Design of an Innovative Methodology to Detect and Analyze Interpersonal Health Conversations in Web and Social Media: accepted for Journal of Technology in Human Services. Special Issue on Methods for Analyzing Social Media Meis. J, M., Kremers, S, P.J., Bouman, M.P.A. (2011) "Television Viewing Does Not Have to Be Sedentary: Motivation to Participate in a TV Exercise Program," In special issue "Sedentary Behaviors, Weight, and Health and Disease Risks" in Online Journal of Obesity. Volume 2012, Article (8 pages) doi: /2012/ Bouman, M.P.A., Jurg. M. E. (2010) Chatsessie met jongeren over uitgaan en harde muziek. Kwalon. Themanummer Internet & Kwalitatief Onderzoek. Kwalon 44; pg (2010 jaargang 15, nr. 2). Bouman, M.P.A., Brown, W.J. (2010) Ethical Approaches to Lifestyle Campaigns. Journal of Mass Media Ethics. Vol. 25 ( 1), pp Bouman, M.P.A., Van Tol, C.P.M., Rijnja, G.W., De Regt, W. (eds.) (2009) Gebundelde Inspiratie: Leefstijlcampagnes in de schijnwerpers. ZonMw, Den Haag. Lubjuh, S., Bouman, M.P.A. (2009) Wie funktioniert Entertainment-Education in den Niederlanden und den USA und was können wir in Deutschland daraus lernen? MERZ, Zeitschrift für Mediapäadagogik 53 (4) Bouman, M.P.A., Draaisma, E.M. (2006) Find Out: een televisie-interventie volgens de user-asdesignerbenadering. Tijdschrift voor Communicatiewetenschap, volume 34 (3), pp Singhal, A., Njogu,K., Bouman, M., Elias, E. (2006) Entertainment-Education and Health Promotion: A Cross-Continental Journey (Chapter 9). In Singhal, A. and Dearing J.W. Communication of Innovations: A Journey with Ev Rogers, Sage Publications, New Delhi, London and Thousand Oaks. Bouman, M.P.A. (2005) Sex und Soaps; entertainment-education in niederländischen TV-serien. TELEVIZION 18/2005/1, pp Kremers, S.P.J., Bouman, M. P.A. (2004). Nederland in Beweging!-televisie: Onderzoek naar de gebruikswaarde. Tijdschrift voor Gezondheidswetenschappen, 82, 5, Bouman, M.P.A.(2004) Entertainment-Education Television Drama in the Netherlands, chapter 12 in A.Singhal, M.J. Cody, E.M. Rogers and M. Sabido (eds) Entertainment-Education and Social Change,, LEA, Mahwah, New Yersey. Bouman, M.P.A. (2002) Televisieamusement en overheidscommunicatie. Tijdschrift voor Communicatiewetenschap. Vol 30 (4), pp Bouman, M.P.A. (2002) Turtles and Peacocks: Collaboration in Entertainment-Education Television, Communication Theory, Vol 12 (2), pp Bouman, M.P.A. (1999) The Turtle and the Peacock; Collaboration for prosocial change: the entertainment-education strategy on television. Published Thesis, University of Wageningen. Bouman, M.P.A., Maas, L., Kok, G.J. (1998) Health Education in Television Entertainment: A Dutch Drama serial, Health Education Research. Vol 13 (4), pp Bouman, M.P.A. (1996) Health Education in Drama Series; Medisch Centrum West: A Dutch Experience, in Hideyasu Aoyama (eds) Proceedings XVth IUHE World Conference Health Promotion & Education, Tokyo, Japan, August

7 Bouman, M.P.A. (1994a) Een gezond mens is een rijk mens, Care, (23), pp Bouman, M.P.A. (1994b) Voor een dubbeltje geboren en nog ziek bovendien, Care, (24), pp Bouman, M.P.A. (1994c) Meedrijven op de golven van emoties, Tijdschrift Gezondheids-voorlichting, Vol 11 (5), pp.2-4. Bouman, M.P.A., Wieberdink E.A.M. (1993) Villa Borghese: A soapseries on heart health, Canadian Journal of Cardiology, Vol 9 (Suppl.D), pp.145d-146d. Bouman, M.P.A. (1993) Combinatie van voorlichting en amusement: voetangels en klemmen. Tijdschrift Gezondheidsvoorlichting, jrg 10 (5), p.p Bouman, M.P.A. (1993) Infotainment: Soapseries on heart health, Proceedings 3rd European Conference of the IUHE, Health Education & Mass Media, May, Amsterdam, pp Utrecht: Dutch Centre for Health Promotion and Health Education. Keijzers J.F.E.M., Bouman, M.P.A., (1993) Health Education and the Prevention of Cardiovascular Diseases in The Netherlands, Netherlands Journal of Cardiology,vol 6: pp Bouman, M.P.A., Houten. M. van (1993) Cooperation between national and regional Health Education; friction between ideals and reality, Health Education Special, Mid-section of GGD-News, May 1993, pp Bouman, M.P.A. (1992) Heart Health Promotion in Schools, World Health Forum, Vol 13,pp Bouman, M.P.A. (1991) Jongeren zijn net hout waar nog geen houtworm in zit, Tijdschrift School, Katern Gezonderwijs. Bouman, M.P.A. (1990) Docenten willen wel eens een schouderklopje. Tijdschrift School, Katern Gezonderwijs. Bouman, M.P.A. (1990) Communicatieve aspecten in de vetboodschap, Chapter 10 in Vetten in en uit de Voeding, Samson Stafleu, Alphen a/d Rijn. Bouman, M.P.A. (1989) Gezondheidsvoorlichting en amusement: een strategie voor het bereiken van niet spontane informatiezoekers, Tijdschrift Gezondheidsbevordering, Vol 10 (3), pp Bouman, M.P.A., Wieberdink, E.A.M. (1988) Samenwerking tussen gezondheidsvoorlichters en creatief ontwerpers. Tijdschrift Gezondheidsvoorlichting, jrg. 5(11) pp PUBLICATIONS (Submitted or under Review) Bouman, M.P.A., Brown, W.J. (2013) Creative Processes for Health Communication: Entertainment- Education Collaboration. Article submitted to Gazette. Van Empelen, P., Bouman, M.P.A, Jurg, M. E. (2013); Effect Evaluation of Sound Effects: a Dutch hearing loss prevention campaign Bouman, M.P.A. (2013) SOUND; the design and implementation of a websoap about love, ambitions and decibels. Critical Arts Special Issue on Entertainment-Education and Social Change CONFERENCE PAPERS/WORKSHOPS/PANELS Bouman, M.P.A., Lubjuhn S., Hannah, L. Henderson, L., Rolt, F. (2013) Beyond Entertainment Storytelling for Social Change. Panelsession at ICA, June 18th 2013, London. Bouman, M.P.A. (2013) E + AV= SC₂. Entertainment with an added value is Social Change in square. Entertainment +Added Value= Social Change. Mirrors or Movers seminar. June 13 th, London. Bouman, M.P.A. & Lubjuhn, S. (2013) Op de zoek naar het geheim achter de positieve uitzondering: Positive Deviance strategie, National Public Health Conference, April 4 th Wageningen. 7

8 Bouman, MPA. (2012) Entertainment-Education for Social Change: Seminar Narrative and Entertainment Education, University Amsterdam, June 29 th Bouman, MPA. (2012) Digital Storytelling: The SndBites Experience. Amsterdam, Eye Film Institute, May 14 th. Bouman, MPA (2012) Crossmedia & Transmedia: Health Communication 3.0. National Public Health Conference, Amsterdam, April 11 th. Bouman, MPA & Hollemans,, H. (2012) To hear or not to hear: that s the question. National Public Health Conference, Amsterdam, April 11 th. Bouman, MPA (2011) The Theoretical Design of SOUND, An Entertainment-Education Internet series about Love, Ambitions and Decibels. 5 th International Entertainment-Education Conference, New Delhi, India November Bouman, MPA, (2011) EE and Higher Education; 5 th International Entertainment-Education Conference, New Delhi, India November 2011 Bouman, MPA. (2011) The theoretical Framework of Sound, 5 th International Entertainment-Education Conference, New Delhi, India November 2011 Bouman MPA., Lubjuhn S., Zimbile, F., and Hollemans H (2011) On the leading Edge of Entertainment- Education in Europe: Collaborations, Trans-Media and Capacity Building. 5 th International Entertainment-Education Conference, New Delhi, India November Bouman, MPA and Hollemans, H. (2011) Storytelling en Nieuwe Media, Nederlands Congres Volksgezondheid 2011,7 april Amsterdam. Bouman, M.P.A. en M. Jurg (2010) Workshop Sound Effects: preventie van gehoorschade in de uitgaanssetting. Nederlands Congres Volksgezondheid 2010, 8 april Rotterdam. Bouman, M.P.A. (2010) Wanneer valt het kwartje? Congres Health = Wealth, KNMG, 18 maart Utrecht. Bouman, M.P.A. en M. Linssen (2010) Workshop Digital Storytelling; entertainment-education 2.0. Congres Kennis Beter Delen, Stichting KBD, 4 maart Nieuwegein. Bouman, M.P.A. (2009) Entertainment-Education brengt leefstijldiscussies tot in de huiskamer. Symposium Gezondheidspromotie Scoor met Communicatie ; Vlaams Instituut voor Gezondheidspromotie en Ziektepreventie, 29 oktober 2009, Mechelen. Bouman, M.P.A. (2009) De uitdaging van campagnes 2.0. Jubileum Symposium Rijksvoorlichtingsdienst, 24 september 2009, Den Haag. Bouman, M.P.A. (2009) Effect van Leefstijlcampagnes; Publiek Debat Leefstijlcampagnes, 22 juni 2009, ZonMw, Den Haag. Bouman, M.P.A. (2009) SOUND: De eerste Entertainment-Education Internetsoap verlegt het speelveld naar de digitale media. Dag van de Soap, 11 Juni 2009, Media Academie Hilversum. Bouman, M.P.A., Brown, W. (2009) Creative Processes for Health Communication: Entertainment- Education Collaboration. 59th Annual Conference of the International Communication Association. May, 23 Chicago, USA. Bouman, M.P.A. (2008) Beyond Storytelling. Dag van de Soap, 12 Juni 2008, Media Academie Hilversum. Bouman, M. P.A. (2007) Soaps meet Content: de sociale impact van soaps. Dag van de Soap, 14 Juni 2007, Media Academie Hilversum. Bouman, M. P.A. (2007) Bourdieu's Fields of Practice theory in Entertainment-Education Television. Paper presented at the 57th Annual Conference of the International Communication Association. May, th San Francisco, USA. Bouman, M. (2007) Entertainment-Education. KIC meeting Maart Johannesburg, Zuid Afrika. 8

9 Bouman, M.P.A. (2006) Science and the power of TV: de entertainment-education strategie. Seminar 24 mei 2006, Vrije Universiteit Amsterdam. Bouman, M. Leren van Soaps; ontwikkelen van een Entertainment-Education referentiekader voor samenwerking bij soap- en dramaseries als instrument voor sociale verandering. Congers Sharing Knowledge. 11 oktober 2006, Vrije Universiteit, Amsterdam. Bouman, M.P.A., Draaisma, E.M. (2006) Health on Television, Panelpresentation Conference Kennis Beter Delen, Veldhoven, March 23, Bouman, M. (2006) Samenwerking Populaire Media; de Entertainment-Education strategie. Veenfabriek 20 september 2006, Leiden. Bouman, M. (2005) Samenwerking Populaire Media; de Entertainment-Education strategie. Social Marketing Congres, 18 oktober 2005, Stichting Social Marketing, Brussel. Bouman, M. (2005) Samenwerking Populaire Media; de Entertainment-Education strategie. Workshop Media & Jongeren. Studiedag Vereniging Alcohol en Drugs (VAD), 17 november 2005, Gent. Bouman, M.P.A., Draaisma, E.M. (2004) Gezondheid in Beeld Etmaal voor Communicatiewetenschap congres Universiteit van Twente november Bouman, M.P.A. Health on Screen the portrayal of sex and relationships in Dutch soap and drameseries 4th International Conference Entertainment-Education for Social Change, Capetown, South Africa, september Bouman, M.P.A. (2004) Masterclass Entertainment-Education Nederlandse Vereniging voor Nieuwe Film- en Televisiemakers, in Ketelhuis Amsterdam, 11 september 2004 Bouman, M. (2004) Entertainment-Education: Drama, Emotie en Theater in de Communicatie als instrument voor sociale verandering. VVO Voorjaarscongres, 11 juni 2004, Middelburg. Bouman, M.P.A., Draaisma E.M., Nijkamp, M. (2004) Entertainment-Education ; Workshop MediaVrouwen Netwerk, Hilversum, May 13th and June 9th Bouman, M. (2004) Een flirt of een LAT relatie tussen Turtles en Peacocks. Media Symposium Prevention in Prime Time. 31 maart 2004, Universiteit Maastricht. Bouman, M.P.A. (2004) De kracht en macht van Entertainment-Education in gezondheidsbevordering en preventie ter ere van de Wilhelmina Rouwenhorst lezing van de NVPG op21 januari, Bouman, M.P.A., Draaisma, E.M., Walter, J. (2004) Themasessie Entertainment-Education. Congres De kracht en macht van gezondheidsbevordering en preventie, Papendal /Arnhem 21 januari 2004 Bouman, M.P. A., Draaisma, E.M (2004) Theme session: Entertainment-Education, Etmaal van de Communicatiewetenschap Conferentie, Bouman, M.P.A. (2003) Health on Screen ; Internationaal Media Literacy seminar, Child and Media Institute van de Universiteit van London. 25 september 2003 Bouman, M.P.A. (2003) Collaboration for Social Change. Design Workshop Rwanda Reconciliation Radio, july 2-3. Kigali Rwanda. Bouman, M.P.A. (2002) Participatory Approaches in Television E ntertainment for Social Change, 23rd Conference on Intercultural Communication, IAMCR July 21-26, Barcelona, Spain. Bouman, M.P.A., Singhal A, Rogers E.M., Rogers-Shefner C. (1999) Entertainment-Education for prosocial change, seminar National Conference on Health Promotion and Prevention. Bouman, M.P.A., van Woerkum, C. (1998) Television Entertainment for Health; Collaboration aspects of the design process, Paper presented at the 48th Annual Conference of the International Communication Association. July 20-24, Jerusalem, Israel. Bouman, M.P.A. (1998) Bucks, Booze and Babes, Paper presented at the ICA Preconference, Haifa University, Israel. 9

10 Bouman, M.P.A. (1997) Health Communication and Television Entertainment; Collaboration Aspects, Paper presented at the 2nd Enter-Educate Conference, in Athens, Ohio, May 7-10, Bouman, M.P.A. (1995) Health Education in Drama Series; Medisch Centrum West: A Dutch Experience, XVth IUHE World Conference Health Promotion & Education, Tokyo, Japan, Bouman, M.P.A. (1993) Working with the Media: A Promising Ménage à Trois, keynote on the 3rd European Conferenc of the IUHE, Health Education & Mass Media, May, Amsterdam, Netherlands. Bouman, M.P.A. (1993) Infotainment: Soapseries on heart health, 3rd European Conferenc of the IUHE, Health Education & Mass Media, May, Amsterdam, Netherlands. Bouman, M.P.A. (1992) Combinatie van Voorlichting en Amusement. Lezing Studiekring Voorlichtingskunde, Utrecht. Bouman, M.P.A. (1991) Soap Series on Health. Workshop International Health Education Conference, Helsinki, Finland. Bouman, M.P.A. (1991) Health Education and the Media. 5th Meeting of European Heart Foundations, Frankfurt, Germany. Bouman, M.P.A. (1991) Heart Health Promotion in Schools. 5th Meeting of European Heart Foundations, Frankfurt, Germany. Bouman, M.P.A. (1990) Wie niet voorlicht, ligt achter Conferentie Gezondheidsbevordering op de werkplek, Zoetermeer. Bouman, M.P.A. (1989) Way of Life Campaign 1st European Conference on Effectiveness of Health Education, Rotterdam. Bouman, M.P.A. (1989) Het vetverhaal in alledaagse taal, Symposium Vetten in en uit de Voeding, Utrecht. Bouman, M.P.A. (1988) Effectiviteit van Massamediale Voorlichting, Paper presented at the conference Effectiviteit van GVO, 29 September 1988, Utrecht: National Center for Health Education and Health Promotion. Bouman, M.P.A. (1988) Voorlichting en Amusement; de Sandwichformule. 9th Wilhelmina Rouwenhorst Lecture. Bouman, M.P.A. (1988) Het onderwijs als doelgroep. Workshop van Nederlands Genootschap voor Public Relations, Wageningen. RESEARCH REPORTS DeRoo, Z, Bouman, M.P.A., Harting, J. (2013) ZonMw rapportage Evaluatieonderzoek Slagkracht in Beeld. Juli, Bouman, MPA; Hollemans, H. (2012) SndBites Formatief Onderzoek. Center for Media & Health, Gouda. Van den Hoek, M.; Brugman, J. Bouman M. (2012) SndBites Social Media Rapport. Center for Media & Health, Gouda. Hollemans, H.; Bouman M.P.A. (2012). Formatief onderzoek UP2U. Center for Media & Health, Gouda. Deuning, M.; Bouman MPA. (2010) Het verschijnsel internetseries Online research: internetserie als platform voor scrossmediale campagnes; Center for Media & Health, Gouda. Van Grijfland, M. Bouman, M.P.A. Van Grinsven, B. (2010) Tips voor Scripts: Een analyse van voorlichtingskundige elementen van verhaallijnen die een gezonde leefstijl representeren in de Nederlandse soap Goede Tijden, Slechte Tijden. Center for Media & Health, Gouda. Meis, J.J.M., Kremers S.P.J., Vieyra, B. Bouman, M.P.A., (2009) Nederland in Beweging!-tv; Gebruikswaarde-onderzoek Centrum Media & Gezondheid en Universiteit Maastricht. 10

11 Jurg, M.E., Bouman, M.P.A. (2009) Procesevaluatie Sound Effects: Een pilotcampagne ter preventie van gehoorschade tijdens het uitgaan. Deelrapport 6: Centrum Media & Gezondheid en GGD- Amsterdam. Bouman, M.P.A., Hollemans, H., Fokkens P.M. (2009) Media Strategie Sound Effects. Deelrapport 5: Centrum Media & Gezondheid, Gouda Bouman, M.P.A., Hollemans, H. (2008) Deelrapport pretest synopsis Sound Soap: Pre-test Script: Een 10-delige internet-soap over liefde, ambitie en decibellen. Deelrapport 4. Centrum Media & Gezondheid, Gouda Van Grinsven, B., Meijer, P., Bouman M.P.A. (2008) Pretest onderzoeksmethodiek: Muziekbeleving en gehoor: Een nulmeting in Utrecht naar de kennis en perceptie van jongeren over maatregelen om het gehoor te beschermen tijdens het uitgaan. Deelrapport 3. Centrum Media & Gezondheid, Gouda Rijs, K, Meeuse J., Jurg, M., Bouman M.P.A.(2007) Formatief onderzoek uitgaanspubliek: Meningen van jongeren over uitgaan en harde muziek: Rapport van 94 chat-interviews onder uitgaande Nederlandse jongeren in de leeftijd van 16 tot 30 jaar. Deelrapport 1. Centrum Media & Gezondheid en GGD-Amsterdam. Bouman, M.P.A., S. Kremers (2007) Nederland in Beweging!-tv; Gebruikswaarde-onderzoek Centrum Media & Gezondheid en Universiteit Maastricht Draaisma E., Bouman, M. (2006) Find Out: Procesevaluatie designers. Bouman E&E Development, Gouda. Draaisma E., Bouman, M. (2005) Inhoudsanalyse Find Out. Bouman E&E Development, Gouda. Draaisma E., Bouman, M. (2005) Pre-test pilot Find Out. Bouman E&E Development, Gouda. Bouman, M. (2005) Gezondheid in Beeld; EE-referentiekader.Bouman E&E Development, Gouda, Eindnotitie. Beuving, M., Bouman, M. (2003) Gezondheid in Beeld: Literatuurstudie. Bouman E&E Development, Gouda, deelrapport 1. Langeweg F., Bouman, M. (2003) Gezondheid in Beeld: Fiske Analyses, Bouman E&E Development, Gouda, deelrapport 2. Bouman, M., Draaisma E., Langeweg F. (2003) Gezondheid in Beeld; het perspectief van de schrijver. Bouman E&E Development, Gouda, deelrapport 3. Nijkamp, M., Dokter, R. Bouman M. (2003) Gezondheid in Beeld: vanuit voorlichtingskundig perspectief. Bouman E&E Development, Gouda, deelrapport 4. Draaisma E., Bouman, M. (2003) Gezondheid in Beeld; jongeren aan het woord. Bouman E&E Development, Gouda, deelrapport 5. Bouman, M.P.A., S. Kremers (2003) Nederland in Beweging!-tv; Gebruikswaarde-onderzoek. Bouman E&E Development, Gouda /Universiteit Maastricht. Bouman, M.P.A., Draaisma E. (2003) Entertainment-Education: een effectieve combinatie van amusement en voorlichting; Gids voor communicatieprofessionals. CD-rom,Bouman E&E Development, Gouda. Bouman, M.P.A, Kok. G. (2001) Tussen wens en werkelijkheid; samenwerkingsonderzoek multimediaproject Gezondheidsplein. Bouman E&E Development, Gouda. 11

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