Which innovations and new business models are possible?

Transcriptie

1 Which innovations and new business models are possible? Input industries Software Provider Farmer Logistic solution providers Food processor Retail / consumer Transport GRIN SMEs Cost price Transport+ Cope with retail Loyalty Food Security Sustainability Food Safety Health Precision Farming/Advice Service ++ Segment Cons. support Prescriptive farming Predictive maintenance Eco-systems of apps Regionally pooled big data analysis for science and advise (and risk mgt.) Paperless chain Store replenishment Category management Measure, pay sustainability Better T&T Collaboration and Data Exchange is needed! Personalized advise by apps Online shops Integrated supply chains Feedback consumer-producer

2 Effects on Chain organisation ICT lowers transaction costs (and more) In social media (Facebook etc.): the world is flat with spiky metropolises In sharing platforms (peer-to-peer like AirBnb, Uber, crowd funding): creates new suppliers (reduce overcapacity) and users. Long tail effects. In chain organisation: centralisation to grab advantages of data aggregation or more markets? Platforms: centralisation via data management 12

3 Chain organisation changes ( Gereffi et al., 2005) Market Modular Relational Captive Hierarchy inputs End product Shops PRICE Farmers Lead company Turnkey supplier Lead company Relational supplier Lead company Complete Integration Low Degree of explicit coordination and power asymmetry High

4 Wat betekent dit in de relatie NL-Azië? 1. De handel gebruikt handelsplatformen en e-commerce (Alibaba etc.) 2. Machines worden voorzien van IoT voor onderhoud, reconfiguratie (Tesla-like) en advies voor gebruik. Kunnen zaden volgen? 3. Er ontstaan platformen min of meer los van fysieke producten en zijn basis voor advies / teeltbegeleiding Agriplace (start up by a Dutch NGO with a sustainability compliance objective; PPS project Farm Digital) FIspace (recently completed EU project ready for commercialisation via a Linux-like Open Source model) Kan NL door 2 en 3 kennisintensievere relatie (met meer toegevoegde waarde) aangaan?

5 Twee voorbeelden van data-platformen

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7 LEI Wageningen UR Benchmark-data PROTOTYPE AGRI-PLACE FMS-management software GOV. open data

8 Fispace: an eco-system of apps as alternative FARMER SCANS PESTICIDES PACKAGE IN THE FIELD APP ASK METEO FOR 24 hour WEATHER FORECAST APP CONNECTS BASF FOR E-INSTRUCTION, data)? CROP AND SOIL SPECIFIC BASF SENDS INSTRUCTION TO SPRAYING MACHINE ON WATER / PESTICIDE RATIO >> Machine adjusts APP CHECKS ADVISE WITH GOV.AGENCY FARMER CAN SHARE DATA WITH GOVERNMENT, SGS-AUDITOR GLOBAL GAP AND PUBLIC CAN I USE MY CURRENT SERVICE? Can we link apps / services in a clever way? Leading to a market for services (apps and CAN I USE MY FMS? Can this market be European (not MS), so DOES IT WORK WITH BAYER / DEERE that development costs of services (apps and data) are shared? DOES IT WORK WITH BRC / ISAcert

9 Towards highly integrated solutions 80 Accelerator companies Apps MyJohnDeere.com Farmers Business Collaboration Services - Based on Open Source Software Data Standards to connect Biz architect bundles apps in a platform Highly Integrated Service Solutions Event-driven Configurable Customizable Service model EPCIS Data (Standardisation) Services Adapt... Modules: Single SignOn Biz Collab. Event Proces. System-Data integration App repository

10 Conclusie: 3 veranderingen in de handel 1. De handel gebruikt handelsplatformen en e-commerce (Alibaba etc.) 2. Machines worden voorzien van IoT voor onderhoud, reconfiguratie (Tesla-like) en advies voor gebruik. Kunnen zaden volgen? 3. Er ontstaan platformen min of meer los van fysieke producten en zijn basis voor advies / teeltbegeleiding NL kan door 2 en 3 kennisintensievere relatie (met meer toegevoegde waarde) aangaan Zijn er gezamenlijke projecten met Aziatische partners mogelijk om dit verder te ontwikkelen?