CONTENT JAN LOVES COWBOYS BELT TR AVEL FASHION THE BIG INTERVIEW PSYCHOLOGY LIVING BEAUTY LIFE STORY

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1 BRAND BOOK 2018

2 TARGET GROUP The JAN woman is highly educated and belongs to a high social class. She is the ultimate multi-tasker with a challenging job. She has a two person household or a family and a dynamic social life with close friends. The JAN woman is a lover, mother, colleague, partner, friend, daughter and above all herself: an energetic woman who grabs life by the horns. JAN is a glossy magazine, but also offers depth and engaging stories. JAN covers subjects that touch the reader and that are close to her and her life. JAN offers content, perspective and inspiration. She reads JAN because she sees so much of her life in JAN. She is experiencing the busiest time of her life and fully enjoys her work, husband, kids and friends. She loves fashion and physical appearance is important to her. She is very interested in the latest living trends, makes faraway trips and enjoys city trips.

3 CONTENT JAN LOVES COWBOYS BELT FASHION The fashion radiates international allure, but is also accessible and wearable. From Chanel to H&M. THE BIG INTERVIEW Sensational, personal portraits of famous Dutch men and women with cinematic images on at least twelve pages. BEAUTY Practical advice for recognisable beauty issues. LIFE STORY Engaging stories of inspiring women that fall into the target group. TR AVEL Enchanting locations all over the world that inspire the JAN woman; places she would actually like to visit. PSYCHOLOGY Theme stories about work, personal growth, raising children and relationships. LIVING Taking a look in the houses of stylish JAN women, the newest living trends and best tips.

4 VAK ANTIE JAN It gets better every year: the VakantieJan, a holiday issue 200-pages thick with everything for and about the summer holidays. Full of beauty, fashion and lifestyle: where will you go (both in the Netherlands and abroad), what do you wear, what products do you use? A summer issue with humour, stories about love and sex and wonderful images. The VakantieJAN is in stores from June 28th to the end of August and appears in addition to the regular issues. CIRCULATION copies

5 JAN LIVING JAN Living is a special filled with great addresses, tips, inspiration and recommendations in the field of living, travel, culinary and lifestyle. A wonderful feelgood issue to save. JAN Living appears twice a year (March 22nd and September 20th) and is in stores for two months. CIRCULATION copies

6 JANTJE JANtje is a special for mothers with kids between the ages of zero and twelve. This special edition is filled with beautiful photo reportage s that star the little ones. Additionally, there s attention to holidays for children and parents, raising children, fashion, recognisable stories, columns and desirable shopping pages. JANtje is in stores from April for 8 weeks and appears in addition to the regular issues. CIRCULATION copies

7 JAN AGENDA The JAN Agenda has a handy week planner filled with beautiful photography. The JAN Agenda is in stores from the end of August until the beginning of January.

8 happy HAPPY ISSUE JAN s November issue is the Happy Issue. The Happy Issue is an extra thick issue with articles, offers and promotions that make women truly happy. With a Happy section filled with win promotions in the field of fashion, beauty, travel and food. Think of 25 shopping vouchers worth 100, tickets to a lovely destination, but also the most luxury beauty packages. JAN s Happy Issue is a section in the regular November issue that appears once a year and is also communicated via JAN s online and social media channels in addition to the print edition.

9 promotie 126 JANMVan die hebbedingen Natuurlijk, we zijn al zo verwend, maar kíjk nou toch naar dit setje, deze sieraden en andere mooie en/of handige musthaves. Er is altijd nog wat te wensen over voor jezelf en voor een ander! M U S T H A V E S Lekker luxe Nuxe staat voor natuurlijke cosmetica met een touch of glamour. De Huile Prodigieuse OR, de nummer één dry oil uit Frankrijk, voor gezicht, lichaam en haar, geeft een subtiele gouden glans om je feestelijke look compleet te maken. Ben je ook zo dol op de geur van de olie? Ontdek dan ook Crème Prodigieuse, die hydrateert en zorgt voor 1een frisse uitstraling. 48, onder meer bij iciparisxl.nl Double action Een revolutie op het gebied van anti-aging verzorgingsproducten: Sisleÿa L Intégral Anti-Âge. Werkt tegen de tekenen van genetische huidveroudering, en tegen alle tekenen van door de buitenlucht (zon, vervuiling) en door gedrag (roken) veroorzaakte huidveroudering.dubbelsterke formule dus! 50 ml 324 promotie 2 Aiaiai! Verleid of laat je verleiden in dit setje van Chantelle, met de perfecte mix van sexyness en stijl én een goede pasvorm. Balconette beha 84,99 short 49,99 bij Livera, livera.nl Solar Margarita Nieuwe aanwinst in de Solarfamilie van Bron: de Solar Margarita, met een betoverende kern van toermalijn waar twee ringen van champagne-diamant omheen dansen. Inspiratie was de cocktail Margarita on the rocks met een mooie suikerrand. Kijk ook voor de andere Bron-families (Catch, Stardust, Confetti en de Staxmax-ringen) op bronjewelry.com. Vanaf Sneaky 5 Stylish en on the go? Maak je luxe-sporty look helemaal af met de ECCO Soft 8. Clean cut en stijlvol cool en met klittenband! 134,99 3 JAN 127 MUST HAVES Specially for the holidays, it s possible to highlight your product in the special Musthaves section. This could be an all-time favourite or a new icon that everyone simply has to have. The musthaves are printed on a 1/1 page per 5 with picture and text. The Musthaves section appears once a year in the regular edition of JAN 1-2.

10 JAN ONLINE JAN doesn t only grow in print, but also online. The website is still growing in terms of visitors and page views every month. In addition to the JAN website, the JAN Newsletter and social media channels are also a great place to come into contact with the highly-educated and well-to-do JAN woman.

11 JAN ONLINE SHOPPING WEEKEND In the spring and fall, the regular JAN includes an extra item: the JAN Shopping Weekend. Generate more traffic, turnover and visibility with JAN readers by participating in the JAN Shopping Weekend where JAN readers will receive a 20% discount in the best webshops. The JAN Shopping Weekend is organised twice a year in April and October, is announced in the regular editions of JAN 5 and JAN 10 and extensively advertised online.

12 JAN NETWORK EVENT The JAN Network Event has a different theme each year. In 2016, this was Bring the best out of yourself and in 2017 dare to change. By means of a theme, JAN organises an inspirational day for hundreds of JAN women once a year. There are various workshops aimed at self-development and there s room to shop at the participating brands. The JAN Network Event is organised once a year in November.

13 RATES 2018 JAN 1/1 page /1 page /3 shopping page JAN Specials (JANtje, JAN Living & VakantieJAN) 1/1 page /1 page JAN Happy Issue Participation fee: Participation fee is including 1/1 page produced and formatted by JAN. JAN Musthaves Participation fee: JAN Online Branded content package The branded content package consists of: 1 advertorial, 1 item in the JAN newsletter, 1 Facebook post and 1 Twitter post. JAN Shopping Weekend Participation fee: Participation fee is including 1/2 page produced and formatted by JAN. Do you have questions or would you like to discuss the possibilities? Please feel free to contact us. Anoek van Ree Salesmanager (anoek.van.ree@hearst.nl) Suzy de Groot Jr. brandmanager (suzy.de.groot@hearst.nl)

14 THANK YOU FOR YOUR TIME