2-5 SEPTEMBER 2018 NEC BIRMINGHAM VOLUME OPENS 1 SEPT

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1 2-5 SEPTEMBER 2018 NEC BIRMINGHAM VOLUME OPENS 1 SEPT D U T C H H O U S E

2 CELEBRATE DUTCH DESIGN Autumn Fair is proud to celebrate and introduce Dutch design to the UK market. This new sector aims to showcase the Dutch culture and lifestyle by inviting Dutch companies to create an exclusive, highly curated shop within a shop. Autumn Fair will bring a whole new experience to buyers, celebrating Dutch design. By embracing and highlighting the unique craftsmanship and contemporary product created in the Netherlands, Autumn Fair aims to welcome the Dutch world of interiors to the UK market; creating unique export opportunities for brands from the Netherlands. 02

ABOUT AUTUMN FAIR Autumn Fair features more than 1,300 exhibitors across 12 edited show sectors bringing exciting, new and diverse products to over 24,000 visitors at the NEC in Birmingham.

have just the right spot for you to showcase your offering at the season s number one trade show for gifts and home products.

3 ABOUT AUTUMN FAIR Autumn Fair features more than 1,300 exhibitors across 12 edited show sectors bringing exciting, new and diverse products to over 24,000 visitors at the NEC in Birmingham. The UK retail market is a prosperous industry with a total value of 358 billion Whether you have a new or established brand, make your own products, license a brand or specialise in wholesale, we have just the right spot for you to showcase your offering at the season s number one trade show for gifts and home products. Our visitors include: D U T C H H O U S E Some of our visiting retailers: Department store buyers Independent retailers WGSN GLOBAL TREND FORECASTER Online retailers World leading global trend A wider range of textures, This trend will be brought to life forecaster, WGSN, reported in the patterns, colours and decorative at Autumn Fair s new sector - Multi store retailers A/W 17/18 INfusion Lifestyle & Interiors forecast: accents are being used within public spaces to create a more The Dutch House. welcoming, at home feel. Interior designers Home is seen not just as a place, but as a feeling. AUTUMN FAIR FLOORPLAN Dutch House Location 04

4 Autumn Fair is a great show for us where we can showcase our new products and meet with clients, both new and existing. As a Dutch company, it is an essential platform for us to secure presence in the UK market, which we find has a loyal customer base and it s great to see buyers returning to visit us on our stand. Home and Lighting Exhibitor LIGHT AND LIVING THE CONCEPT The Dutch House will be an immersive space where your Dutch products are brought to life to awaken the senses and emotions of visiting retailers. Offering a different feeling to the rest of the show, the buyer experience will be designed to be a direct representation of the gezellig lifestyle that takes place in Holland. The Dutch House will be an overall experience which is founded on storytelling and interaction. Through the use of sensory and haptic stimuli, the Dutch House will be a space where retailers have time to explore their surroundings and take in the atmosphere at their own pace. WHY? Autumn Fair has built a strong reputation for bringing UK retailers products that differentiate their stores from the high street. The Dutch House will offer brands from the Netherlands a profitable platform to access the UK retail market, worth 358 billion, by providing a customised experience that engages buyers in Dutch living. 06

5 DUTCH EXPERIENCE The Dutch House will be designed to create a dynamic threshold from the rest of the show. The circulation will be a choreographed narrative to take the buyer on a journey to experience all the different realms of Dutch lifestyle living. Explore the outdoor living trend in the Dutch House Indoor Garden and Lounge: a space that encourages relaxation. Features include: Mood Rooms Indoor Garden Dutch Lounge

6 MEET ALICE Als Nederlandse brand ambassadrice pioneer ik Onze All in One Season design school is een Home & Gift woonbeurs. Dit geeft ons de perfecte al ruim twintig jaar op de gerenomeerd bedrijf binnen gelegenheid om samen iets Engelse markt via mijn de bloemen branche, waar heel speciaals neer te zetten, eigen bloem & interieur cursisten vanuit de hele precies datgene waarin bedrijf VDLD met als doel UK op af komen. Tevens wij Dutchies zo verschillen het promoten van Dutch wordt onze medewerking maar ook zo sterk in zijn. produkten binnen de UK. regelmatig gevraagd voor Ik ben ervan overtuigd dat Dit heeft voor VDLD geleid professionele foto shoots de tijd daar is om Dutch tot het verkrijgen van grote waarna ons bloemwerk design en cultuur een plek Alice Calcasola - van der List Dutch House Curator Autumn Fair opdrachten voor het stylen/ inrichten van restaurants & pubs van Diageo en recentelijk het creeren van een groen installatie voor het hoogste, iconisch gebouw gepubliceerd wordt in de Engelse tijdschriften. Daarom ben ik zeer vereerd om uitgenodigd te worden om de curator te worden voor het Dutch House project te geven binnen de Engelse samenleving en deze samenwerking te vieren. Hierin moet Nederland anticiperen. Wat nodig is is een stukje educatie, innovatie van London The Shard. op Autumn Fair 2018, UK s en Dutch courage. grootste 10

7 Contact the team to secure your space: ALICE CALCASOLA - VAN DER LIST Curator T: +44 (0) E: dutchhouse@vanderlistdesign.com GARETH WATKINS Head of Sales T: +44 (0) E: gareth.watkins@autumnfair.com 2-5 SEPTEMBER 2018 NEC BIRMINGHAM VOLUME OPENS 1 SEPT

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