PRODUCT & PACK Hair 1-7-2014 KPI: ON-SHELF AVAILABILITY + ETIQUETTE 1. Andrelon Conditioner Oil&Care - 8711700748094 2. Andrelon Conditioner Glans 300ml - 8712561157650 3. Andrelon Conditioner Perfecte Krul 300ml - 8712561157629 4. Andrelon Conditioner Glans & Care 300ml - 8718114396750 5. Andrelon Crème Perfecte Krul 200ml - 8711600564947 6. Andrelon Droogshampoo Verrassend Volume - 8711700668736 7. Andrelon Perfecte Krul Mousse 200ml - 8711600604544 8. Andrelon Shampoo 2-in-1 300ml - 8718114412160 9. Andrelon Shampoo Anti-roos 300ml - 8718114412313 10. Andrelon Shampoo Care & Repair 300ml - 8712566971879 11. Andrelon Shampoo For Men Iedere dag 300ml - 8711700777100 12. Andrelon Shampoo Glans 300ml - 8718114412108 13. Andrelon Shampoo Glans&Care 300ml - 8718114388861 14. Andrelon Shampoo Iedere dag 300ml - 8718114412429 15. Andrelon Shampoo Levendige Kleur 300ml - 8717644933688 16. Andrelon Shampoo Perfecte Krul 300ml - 8711600564619 TARGET: For lists with 1-10 SKUs, 100% SKUs must be present to be compliant For lists with 11-20 SKUs, 95% SKUs must be present to be compliant, i.e. max of 1 missing SKU For lists with 21+ SKUs, 90% SKUs must be present to be compliant 17. Andrelon Shampoo Verrassend Volume 300ml - 8711600569706 18. Andrelon Shampoo Zomerblond 300ml - 8718114411682 19. Andrelon Verrassend Volume Mousse 200ml - 8711600604339 20. Andrelon Shampoo Oil & Care - 8711700738552 KPI: NEW PRODUCT DISTRIBUTION AFTER 4 WEEKS 1. - - Andrelon Keratine Shampoo - 1-4-2014-8712561406000 2. - - Andrelon Keratine Conditioner - 1-4-2014-8712561406086 3. - - Dove AHS Oxygen Shampoo - 10-6-2014-8712561495295 TARGET: All NPDs on shelf available PRICE KPI: STRATEGIC PRICE COMPLIANCE PROMOTION KPI: PROMO COMPLIANCE OR SHARE OF FOLDER 1. Week 27/28/29 Andrelon available in store between 1-7-2014 and 18-7-2014 2. Week 30/31 Andrelon/Toni&Guy available in store between 21-7-2014 and 31-7-2014 TARGET: Available in-store
PLACE KPI: SHARE OF SHELF (SOS) Hair 1-7-2014 1. 18,1 SOS% of All Shampoo's Conditioners rinse off Conditioners leave in Conditioner spray's Serums Moddeling: gels, waxes, putties, creams Hair mouses Hair sprays TARGET: Achieve SOS KPI: PRIMARY SHELF PLACEMENT 1. Shamp&Cond: Dove merkblok aanwezig? 2. Shamp&Conditioners: Andrelon merkblok op 1 van de 3 bovenste shampoo en conditioners planken (exclusief mannenmeter) 3. Shampoo&Conditioners: platformen bij elkaar (bv Andrélon Iedere Dag Shampoo EN conditioner naast elkaar) 4. Styling: Andrelon mousses en spray s in blokvorm bij elkaar gepresenteerd TARGET: Achieve at least 3 of 4 guidelines KPI: SECONDARY SHELF PLACEMENT TARGET: Achieve presence in correct location PROPOSITION KPI: CALL TO ACTION
PRODUCT & PACK Deo 1-7-2014 KPI: ON-SHELF AVAILABILITY + ETIQUETTE 1. Axe Apollo Bodyspray - 8712561218108 2. AXE ANTI-TRANSPIRANT - DRY DARK TEMPTATION 150ML SPRAY - 8717644256183 3. AXE BODYSPRAY - ANARCHY 150ML - 8712561249393 4. AXE BODYSPRAY AFRICA150ML - 8712561249119 5. AXE BODYSPRAY DARK TEMPTATION 150ML - 8717644256152 6. AXE BODYSPRAY EXCITE 150ML - 8712561249553 7. Axe 2012 Final Edition Bodypspray 150ml spray - 8712561248884 8. DOVE FEMALE - GO FRESH - FRESH TOUCH CUCUMBER 150ML SPRAY - 5000228023411 TARGET: For lists with 1-10 SKUs, 100% SKUs must be present to be compliant For lists with 11-20 SKUs, 95% SKUs must be present to be compliant, i.e. max of 1 missing SKU For lists with 21+ SKUs, 90% SKUs must be present to be compliant 17. REXONA FEMALE - MAXIMUM PROTECTION CLEAN FRESH SCENT 45MLCREME STICK - 8718114202372 18. REXONA FOR MEN - COBALT 150ML SPRAY - 8717644987223 19. REXONA FOR MEN - QUANTUM 150ML SPRAY - 8717644987384 20. Rexona W Max Pro Confidence 45ml - 8711600504141 9. DOVE FEMALE - INVISIBLE_DRY 150ML SPRAY - 8717163994252 10. DOVE FEMALE - ORIGINAL 150ML SPRAY - 8000630040843 11. DOVE FEMALE - SILK DRY 150ML SPRAY - 8717163965016 12. DOVE FEMALE BEAUTY FINISH 150ML SPRAY - 8711600322080 13. DOVE MEN - CLEAN COMFORT 150ML SPRAY - 8717644579107 14. Dove W Go Fresh Pomegranate 150ml - 8711600786226 KPI: NEW PRODUCT DISTRIBUTION AFTER 4 WEEKS 1. - - Axe Bodyspray Peace 150ml - 15-11-2013-8712561194594 2. - - Axe Anti-transpirant Peace 150ml - 15-11-2013-8712561195218 3. - - Axe Bodyspray Mature 150ml - 15-11-2013-8712561249713 15. NEUTRAL ROLLER 50ML - 8710522023471 16. REXONA FEMALE - COTTON DRY 150ML SPRAY - 8711600285279 TARGET: All NPDs on shelf available PRICE KPI: STRATEGIC PRICE COMPLIANCE PROMOTION KPI: PROMO COMPLIANCE OR SHARE OF FOLDER 1. Week 27 Axe/Rexona available in store between 1-7-2014 and 4-7-2014 2. Week 30/31 Rexona available in store between 21-7-2014 and 31-7-2014 TARGET: Available in-store
PLACE KPI: SHARE OF SHELF (SOS) Deo 1-7-2014 1. 40 SOS% of All male, female and unisex deodorants TARGET: Achieve SOS KPI: PRIMARY SHELF PLACEMENT 1. Staan binnen Axe sprays, de antitranspiranten (zilvere bussen) gescheiden van de bodysprays (zwarte bussen) ex 2012 final edition 2. Staan de specialties bij elkaar op het schap (Maximum Protection, Deoleen, Therme en Odorex dry) 3. Staan, binnen vrouwensprays, de verzorgende merken Dove-Nivea naast of onder elkaar? 4. Worden binnen mannen- en vrouwensprays Axe, Dove en Rexona sprays in blokvorm aangeboden. TARGET: Achieve at least 3 of 4 guidelines KPI: SECONDARY SHELF PLACEMENT TARGET: Achieve presence in correct location PROPOSITION KPI: CALL TO ACTION
PRODUCT & PACK Shower 1-7-2014 KPI: ON-SHELF AVAILABILITY + ETIQUETTE 1. Axe Deep Space Shower Gel 250-8712561018234 2. Dove Purely Pampering Kokosmelk 500ml - 8711600793651 3. Axe Shower Gel Anarchy Man 250 ml - 8712561017749 4. Axe Shower Gel Apollo 250 ml - 8712561018142 5. Axe Shower Gel Dark Temptation 250 ml - 8712561017787 TARGET: For lists with 1-10 SKUs, 100% SKUs must be present to be compliant For lists with 11-20 SKUs, 95% SKUs must be present to be compliant, i.e. max of 1 missing SKU For lists with 21+ SKUs, 90% SKUs must be present to be compliant 17. Neutral Douchegel 250 ml - 5740500004881 18. Neutral Zeeptablet 2 x 100 g - 8710522023310 19. Dove Bad Crème Beauty Bath 750 ml - 8717163429884 6. Badedas Classic 300ml - 8710402086947 7. Badedas Man Zeemineralen 250 ml - 8711700572767 8. Dove Cream Bar 4 x 100 g - 8000700000050 9. Dove Douche Crème Cream Oil 250 ml - 8711600363618 10. Dove Douche Crème Cream Oil 500 ml - 8711600363496 11. Dove Douche Crème Deeply Nourishing 250 ml - 8711600351479 12. Dove Douche Crème Deeply Nourishing 500 ml - 8711600352933 13. Dove Douche Crème Purely Pampering Sheabutter 500 ml - 8711600793453 14. Dove Douche Crème Silk Glow 250 ml - 8711600363540 15. Dove Douche Crème Silk Glow 500 ml - 8711600363571 16. Dove Men + Care Shower Gel Clean Comfort 250 ml - 8717644627624 KPI: NEW PRODUCT DISTRIBUTION AFTER 4 WEEKS 1. - - Axe Peace Shower gel 250ml - 1-11-2013-8712561190435 2. - - Dove Pistache&meiklokjes 250ml - 1-12-2013-8712561230414 3. - - Dove Caring Protection 250ml - 1-4-2014-8712561371698 TARGET: All NPDs on shelf available PRICE KPI: STRATEGIC PRICE COMPLIANCE PROMOTION KPI: PROMO COMPLIANCE OR SHARE OF FOLDER 1. Week 27 Badedas available in store between 1-7-2014 and 4-7-2014 2. Week 30/31 Badedas available in store between 21-7-2014 and 31-7-2014 TARGET: Available in-store
PLACE KPI: SHARE OF SHELF (SOS) 1. 24,2 SOS% of Skin Cleansing Shower 1-7-2014 TARGET: Achieve SOS KPI: PRIMARY SHELF PLACEMENT 1. Staat het merk Dove in de bovenste helft van het doucheschap/segment gepresenteerd? 2. Binnen douche segment: Unilever merken opgedeeld (Dove, Badedas) 3. Duidelijke segmentatie tussen Unilever Douche en Bad producten? 4. Staan binnen het segment douche de mannen douche producten gescheiden van de vrouwen douche producten? TARGET: Achieve at least 3 of 4 guidelines KPI: SECONDARY SHELF PLACEMENT TARGET: Achieve presence in correct location PROPOSITION KPI: CALL TO ACTION
PRODUCT & PACK Oral Care 1-7-2014 KPI: ON-SHELF AVAILABILITY + ETIQUETTE 1. Prodent glazuurbeschermer 5-12jr 75ml tandpasta - 8711600729292 2. Zendium original Mondwater 500ml - 8711700595131 3. Prodent white system 75ml tandpasta - 8712561046312 4. PRODENT A.TANDST. 75ML TANDPASTA - 8712561022972 5. PRODENT ARCTIC&FRESHWHITENER 75ML TANDPASTA - 8712561023771 6. PRODENT COOLMINT 75ML TANDPASTA - 8712561023078 7. PRODENT FRESHGEL 75ML TANDPASTA - 8712561024327 8. PRODENT KIDS SPONGEBOB / MEGAMINDY 75ML TANDPASTA - 8711600728837 9. PRODENT KIDS TELETUBBIE /BOBO 75ML TANDPASTA - 8711600729346 10. PRODENT MENT.POWER 75ML TANDPASTA - 8712561024709 11. PRODENT SOFTMINT 75ML TANDPASTA - 8712561024808 TARGET: For lists with 1-10 SKUs, 100% SKUs must be present to be compliant For lists with 11-20 SKUs, 95% SKUs must be present to be compliant, i.e. max of 1 missing SKU For lists with 21+ SKUs, 90% SKUs must be present to be compliant 15. ZENDIUM FRESH_WH. 75ML TANDPASTA - 8711600722231 16. ZENDIUM GLAZUUR PROTECT JR. 75ML TANDPASTA - 8711600726703 17. Zendium Fresh mint 75ml tandpasta - 8711600729391 18. Zendium nijntje 75ml tandpasta - 8711600721173 19. Zendium sensitive plus 75 ml tandpasta - 8711600729568 KPI: NEW PRODUCT DISTRIBUTION AFTER 4 WEEKS 1. - - Prodent white now gold 75ml tandpasta - 16-9-2013-8712561152846 12. PRODENT WHITE NOW 75ML TANDPASTA - 8711600920354 13. Prodent Bobo/ Teletubbies Tandenborstel - 871170061623 14. ZENDIUM CLASSIC 75ML TANDPASTA - 8711600722910 TARGET: All NPDs on shelf available PRICE KPI: STRATEGIC PRICE COMPLIANCE PROMOTION KPI: PROMO COMPLIANCE OR SHARE OF FOLDER 1. Week 28/29 Prodent/Zendium available in store between 7-7-2014 and 18-7-2014 TARGET: Available in-store
PLACE KPI: SHARE OF SHELF (SOS) Oral Care 1-7-2014 1. 16,3 SOS% of tandpasta, tandenborstel, mondwater TARGET: Achieve SOS KPI: PRIMARY SHELF PLACEMENT 1. Staat Prodent bovenin of midenin het schap? (alle planken zijn mogelijk behalve de bodembak muv voordeeltubes 125ml 2. Staat Zendium bovenin of midenin het schap? (alle planken zijn mogelijk behalve de bodembak muv voordeeltubes 125ml 3. Unilever merken bij elkaar gepresenteerd? (1 blok Prodent, 1 blok Zendium. Uitzondering: Kids en multipack en 125ml) 4. Worden kinder Tandpasta's als apart segment gepresenteerd? TARGET: Achieve at least 3 of 4 guidelines KPI: SECONDARY SHELF PLACEMENT TARGET: Achieve presence in correct location PROPOSITION KPI: CALL TO ACTION