Behavioural Insights Applied to Policy Ontsluiten van gedragskennis, een Europees verhaal

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1 Behavioural Insights Applied to Policy Ontsluiten van gedragskennis, een Europees verhaal François J. Dessart, PhD Infosessie gedragsinzichtingen Vlaamse Overheid, Brussel 27 september 2016

2 Behavioural Insights Applied to Policy INHOUD 1. Objectieven 2. Academische en beleidscontext 3. Taxonomie van gedragsbeleid 4. Voorbeelden van gedragsbeleid 5. Ontwikkeling van ad-hoc instellingen 6. Voor de toekomst

3 Objectives To gives account of the use of behavioural insights in policy: Policy initiatives Institutional developments Methodology: Survey Desk research Not just a report

4 Objectives Geographical scope: EU + EFTA

5 Objectives Behavioural insights? Behavioural economics Other behavioural sciences Behavioural insights Nudges Psychology

6 Objectives Example of behavioural insights for policy Promoting energy-efficient appliances with understandable energy labels

7 Behavioural Insights Applied to Policy INHOUD 1. Objectieven 2. Academische en beleidscontext 3. Taxonomie van gedragsbeleid 4. Voorbeelden van gedragsbeleid 5. Ontwikkeling van ad-hoc instellingen 6. Voor de toekomst

8 Academic and institutional context Proposal to ban prechecked boxes in online contracts 2010 Review of the PRIPS legislation (Packaged Retail Investments Services) 2012 European Consumer Agenda: "Consumer laws should take account of insights from behavioural sciences" 2014 Recommendations on online gambling Revision of the Tobacco Products Directive 2015 New energy labels on appliances

9 Academic and institutional context EU policy context observed evidence versus ungrounded assumptions

10 Behavioural Insights Applied to Policy INHOUD 1. Objectieven 2. Academische en beleidscontext 3. Taxonomie van gedragsbeleid 4. Voorbeelden van gedragsbeleid 5. Ontwikkeling van ad-hoc instellingen 6. Voor de toekomst

11 Taxonomy of behavioural policies Behaviourally-tested policies Behaviourally-informed policies Behaviourally-aligned policies

12 Behavioural Insights Applied to Policy INHOUD 1. Objectieven 2. Academische en beleidscontext 3. Taxonomie van gedragsbeleid 4. Voorbeelden van gedragsbeleid 5. Ontwikkeling van ad-hoc instellingen 6. Voor de toekomst

13 A behavioural approach to sustainability policies Regulation is not the problem. The key issues are implementation and enforcement. Attitude-behaviour gap (Bray et al., 2011) Possible causes: - inertia - effort, cost, complexity - present bias - low social visibility - limited willpower - low knowledge

14 Energy consumption Reducing energy consumption with comparable home energy use reports (Encerticus, 2014) Documented effect in Minnesota: -2%

15 Waste sorting Decreasing total waste production through door to door separate waste collection Evolution of total waste production ( ): Cities with door to door separate waste collection: -11.9% Rest of Catalonia: +20.6% (Alvarez Prado et al., 2010)

16 Road safety Reducing motoring offences by leveraging loss aversion Irish Road Safety Authority, 2015) (Road Safety GB, 2015)

17 Behavioural Insights Applied to Policy INHOUD 1. Objectieven 2. Academische en beleidscontext 3. Taxonomie van gedragsbeleid 4. Voorbeelden van gedragsbeleid 5. Ontwikkeling van ad-hoc instellingen 6. Voor de toekomst

18 Institutional developments A number of institutional models exist. Criteria to classify them: Political structure Resources Expertise Coverage Integration Structure

19 Institutional developments High Good Sufficient Low

20 Behavioural Insights Applied to Policy INHOUD 1. Objectieven 2. Academische en beleidscontext 3. Taxonomie van gedragsbeleid 4. Voorbeelden van gedragsbeleid 5. Ontwikkeling van ad-hoc instellingen 6. Voor de toekomst

21 Looking ahead Knowledge sharing More systematic and explicit use of BIs Cross-country experiments Systematic ex-ante impact assessment Keep us informed of behavioural policy initiatives:

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