Tackle the Grand Societal Challenges, Advanced course Fontys ACI Prototype the future with sustainable value.

Transcriptie

1 Tackle the Grand Societal Challenges, Advanced course Fontys ACI Prototype the future with sustainable value.

2 Tackling wicked problems is all about imagination

3 Who we International Lifestyle Studies are International Event, Music & Entertainment Studies CO International Event, Music & Entertainment Studies CE Digital Business Concepts

4 FONTYS > KORT INFO Trend research// Concepting To improve the Quality of life of people

5 Linda Hofman Lecturer Food & Sustainable Futures, Member of research chair Futures Research & Trend Watching Christianne Heselmans Lecturer Sustainable Futures & Innovation design Member of research chair Futures Research & Trend Watching

6 The course Tackle the Grand Societal Challenges by prototyping the future with Sustainable Value Duration: 5 weeks a 4 hrs a week Level: 4

7 Tackle the Grand Societal Challenges 1.Introduction 2.Method. 3.Results 4.Discussion & recommendation

8 Goal To learn the students about the method prototyping the future with sustainable value To give students more insights in the Grand Societal Challenges To give the students insights in big societal transitions Give students more Future Consciousness

9 Introduction

10 Grand Societal Challenges Health, Demografic change and Well Being Food security, sustainable agriculture Bio-economy, secure, clean and efficient energy Smart, green and integrated transport Climate action, resource efficiency and raw materials Inclusive, innovative and Secure societies

11 ?

12 STATEMENT We are young and creative: we will give the established government on a new /innovative /scientific way the insights to challenge the societal problems formulated in the GSC

13 Probable future: future related to the past and the current now www past current future Source: Bol, E. Teach the Future We teach the future as we do the past.

14 Probable future: future related to the past and the current Plausible future: future related to the new developments now 3D printer 3D apple laboratory hamburger meat Source: Bol, E. Teach the Future We teach the future as we do the past.

15 Plausible future: future related to the new developments Probable future: future related to the past and the current Possible future: future determent by new combinations & ideas now sniff our food no food, our body grows because of nanotechnology Source: Bol, E. Teach the Future We teach the future as we do the past.

16 possible future plausible future probable future Source: Bol, E. Teach the Future We teach the future as we do the past.

17 If there are different futures possible, isn t it then possible that we can create our own!? Source: Bol, E. Teach the Future We teach the future as we do the past.

18 Preferable future: future we would like to live in preferable future possible future plausible future probable future Source: Bol, E. Teach the Future We teach the future as we do the past.

19 The Method

20 Prototyping the future with Sustainable Value Step 1? Immerse yourself in the GSC inclusion and choose a subtopic from where your interest and interface is. Read at least 3 articles from different angles in where your problem is situated

21

22 Prototyping the future with Sustainable Value Step 2 Society Ecosystem organisation customer Define the different stakeholders in the context of your problem. Plot the stakeholders into the Value framework

23

24

25 Prototyping the future with Sustainable Value Step 3 Status quo Define the signals of change. What are the inhibiting factors and what are the stimulating factors

26

27 Prototyping the future with Sustainable Value Step preferable Status quo 2050 Imagine of the future NORM! Define the preferable future based on signals for change. Choose the stimulating signals. Tell it in a visualizing story with a norm where you will be at 2050

28

29 Prototyping the future with Sustainable Value Step Imagine of the future NORM! transitionpath 2015 Define the different transitionpath which are important (in the now) to reach your preferable future

30 Prototyping the future with Sustainable Value Step 7 Transitionpath Imagine of the future Transition path NORM! NORM! NORM! NORM! Choose your transitionpath. Define the norms backwards till 2015 Be aware of the different stakeholders (step 2)

31

32 Prototyping the future with Sustainable Value Step Imagine of the future ideas NORM! Go back to the now and design new concepts which will help to the first step to your preferable future

33

34 Prototyping the future with Sustainable Value Step 9 Publisher Insurance Company Dietary Services Money & Credits Goods & Services Information Intangible Value Local Organic Farmer Education Webservices Family with young kids Healthy eating service Government Local Supermarket Local Restaurant Famous Chef Recipe service Organic Food Manufacturer Visualize your prototype in the value flow model

35 Voorbeelden

36 Prototyping the future with Sustainable Value Step 10 Check and enrich your solution

37

38 Visualisering ahv film(pje)

39 Hoe gefaciliteerd

40 Tops van studenten Ik heb het idee dat ik aan een project heb gewerkt waar ik echt iets van geleerd heb en vaker kan toepassen Ik ben er wel door geïnspireerd geraakt omdat aan veel van de challenges, zo niet allemaal, veel te weinig aandacht wordt besteed. Soms ook helemaal niet, terwijl het wel zaken zijn die hun aandacht verdienen omdat mensen zich erdoor gediscrimineerd kunnen voelen en zich buiten de samenleving voelen staan. Omdat het me aanknopingspunten en zelfvertrouwen heeft gegeven dat je als ILS'er daadwerkelijk invloed hebt om een betere wereld te creëren Actieve begeleiding en meedenken over je opdracht Ik krijg de kans om na te denken over problemen in de toekomst ` Wel geinspireerd doordat ik merkte dat je dus meer in je bereik hebt dan je denkt. Het is motiverend om een doel voor ogen te hebben en daar naar toe te werken, in plaats van een pad creëren naar een doel dat er nog niet is.

41 Tips van studenten Misschien minder onderwerpen, ik had soms het idee dat ik de hele wereld en al zijn problemen moest oplossen, meteen vanaf begin afbakenen op 1 onderwerp had geholpen Het nadeel van Canvas is dat je alles moet doorlopen voordat je verder kan In het begin niet helemaal duidelijk hoe het eindproduct eruit kwam te zien, dit werd in les 4 wel duidelijk. misschien iets meer ingaan op de 'sustainability'. Hoe kun je er voor zorgen dat je concept ook echt duurzaam is zodra het gerealiseerd wordt.

42 Reflection 1. To learn the students about the method prototyping the future with sustainable value Their role in influencing the future Controllable by structured steps Lack of time (real deepening insights) 2. To give students more insights in the Grand Societal Challenges System thinking Need of losing boundaries in imagination : 35 year in the future is far away Need more inspirational examples 3. To give the students insights in big societal transitions Some insights in change processes: stakeholders, storytelling Lack of time 4. Give students more Future Consciousness Students know what their role can be in making a preferable future

43 Discussion 1. Is het belangrijk future consciousness bij studenten (en docenten) bij te brengen om te komen tot een duurzame wereld? 2. Reactie op methode prototyping for a sustainable future with value

44 Questions?