Taste experience for Animo

Transcriptie

1 1 BELIEVING that strong business is the result of meaningful and smart solutions. FOR PEOPLE businesses and their environment. For tomorrow s challenges. Petra Buijs Innovation Director +31 (0) FEEDING our passion with tomorrow s trends, market insights, new technology and your business needs. CREATING new sustainable options with cross over innovation, experts, end users, methods and tools. SEARCHING for that one solution that will make the difference. REALISING valuable business together with our customers; WITH YOU! 2 Warm welcome for Heras Taste experience for Animo OptiBean 3 4

2 Shelf presence for Histor Smart hygiene touch free for MISCEA Histor Paintcan Ready Mix 5 the revolution of hand hygiene 6 Classics 7 8

3 9 Doel Wat is een businessmodel? Inventarisatie Belang van nieuwe businessmodellen Hoe kom je tot een businessmodel De onderdelen van een businessmodel Het businessmodel als bril Het businessmodel als puzzel Intermezzo: Voorbeeld case Het businessmodel als werkdocument Wat is een businessmodel volgens jou? Uit welke elementen bestaat het?

4 Different measure Of performance Non-consumers or Non-consuming occasions Performance New-market disruption: Compete against nonconsumption Sustaining strategy: Bring a better product into An established market Low-end disruption Address over-served customers with a lower-cost business model Time Time 16

5 17 Key succes factor: concepts are system innovations BRAND BUSINESS MODEL POSITIO- NING ORGANISA- TION CONCEPT ELEMENTS PRODUCTS CHANNELS SERVICES 18 Design for innovation 3 Gears: From insights to strategic business design 2. CONCEPT DEVELOPMENT Deliver distinct offerings and experiences that uniquely meet those needs 1. EMPATHY & DEEP HUMAN UNDERSTANDING Demonstrate a deep, holistic understanding of their customers and their needs. 19 NEED? STRATEGIC BUSINESS DESIGN Engage in a distinct combination of activities that leverage their enterprise capabilities in a way that is difficult for others to replicate

6 21 Business model innovation canvas Your product is NOT the product. 22 Consumenten nemen geen genoegen met passief consumeren maar willen actief deelnemen 23 24

7 Delen & van bezit naar gebruik Open Source & DIY Do it yourself Nieuwe distributie systemen N.Y tesco-homeplus-metro-virtual-store-seoul

8 Herwaardering craftmanship Wat maakt het businessmodel van Wehkamp het meest waardevol? Wat is slim aan het businessmodel van Willem en Drees? Wat hebben deze twee gemeen? 31 32

9 33 Welke kansen en risico s ontstaan door nieuwe technologieën? Op welk inzicht is het business model van Bilder en de Clercq gebaseerd?

10 37 Innovation Workshops Strategy, trends, technology -, consumer- and marketinsights combined 38 Assumption testing: Start with leaps of faith experiment Learn Build assumption Measure Problem solution fit Are you solving the right problem? Product Market fit Is it something enough people want? Adoption risks Scale metric How will you scale your business model? IMPROVISE ADAPT OVERCOME 39 40

11 41 3 Why do new product introductions fail in your company? Co Creation Consumers find no new or unique value proposition The product failed to meet consumer needs 61% 71% Wat vinden zij belangrijk? Waar liggen hun ambities? The product is priced incorrectly Our product cost was too high (and the product is unprofitable) 44% 49% We forecasted incorrectly (and had inventory shortage or stock outs) 34% The product is late to market 22% Poor trade promotion execution 20% We encountered supply chain issues (such as a late supplier) 12% Base: All respondents 42 Co Creation CO CREATION Context mapping Doelgroep inzichten Analyse Creatieve technieken Inzicht in belangen, emoties, motivaties, verwachtingen en idealen? 1 2 Persona s Scenario s / story telling Customer journey Touchpoints Thema s en kansen Kernwaarden vastleggen REALISATIE CO CREATION VISIE BEPALING 4 Toetsing aan de doelgroep User tests & Simulaties CONCEPTUALISATIE Diensten of producten Schetsen / 3D renderings mock ups / prototypes Evaluatie Creatie

12 Co Creation Crowdsourcing service Tools Creative sessions with consumers and/or experts Gaining insights with large groups of consumers or experts Engaged to create Het steriliseren is een gedoe, het speentje valt vaak op de grond Die grappige reclames komen onbetrouwbaar over ik wil naar een echte specialist! Als het maar geen kinderachtige site wordt! Patiënt Jaap vindt: afspraak is afspraak! Persuasief design 194 vrouwen binnen 48 uur reac*es 100 Moeders geselecteerd Screening via Google, Facebook en LinkedIn (Moeder of partner werkzaam concurrent?) 83 actieve moeders online reacties + poll inzendingen 328 inzichten Serious gaming Sociaal bewijs 48

13 49 Foodtrucks 50 Design prototyping Wooniversum NEED? 1 IDEAS 2 LOR 3 DESIGN 4 SOLUTION 5 LAUNCH BUSINESS Design strategy evaluation Design evaluation Mock up evaluation Industrial evaluation Concepts Design Design Definition 1. Development of the design languages based on the company s brand values 2. Translate into design concepts, resulting in mock ups 3. Designing details of the latest design 4. Establishing all the details leading to the definition as input for engineering 51 52

14 53 Technical product prototyping Need Idea Lor Design Strategy Concepts Design Definition Mockup Waarom prototypen? 1. Ter voorkoming van verkeerde / onnodige investeringen in het innovatieproces (20-80) 2. Om te voorspellen is wat er allemaal gaat gebeuren, nog moet veranderen 3. Om snel te kunnen leren en adaptief te kunnen zijn 4. Ter vermindering van het risico profiel POP Functional model Prototype 5. Om commitment te creëren 6. Voorkomen van onnodige (faal)kosten 7. Ter voorkoming van imago schade 54 Innovatie regie & business model canvas as focus Business model innovation & organisational impact Idea Feasibility Capability Implementation Launch Business Health Technology Design Nutriitional function Macro-ingredients Prototyping Production site Strategy Bioavailability Food processing Upscaling Supplier flexibility Trends & Themes Micro-ingredients Food safety Communication Concept development QA Clinical trials Retail Patent strategy Market Place Intelligence Legislation Packaging Consumer Business model generation Novel Food Suppliers Supplier chain Marketing mix Distribution Brand Strategy Consumer science Pricing Business plan Prospecting Evaluate opportunity Confirm opportunity Produce improved Transfer to factory and products and sell-in customers distribute to customers 55 56

15 Design for innovation Succes factoren 3 Gears: From insights to strategic business design 1. EMPATHY & DEEP HUMAN UNDERSTANDING Demonstrate a deep, holistic understanding of their customers and their needs. 2. CONCEPT DEVELOPMENT Deliver distinct offerings and experiences that uniquely meet those needs 3. STRATEGIC BUSINESS DESIGN 57 Engage in a distinct combination of activities that leverage their enterprise capabilities in a way that is difficult for others to replicate 1. Uniek en superieur concept systeem 2. Sterke markt oriëntatie 3. Doe je huiswerk goed in het begin 4. Leer zo snel mogelijk of je aannames kloppen 5. Multidisciplinaire team benadering 6. Focus: scherpe evaluatie en beslissingspunten 7. Kwaliteit van uitvoering 8. Gefaseerd model / actieplan passend bij type innovatie (incrementeel versus breakthrough/disruptive) 58 Design strategy analysis of competitors - analysis of usage design & engineering packaging example: Huis van Beleg ultimate fresh experience Design strategy - co creation user tests design and engineering - evaluation example: Histor Paintcan Strategy - design strategy - shop in shop development branding- concept & business model development marketing communication materials, website and stand 59 example: Heras - igate example: UMC Future medical office Strategy - design strategy co creation innovation workshop design and engineering project management 60

16 61 Your innovation challenge translated from insight to business Design strategy user tests ideation design and engineering packaging - sourcing example: Zengo Smart pack holder example: Kazem Skin Aesthetica Nefera Design strategy brand experience- concept development design, engineering en sourcing on shelf presentation Een vervanger van Hoe maken we deze ons Delta hek meetmethode commercieel? Wat is het ideaal Hoe past dit in de Een visitekaartje beeld van onze Net zoals huisarts het geven praktijk? voor stakeholders? je bedrijf van de fles Visie ontwikkeling voor onze nieuwe polikliniek? Hoe ziet de poli er Quality time voor over 15 jaar uit? patiënt en arts PRODUCT IMPROVEMENT EXTENSION TECHNOLOGY DRIVEN BREAKTHROUGH FUTURE VISION 62 63