TRENDRAPPORT!!!!!!!!!!!!!!!!!! Nick Kuijpers Minor Trendwatching

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1 TRENDRAPPORT Nick Kuijpers Minor Trendwatching

2 Personalia ""#$&'()*&+$$ $ $ "#$&'"()*+,$ &'(,)-"".+$$ $ $ $ -.//0-./-$ /,*0.1).,0()+$ $ $ 1(11+-.//$ /,*0.2)3)4),().+$$ $ $ 2*,,13+14*+$ 5*().6,-7,*7&)44,*3+$$ $ $ 56789,:6;*,#<66=8*2"=>'+;$ /,*0.+$$ $ $ $ 2+*7?@18#<"7;$ &'()*&*'##).+$$ $ $ -/ABC/A$ 89+$ $ $ $ $ -B..DA$ 51(.":;&3)<)*()$0.3"*,7"&,)+$ :'88*7318*+"7; 84""&7+$$ E*;<*= =)4)>00**'##).+.F/GHGIIIGG 90*&":&1).700*+ J6<7K*++"8,* "

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5 1. Inleiding Introductie opdrachtgever :'88*7318*+"7;",'"8;*;+6*"?868** ;*L*7?*718"671=*#'="71"+*?"*7,8L*+=*7*+?"*P"#<67?*+,#<*"?8?66+<*81=8"(?4**+117?1#<8;*L*7117;1,8*7R6)?+1#<8;*L*+,R >*?+"(M,67?*+?*=*7^ 1. Hutten Exclusieve Catering Hutten Exclusieve Catering (HEC) is totaalorganisator van feesten, evenementen en andere zakelijke en privé activiteiten door heel Nederland. Van bijeenkomsten in exclusieve toplocaties tot in bedrijfspanden of tijdelijk geplaatste tenten, van eigenwijze drankpresentaties met creatieve hapjes tot spraaksmakende culinaire invullingen, van op maat gesneden inrichtingen met decorbouw tot een doordacht entertainmentprogramma verpakt in een totaalconcept. Hutten Exclusieve Catering stelt altijd de doelstelling van de bijeenkomst centraal. Samen inspireren de klant en HEC elkaar en wordt een maatoplossing bedacht, verpakt in een concept met een boodschap dat deze doelstelling op unieke wijze vervult. Persoonlijke aandacht van ontvangst tot vertrek en een onvergetelijk evenement voor de gasten is het resultaat. 2. Hutten Business Catering Hutten Business Catering (HBC) is de snelst groeiende eigenwijze bedrijfscateraar met unieke opdrachtgevers verspreid door heel Nederland. Hutten Business Catering wordt een verlengstuk van de opdrachtgever. Met minder kosten wordt meer persoonlijke aandacht gegeven aan de gasten. Naast meer aandacht staat Hutten Business Catering voor meer creativiteit en maatwerk. Een speciaal ontwikkeld gezondheidsconcept laat de gasten bewust hun voeding kiezen. Dit smaakt dagelijks naar meer. Met Hutten Business Catering als partner wordt het bedrijfsrestaurant de leukste ontmoetingsplek en het beste restaurant voor de mensen. 3. Hutten Food Service Hutten Food Service bestaat uit twee takken: Hutten Food Care en Hutten Foodservice. Hutten Food Care omvat alle cateringactiviteiten omtrent de (thuis)zorg. Hierbij staan de wensen van de zorginstellingen centraal met ondersteuning van een hoogwaardige productlijn met sleutelwoorden als kwaliteit, gezondheid en vakmanschap. Hutten Foodservice richt zich op 3 doelgroepen: bedrijven intern & extern, particulieren en tailormade. Deze doelgroepen worden bediend met twee diensten: Hutten@Home en het huismerk De Guijt. De uitdaging$

6 Doelstellingen$ Afbakening onderzoeksgebied$ V4<*867?*+P6*$,;*>"*?*7";,P"7,1M8*>1$*7*7<*>"$"76L*+=*;4*8<*8>*?+"(M;*$6P*7 64<*867?*+P6*$86*8*,)"8,*76)?+"*67?*+?*=*7NT"8P"(7?*L6=;*7?*^ 3'="71"+ L66+714*="($64?+11"8L66+**7#18*+"7;>*?+"(MR*7"$;1$"($*7L66+:'88*76M*+ SL*7*4*78*7 :'88*7",1=,718"6711=#'="71"+?"*7,8L*+=*7*+>*8+6$$*7>"(678P*88*7?L**= *L*7*4*78*7N:6*$17:'88*7?11+P"(7,8*4)*=1#<8*+=18*7_ 367,'4*78 :6*$17:'88*7<"*+6)"7,)*=*7_ Onderzoeksmethodieken Q$P1=L66+?"8+1))6+8?*L6=;*7?*67?*+P6*$,4*8<6?"*$*7;*>+'"$*7^ T*,$+*,*1+#< 5"*=?+*,*1+#< Opbouw rapport Q7=*"?"7; 2+*7?,*7,"8"L"8*"8 2+*7?, U?L"*, a+677*7="(,8 &

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10 3. Trends X*=$*8+*7?,<*>"$;*,)68?"*"78*+*,,178$'77*7P"(7L66+:'88*7318*+"7;_Q$<*>P* "7;*?**=?711+?+"*67?*+?*=*7^8+*7?,>"77*7?*,*#86+R#67,'4*78*78+*7?,*7 4118,#<1))*="($*8+*7?,N Trends binnen de sector (microtrends) 51)*,*37&,-()*$2)(.,->7.)7&"'."*&7$ $ Q78*;*7,8*=="7;868**78"*781=(11+;*=*?*7@11+?*#67,'4*78;*4"??*=?G **8464*78*7)*+?1;$*7?*R$*78?*8*;*7@66+?";*#67,'4*78;*4"??*=?/D **8464*78*7)*+?1;NT*>*?+"(M,+*,81'+178,411+66$?*#18*+11+,?"*7*7 <"*+6)"78*,)*=*7NT*6)*7,8*=="7;8',,*7/-N..''+*7/FN..''+L6=?6*8"7?* <'"?";*8"(?7"*84**+117?*L*+@1#<8"7;*7L17?*#67,'4*78N a*?+"(m,+*,81'+178,@6+?*7,8**?,4'=8"m'7#8"67*=*+"7;*+"#<8@11+>"(?*m6#', $6488*=";;*76)**71,,6+8"4*78?18;*?'+*7?*?*?1;8*L*+$+"(;*7",*7*+?"*788*@6+?*7"7;*,)**=?6)?*L*+,#<"==*7?*;*>+'"$,464*78*76)**7?1; / N O''.P""#$:"&).)*$ S*717?*+*8+*7??"*@11+7**4>11+",>"77*7?*#18*+"7;",<*8?''+P114#18*+*7Ni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e7M*,8"L1=;+11;;*P67?@"==*7*8*7R6486#<?*@**+,817?**7>**8(* 6L*+*"7?8*<6'?*7N - DQ7$@?G$ QJ,",<68Nk17;*8"(?>=*L*7L*+7"*'@"7;*7>*)*+$8868**77"*'@,411$(*6ML6+4)(*R411+ "74"??*=,$'77*7@*,8**?,L1$*+,86*+*"(,,41$*7*7<"))*"(,#67#*)8*7L*+@*=$64*7Nc6 ;1L*7?*k67?*7,*Q#*#+*14",8,"(,**7;*@11;?*,*[941$*H6L*+4*8<'7 L"1;+1H*746*?*+4*=$,41$*7Na";K19Q#*3+*14"7j3+6=8"#*#+*14,17?@"#<*,"7>1#67*776*48P*#<6"7$@"#<*,N G Q7<*8>'"8*7=17?",<*8 *#<8*+1=,8'$$*7>*$*7?*+?17<"*+"7*?*+=17?NV7?17$,?18P"(7*+"7 *?*+=17?"7"*?*+;*L1=8@**>*?+"(L*7?"*)"67"*+,P"(76)<*8;*>"*?L17 1)1+8"(,NT"8P"(75+6PP*75+6P*7T'8#<N$5+6PP",;*>1,**+?6)?*U4*+"$117,* * <88)^00@@@N4",,*8<6+*#1N7=0/.D-A/-0#18*+"7;0#18*+"7;H7"*'@,0X*;O*8-H ''+,*#6764"*Q7a*?+"(M,+*,81'+178N<84 " <88)^00@@@N4",,*8<6+*#1N7=0/.BC.IF0#18*+"7;0#18*+"7;H1+8"$*=05*,8"L1=>*P6*$*+X"=K*P67?*+S8*7N<84 # <88)^00@@@N81=$"7M66?N7=08+*7?,N)<)_"?l/FI *+

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12 /,*().$P0'&R$#)).$7#""K$ ;*#64>"7**+?4*8#14)1;7*,P61=,?"*L17?*367,'4*78*7>67? I RP1=67,"7-./-76; >*@',8*+41$*7L17<*8>*=17;4"7?*+P6'8R,'"$*+*7L*+P1?";?L*88**8*7NT*,411$)1)"==*7@6+?*7@1$$*+*7@*;*7"*8*74**+*74**+L17*#<8*,41$*7N V0K)*$#)&$"117$ T*,41+8)<67*,P"(77"*84**+@*;8*?*7$*7'"8?*,14*7=*L"7;NV6$6)<*8;*>"*?L17 L6*?"7;@6+?*71)),,8**?,>*=17;+"($*+N"*81==**7L66++*,81'+178H$6+8"7;,1#8"*,*7<*8 >*,8*==*7L17*8*7h66$L66++*#*)8*7*7$66$L"?*6e,;+"()84*7"7-./-L1$*+711+?* 8*=*M6676M?*81>=*8N B Maatschappelijke trends (megatrends) $ =):;*0403,7).,*3$$$ 46>"*=*8*=*M667NQ78*+7*8<17;86L*+1="7?*='#<8*7 >"(711==*1))1+18*7>*,#<"$$*78*;*7@66+?";6L*+ **7#64)'8*+NO*7,*7P67?*+46>"*=*8*=*M667P"(7 *+7"*84**+*7?*,41+8)<67*411$8**7<*M8";* 6)41+,"7*?*+=17?NE"*+6)?*8"*7#67,'4*78*7 \F-)+6#*78];*>+'"$8*7"7<*88@**?*$@1+811=L17 -.//**7,41+8)<67*N:*8117?**=,41+8)<67*H ;*>+'"$*+,",?11+4**M6+,;*,8*;*7Na"(71**7(11+ ;*=*?*7\oG-./.]<1?76;G.)+6#*78L17?* D $ O''.P""#;),( T''+P114<*"?",;**746?*@66+?4**+NX*+1$*767,*+,8**?,4**+L17>*@',8?18L66+ 67P*#67,'4)8"*@*4**+L17?*11+?*1M)1$$*7?17@**+1178*+';;*L*7NV46L*+C. (11+76;,8**?,"7=*L*78*>="(L*7RP'==*7@*P'"7";46*8*7@6+?*76)<*8L*+>+'"$*+L17N 367,'4*78*7P'==*7?18"786*7*4*7?*418*;117*",*7L17<'7=*L*+17#"*+,R?"*@**+ P'==*746*8* *7?18P*O118,#<1))*="($E*+178@66+?V7?*+7*4*7N $ & <88)^00@@@N#67,'4*78*7>67?N7=0#14)1;7*,06)P6'8*70<64*0_#"?l*[8q96'8'>*qOIOJGC/LP. ' <88)^00@@@N")<67*?N7=0?*HL"(MH=*'$,8*H;+18",H$66$H1)),0F.BDI0 ( <88)^00@@@N8*=*#64)1)*+N#6407"*'@,0,41+8)<67*H)*7*8+18"*H,8"(;8H711+HF-H)+6#*78H"7H7*?*+=17? *"

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