C R E AT I V E D I R E C T I O N

Transcriptie

1 CREATIVE DIRECTION

2 VERVOLG CAMPAGNES NA JANUARI > ODE AAN UW POSTCODE Héél In 2014 Nederland the whole raakt of Holland in 2014 goes in de ban wild van for zijn their postcode, postal code. want Why? deze Because is nu meer it is worth waard more dan then ooit! ever! TVC > DM > SOCIAL ACTIE > PR > ONLINE > RADIO POSTCODELOTERIJ The Postcode Loterij was getting ready for their annual january campaign. This year, again, the largest amount of prices ever! However... the competition had the same message. We decided to make a campaign focussing on the one usp nobody else had: the postal code as your lucky number. The campaign shows people who are completely in love with their postal code. Why? Because it s worth 250 million!

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4 @ TV Thuis UPC Deurbel Brievenbus TOUCHPOINTS EN MIDDELEN IN DE CONSUMER YOURNEY CONSUMER CENTRIC APPROACH TOUCHPOINTS EN MIDDELEN IN DE CONSUMER YOURNEY Buren Straat Winkelcentrum KPN REGGEFIBER VODAFONE ETC. PRODUCT SENDER APPROACH ONLINE EN TELEFOON DEURBEL BUREN > PATH OF PURCHASE > CONSUMER JOURNEY > TV REGGEFIBER ONTKRACHTEN RUST BRENGEN VIA INFORMTIE VANUIT RUST NAAR SALES BRIEVENBUS OP STRAAT UPC HOLLAND WI CE ONLINE EN TELEFOON DEURBEL BUREN > PATH OF PURCHASE > CONSUMER JOURNEY > TV BRIEVENBUS OP STRAAT WINKEL- CENTRUM UPC got challenged by a new and serious competitor: Glass Fiber. In order to counter the challenge we developed a consumer driven strategy and 360-campaign concluding: Why switch to glass fiber if everything i want can already be achieved via cable from UPC? REGGEFIBER ONTKRACHTEN RUST BRENGEN VIA INFORMTIE VANUIT RUST NAAR SALES

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6 TELE2 EUROPE TVC, viral and ambush for the recruitment site 50topjobs.nl It managed to get the right people: those who were able to cope with Bob Swartz, our headhunter.

7 ZEEBURG ORTHODONTIE This new practice had a budget for a small ad campaign in one local newspaper. We turned things around, and placed one single billboard that got the attention of five newspapers and thousands of people on the street.

8 VRIENDENLOTERIJ Repositioning of the Vrienden Loterij from corporate identity to website to photography.

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10 WAGNER PIZZA For the pan-european introduction of the German pizza brand we decided to use a 360 approach. TVC and radio started a movement that challenged the receiver to give it a try. Internet, instore and ambush made it work.

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12 MTS We worked for JWT International on MTS, Russia s biggest mobile provider. Execution varies from TVC to outdoor and from ambush to internet.

13 S Nu 6 maanden 50% korting Plus de Samsung Galaxy SIII van 669 voor 0 p.mnd. * Nu met gratis The voice of Holland CD én kans op VIP-kaarten voor de liveshows VODAFONE SILVER ESPRIX AWARD For the past 5 years we have been working for Vodafone Netherlands. We delivered brand activation, sales promotion and retail concepts. N IË L DR E S M É

14 Het gemak van alles in huis met Vodafone Thuis Vodafone Thuistarieven

15 JVC EUROPE JVC TVC voor de introductie van de nieuwe Everio-G. Een mini-camera met harde schijf waar 15 uur non stop mee kan worden gefilmd. Lang genoeg om een rups te zien ontpoppen tot vlinder. At Ogilvy Amsterdam we were responsable for JVC Europe.

16 31/12/2010 Teaser Film: Proefrit Tom Coronel Demo: Trader Dashord INLOG persoonlijke Trader Dashboard pagina Trader Dashboard 30 DAGEN TRIAL 1804 BESTAANDE klanten stappen over. 203 NIEUWE klanten tekenen contract. Direct Mail 1 Tom Coronel 7 dagen na DM 1 Direct Mail 2 -Broadsheet -Incentive -Dank inlog -Kans op clinic -START TRIAL bezoek SALES FORCE op +28e dag trial periode 3 dagen na DM 1 (Bij niet inloggen) 3 dagen na DM 2 (Bij niet inloggen) e-reminder 1 e-reminder 2 AUTOTRADER SILVER ESPRIX AWARD Ondersteunende advertenties vakbladen On- and -offline action for the new Trader Dashboard service by Auto Trader. By using the Dutch Spyker brand, and it s famous drifting driver Tom Coronel, this new service became an instant hit in Holland. (

17 Start campagne: 1ste Direct Mail e-reminder

18 Teaser film Tom Coronel Overgang naar Trader Dashboard demo s Inlog naar persoonlijke Trader Dashboard portal

19 2ste Direct Mail

20 Ondersteunende advertenties in vakbladen

21 SAP, A DOCU-SOAP ON INTERNET BMW runs SAP, Nike runs SAP even SAP runs SAP. But how to reach numerous small and medium businesses with a new product when you are concieved to be enormously big, slow and expensive? Instead of a obligatory campaign we came with a short documentary on internet about a flute-importer named Henk Blok. His succes is overwhelming time to call SAP. We delivered content in the form of succes stories to Business News Radio and Het Financiële Dagblad. Result: Henk became the talk of the town and generated considerably more SAP sales in the MKB segment.

22 Now you can make any car more fuel efficient. Giamcommy nos aliquisisit nulland igniat dolendre magnis endre tem exer ad te magnim dolobore con el utetum venit la feuguer ilisissecte ero dit adit ip et iustrud essectetum dolor sum vercincidui ea faci pit prat, suscinit augait iurem dolortie tat, quis dolobore ea feu feuguer wisci eani. Is your car Ecopia Ready? Find out on ecopia.com Now you can make any car more fuel efficient. Is your car Ecopia Ready? Find out on ecopia.com Initiatior of the global Make Cars Green Program. Ore velismod dignis num dolut nibh ercipit deliquatio odit, commy nis amet diamco nsed odit ercipit deliquatio tat, conulput alit, velenis nulla aut dunt iriure delit lutat alit bor susto do dolor aut com my nis amet verostie feugiam vendiam. More green answers on Bridgestone.com BRIDGESTONE For JWT International we won the worldwide Bridgestone account. These are some of the proposals that won the pitch.

23 NIVEA Nivea knows that sampling is the proven effective way to reach consumers. The brand was looking for new, innovative ways to sample a new hand creme in order the reach the right target audience. The Dutch National Secretary day proved to be a great event to sample Nivea hand crème. Secretaries throughout the country received a beautiful box containing 15 samples. The receiver was encouraged to sample herself within the company! The result? The right traget audience got the samples. Considerable increase of sales and the targeted group registered online creating a strong database.

24 MAZDA MOTOR HOLLAND Amersfoort gaat erop vooruit. Nieuw in Amersfoort: Mazda Koops. Een vertrouwde naam voor betrouwbare mobiliteit. In onze nieuwe showroom vindt u alle Mazda modellen zoals de gloednieuwe Mazda5. Tel daar onze vertrouwde service en uitermate gunstige financieringsvoorwaarden bij op en u weet het zeker: Amersfoort is weer een stukje mooier geworden. Kom langs en ervaar het zelf. De koffie staat klaar bij uw nieuwe Mazda-dealer. Koops Auto Amersfoort Amsterdamseweg RP Amersfoort Tel.: info@koops-auto.nl For JWT International we also worked on an ongoing basis for Mazda. For instance, this is an ad for a new dealer in the historical center of Amersfoort. Headline reads: Amersfoort is looking better everyday.

25 Even the youngest among us knows that we cannot get from where we are to where we want to be without the calculated risks that lead to growth Swiss Re. The Risk Entrepreneurs Concept 1 - Life is Risk Enterprice knows that we cannot get from where we are to where we want to be without the calculated risks... that lead to profits SWISS RE Swiss Re. The Risk Entrepreneurs Worldwide print campaign for the re-insurance company Swiss Re. A campaign that had to turn the repution of being only about numbers into a company that supports progress.

26 ING BANK ING decided to make regional accountmanagers responsable for customer complaints. Four folders and a course on intranet should make the managers capable of handling complaints. However, it did not have the desired result. We decided to put all the boring do s and don ts into a funny metaphore that would stay on the desk of the account-manager. A boxing ball with handy tips on customer complaints and boxing clinics by Arnold Vanderlyde made customer service top of mind. Result: serving angry customers became a hit at ING.

27 O2 TELECOM SILVER ESPRIX AWARD GOLD PMC AWARD Before O2 started selling phones through multi-brand resellers, the company needed impact in order to generate brand preference. We came up with Club Oxygen, a complete SMS campaign towards resellers resulting in an invitation accompanied by an Oxygen canister as the prelude to the grand finale: Club 100% Oxygen, a party where O2 presented itself. O2 became the brand to sell because it proved that it was surprisingly different because of their product range, service and mentality. The result? Brand leadership for O2, a silver Esprix and a golden PMC.

28 DETANED On- and offline campaign made for Detaned that positioned the company as a true opinionleader in the Dutch market.

29 ALPHENBERGH For Alphenbergh Leather flooring we launched the product Hugs: leather tiles for wall decoration. Our WTH or What the Hug? campaign on Facebook introduced this clever product.

30 THERE IS SOMETHING SCOTTISH ABOUT OUR RUM... RON ABUELO THE SINGLE MALT FROM PANAMA How do you introduce an expensive, premium rum in a market that is dominated by Bacardi? By positioning it as a great alternative to Whisky. By doing this, Ron Abuelo managed to increase volume again.

31 VAN HAREN FACEBOOK PLATFORM We believe that clever sales promotion can move people from Facebook to the stores. We proved it by challenging people to post their dance movie on Footnews. This became the basis for a live-event that generated store traffic and free publicity.

32 Ga naar facebook.com/ vanharenschoenen partytime voucher 20% * korting alleen geldig op 17 december Het is partytime bij vanharen! In al onze winkels en in onze online shop vind je onze prettig geprijsde Partytime collectie! Doen, want je krijgt alleen vandaag 20% korting! Bij filiaal Arnhem Kronenburg of online geldig met de code: FOOtNeWS 2011 *Kijk voor de actievoorwaarden op vanharen.nl of vraag de verkoper. Ga naar facebook.com/ vanharenschoenen it s partytime! 20% korting op de vanharen collectie! Alleen geldig op 17 december It s PartytIme! CLICKS TO BRICKS

33 FOOTNEWS MIX&MATCH

34 3-whoppodium on facebook & youtube (voting) 3-whoppodium on facebook & youtube (voting) 4. whoppodium finale and concerts The people that make the grand finale win a videoclip that wil run on the BK narrowcasting system throughout the state/country. The BK restaurant that discovered this talent will be in the Whoppodium hall of fame. State winners can compete with each other leaving one national winner. The national winners could compete in a worldwide competation. Whoppodium could become a worldwide experience with almost the same effort. Uniting Whopper lovers globally. From PDF Therefore, we proudly introduce: c c c From PDF 2-whoppodium auditions (local and national) c c POS at local BK restaurants why does it work? BURGERKING WHOPPODIUM POS at local BK restaurants c 2-whoppodium auditions (local and national) c With Whoppodium the local Burger King becomes a instant podium for talent of all sorts. Auditions on Facebook and in selected restaurants unleashed the hunger for fame and a whopper. Complete 360 campaign including Television format. c N IË L DR E S M É

35 LA TRAPPE Sales promotion for one of the oldest breweries in Holland: La Trappe. Three bottles Triple in one pack makes Triple Trappe. Just like the song for Saint Nicolas.

36 Uniek evenement op een unieke locatie. black cucumber c black cucumber c SunriSe at the euromast live on 10/03/11 20:36:40 black cucumber c black cucumber c ALLIANZ In order to present the new strategy for Allianz, we developed an online platform and event format Here comes the sun that informed share- and stakeholders about the challenges that where ahead.

37 GRAND KHAAN VODKA Ad for Grand Khaan Wodka from Mongolia. The heading reads Only a Moron pays 40 for a bottle. (in Dutch the word Moron also means Mongolian )

38 Al zet je m hier op zijn kop, Er is maar één Auto Trader c c AL ZET JE HEM OP ZIJN KOP ALLEEN OP AUTOTRADER VALT HIJ OP Campaign for AutoTrader (Dutch Ebay for cars) where we challenged people to put a picture of their car upside down on the site of the competition. When the campaign started we placed cars lying belly-up in Amsterdam. c

39 GOLD ESPRIX AWARD en de AH Wijnmarkt. Albert Heijn Eindverantwoordelijk op het below-the-line werk voor AH. In deze periode moest een compleet nieuw Albert Heijn worden neergezet. Van Bonusboekje tot instore materiaal zoals bijv. deze Paasactie... ALBERT HEIJN A Sales promotion that already lasts for several years. The Hamsterweken for Albert Heijn.

40 W W W. N I E L D R E S M E. C O M , info@nieldresme.com Wüstelaan 31, 2082 AA Santpoort Zuid