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1 BUSINESS MAGAZINE ON INNOVATION, LEADERSHIP, STRATEGY AND VISION Magazine for executives & decision makers OKT - NOV 2014 ISSUE GENERAL MANAGEMENT EFQM: The European Federation of Quality Management FINANCE & LEGAL When buying art becomes investing in art HUMAN RESOURCES Retention management SALES & MARKETING Mobile communication: anywhere, anytime, any device ICT The Internet of Things LOGISTICS & MANUFACTURING Transport Management FACILITY MANAGEMENT Hoe energie besparen? 132 Prof. Michael Braungart We should not do fewer things badly, but rather more things well EDITORIAL PARTNERS p. 21

2 BUSINESS MAGAZINE ON INNOVATION, LEADERSHIP, STRATEGY AND VISION AUG/SEP GENERAL MANAGEMENT HR Outsourcing SALES & MARKETING Direct marketing IT-security FACILITY MANAGEMENT Vlaanderen toonaangevend in duurzaam materialenbeheer AUTO & LIFESTYLE Fleet Management FINANCE & LEGAL Betalen of niet? ISSUE Arnoud Raskin, co-founder StreetwiZe EDITORIAL PARTNERS BUSINESS MAGAZINE ON INNOVATION, LEADERSHIP, STRATEGY AND VISION Digital Magazine Ode aan het papier Digital Enterprise: Big data APR/MAY ISSUE LOGISTICS & MANUFACTURING Logistiek is een driver voor een toekomstige aankoop Milieuvriendelijke keuzes maken voor sanitaire ruimtes FINANCE & LEGAL Factoring en werkkapitaal SALES & MARKETING Van multichannel naar cross-channel EDITORIAL PARTNERS We will not teach you about Dutch gastronomic customs. WILT U HET JUISTE DOELPUBLIEK BEREIKEN EN UW BUSINESS DOEN GROEIEN? Contacteer ons! Tel: Digital Magazine for executives & decision makers for executives & decision makers 2014 GENERAL MANAGEMENT 127 Bedrijven partners voor het onderwijs? ICT ICT FACILITY MANAGEMENT Kris Peeters, Uittredend Vlaams Minister-President Wat kunnen managers leren van straatkinderen? Er is nog een mooie toekomst voor industrie in Vlaanderen. Magazine Print Editie Magazine Digital But we can help you to optimise your cash management in the Netherlands. Contact your ING Relationship Manager and benefit from our presence in over 40 countries. ing.be/business 15 October October, November, December, Januari, Frebruari, Maart, LEADERSHIP FORUM ING Belgium SA/NV Bank/Lender Registered office: avenue Marnix 24, B-1000 Brussels Brussels RPM/RPR VAT: BE BIC: BBRUBEBB IBAN: BE Publisher: Inge Ampe Cours Saint-Michel 60, B-1040 Brussels LEGAL LEGAL & & FINANCE FINANCE HUMAN RESOURCES HUMAN RESOURCES LOGISTICS & FACILITIES LOGISTICS & FACILITIES GENERAL MANAGEMENT GENERAL MANAGEMENT ICT ICT & & SALES SALES MARKETING MARKETING PROGRAM RUNNING FROM DECEMBER 2014 UNTIL MAY 2015 PROGRAM RUNNING FROM DECEMBER 2014 UNTIL MAY 2015 SMART SMART ORGANISATIONS ORGANISATIONS

3 5 BUSINESS MAGAZINE ON INNOVATION, LEADERSHIP, STRATEGY AND VISION EDITORIAAL / EDITORIAL UITGEVER / ÉDITEUR & DIRECTEUR Dirk Vermant WHY MEDIA WILL PLAY A CHANGING ROLE IN THE FUTURE Dear Reader, In this Internet era, we all enjoy instant access to information. Nothing surprising there. What s more interesting, however, is that thanks to the Internet authorities are slowly but surely disappearing. Take doctors and professors, for example: no longer are they the sole guardians of health and science knowledge. This phenomenon also affects business media. To maintain its significance, business media will have to reinvent itself. A few years ago, CxO Magazine launched a totally innovative co-creation concept. By making magazines in collaboration with readers, pages not only became more accessible, they also got where they were meant to go: with editorial content that really did the job. This novel concept helped CxO Magazine to lay the foundations for the future of our media. This makes you, the readers, the winners of this unique media model, by helping each other out in a smart way. Omdat de klanten van BASE mobieler zijn, biedt BASE hen megasnel 4G, waar ze ook zijn. KMO S BESPAREN DANKZIJ BASE GEMIDDELD 41%* OP HUN MOBIELE TELECOMBUDGET. CONTACTEER ONS EN LATEN WE SAMEN BEREKENEN HOEVEEL UW ONDERNEMING KAN BESPAREN. But co-creation does not end at our national borders. Better yet, through upscaling, co-creation can be rolled out throughout Europe, and even worldwide. By offering you a European outlet, CxO Magazine helps make businesses smarter and stronger. That s why, as a prelude to our European plans, the magazine will feature many English and French articles. By making this co-creation model international, we aim to set an example to the many SMEs eager to stand up and be counted. We stimulate and give insights, drawing on knowledge from international sources. Because businesses do better when they ve got the right information, that s our goal. In these days of overflowing inboxes and information overload, CxO Magazine facilitates better strategic decision-making. How? CxO Magazine gathers information and filters it for independence, reliability and relevance, helping to keep you on the right course. Happy reading! Bel 0486/ BASEbusiness.be/KMO * Gemiddelde besparing op het bedrag van de laatste factuur van 300 KMO s, die een offerte van BASE business hebben aangevraagd tussen 1 januari en 30 augustus ADVERTEERDERSLIJST Accel p Administri p Barco p BASE p. 4 - BNP PARIBAS FORTIS p Faculty Club p. 36 ING p. 2 - OVAM p Profiles p SalesAssist p Samsung p.47 - Skelia p StepStone p. 36 Val-I-Pac p ViCre p.1, 57, 66 - ViCre (advertorial) p Vito p. 61

4 6 BUSINESS MAGAZINE ON INNOVATION, LEADERSHIP, STRATEGY AND VISION 7 BUSINESS MAGAZINE ON INNOVATION, LEADERSHIP, STRATEGY AND VISION GENERAL MANAGEMENT BUSINESS MAGAZINE ON INNOVATION, LEADERSHIP, STRATEGY AND VISION Magazine for executives & decision makers Authentic Leadership: room for essential questions 16 GENERAL MANAGEMENT Coverstory: Prof. Michael Braungart Vlerick Business School: Big Boss Survey Business innovation Une société bruxelloise aux commandes de l informatique gestuelle AMS: From Special to Specialist B-Information L industrie pharmaceutique en Belgique EFQM: Business Excellence Thema-artikel: Internationaal ondernemen ICT Bi-Monthly Headlines Expert Group ICT: Thematic article: IT security LOGISTICS & MANUFACTURING Expert Group Logistics & Manufacturing: Thematic article: Transport Management 34 FINANCE & LEGAL Recente ontwikkelingen m.b.t. het octrooirecht Expert Group Finance & Legal: Thematic article: Wealth Management HUMAN RESOURCES 60 FACILITY MANAGEMENT Expert Group Facility Management: Thema-artikel: Lighting & Relighting Expert Group Human Resources: Thematic article: Retention Management What can we learn from Ganesh? Newsletter PMS De sollicitant is de baas 44 SALES & MARKETING Who is responsible for pricing at your organisation? Newsletter EPP Expert Group Sales & Marketing: Thema-artikel: Mobiele Communicatie CxO Leadership Forum Identity & Branding (5) Thought Leadership 64 AUTO & LIFESTYLE Op de boekenplank Happy Profit / De Wet van Snuf Testimonial In zee met Kia Sportage Cars Honda Civic Tourer / Maserati Ghibli

5 8 9 BUSINESS MAGA ZINE ON INNOVATION, LE ADERSHIP, STR ATEGY AND VISION RAAD DER WIJZEN CONSEIL DES SAGES BOARD OF THE WISE GENERAL MANAGEMENT BUSINESS MAGA ZINE ON INNOVATION, LE ADERSHIP, STR ATEGY AND VISION ALGEMENE DIRECTIE GROTE ONDERNEMINGEN Frédérique Bruggeman Managing director Robert Half België en Luxemburg The Board of the Wise is a group of entrepreneurs, general managers and directors of SME s, multinationals and non-profit organisations who decided to join the CxO community. In both CxO Magazine Print and CxO Magazine Digital the members of the Board of the Wize are sharing their knowledge and inspiring vision through interviews and articles. ERELID RECENT TOEGETREDEN LID Kris Cloots Country manager ISS Hedwig Maes President EMEA Rockwell Automation Luc Deflem Securex Dirk Momont Managing partner Auxo Chantal De Vrieze Jean-Claude Delen Econocom Senior Executive Vice President at DHL Global Forwarding Jan Ronsse Jean-Paul Van Avermaet Country Leader Oracle BESTUURDERS COMMUNITIES Managing director G4S Belgium & Luxemburg Alexander Dewulf Managing director Cebeo Eric Van Bael Vice president commercial & ublic sector EMEA Ron Embrechts Algemeen directeur Care Danny VandeVyver Managing director Unify Belgium & Luxemburg Ingrid Gonnissen General manager Xerox Alain Vandenbrande Facilicom Services Group Jean-François Guerrier Ludo Langen Ronnie Leten Sonja Van Dorslaer Rik Vanpeteghem Eric Van Zele Managing director Fujitsu Technology Solutions General manager Asendia Belgium Site manager DSV Solutions President & Atlas Copco Barco Deloitte België ALGEMENE DIRECTIE COMMUNITIES Eddy Bruyninckx Afgevaardigd bestuurder Havenbedrijf Antwerpen Antoon De Proft Voorzitter raad van bestuur IMEC Prof. dr. Marc De Vos Directeur Itinera Institute Dirk Fransaer Afgevaardigd bestuurder Vito Philippe Haspeslagh Decaan Vlerick Business School Ingrid Lieten Vlaams parlementslid Paul Matthyssens Decaan Antwerp Management School Claire Tillekaerts Algemeen directeur Flanders Investment & Trade Raymonda Verdyck Afgevaardigd bestuurder Gemeenschapsonderwijs Frank Van Massenhove Directeur FOD Sociale Zekerheid Bruno van Pottelsberghe Dean Solvay Brussels School Cathy Berx Gouverneur Provincie Antwerpen Bernard Caprasse Gouverneur Provincie Luxemburg Lodewijk De Witte Gouverneur Provincie VlaamsBrabant Herman Reynders Gouverneur Provincie Limburg Koen Valgaeren Algemeen directeur Vlaams Instituut voor Mobiliteit Patrick Van Lijsebetten Atlantae Karel Vinck Coordinator at the EU Commission Olivier Willocx Gedelegeerd bestuurder BECI ALGEMENE DIRECTIE KMO S Eugène Beckers Eddy Bonne François Goddet Eddy Helsen Gonzales Stubbe Ann Vancoillie Chairman Zenitel Voorzitter ABRA Anja Cappelle Algemeen directeur The Reference Christophe Cherry Country director Atradius Belux BESTUURDERS GROTE ONDERNEMINGEN Noë Denecker Bestuurder Honda Europe CXO EDITORIAL EXPERTS Marc Lambotte VP & GM Benelux & Nordics Unisys Luc Van den Brande Voorzitter Raad van Bestuur VRT Eric Verrept Administrateurgeneraal Vlaamse Gemeenschapscommissie ONDERNEMERS KMO S Groep S Arn Borstlap Erwin De Weerdt Gabriël Fehervari Zaakvoerder Worldlinx ViCre at Zenith Optimedia Gedelegeerd bestuurder Creaplan Wim Hoeckman Victor Buyck Steel Construction Paul Van de Perre Caesar Real Estate Fund Carine Huysveld Alexandre Cleven Partena, Cluster Ondernemingen en Ondernemers Francis Jespers Gedelegeerd bestuurder Attentia Euler Hermes Belgium Pascale Van Damme Luc Van den Bossche General manager Dell Voorzitter Directiecomité Optima Rudi Deruytter DATEX-CKV-Goffin Kredieten Inge Plancke Jonas Dhaenens Combell/Unitt Hugues Rey General manager USG People Belgium Havas Media Belgium Willy Van Overschée Saskia Van Uffelen CIMCIL Belux Ericsson Astrid De Lathauwer Viv Hermans Directeur Acerta Consult President Belgian Relocation Center Burt Riské Peter Ryckaert Managing director B-information Daniëlle Vanwesenbeeck Zaakvoerder MasterMail Director Cegeka Chairman Feweb Tine Verhelst Directeur Faculty Club Jan Heiremans Luc Hellemans Managing director StepStone Marleen Smekens Managing partner Mentorprise Bruno Verhofstede Onafhankelijk bestuurder en Consultant in Bedrijfsstrategie Arcadis Johan Sneyers Algemeen directeur Val-I-Pac Walter Vermeeren Managing director Nova Group Nicolas Saverys Gedelegeerd bestuurder Exmar Hans Wilmots BDO

6 10 BUSINESS MAGAZINE ON INNOVATION, LEADERSHIP, STRATEGY AND VISION 11 BUSINESS MAGAZINE ON INNOVATION, LEADERSHIP, STRATEGY AND VISION GENERAL MANAGEMENT CxO EXPERT GROUPS HUMAN RESOURCES SALES & MARKETING ICT LOGISTICS & MANUFACTURING FACILITIES FINANCE & LEGAL Jos Verhoogen Prof. dr. Peggy De Prins Docent en academisch verantwoordelijke HRM AMS Koen Dewettinck Ass. Prof. of HRM Director part-time MBA programme Vlerick Business School Els Druyts HR Manager Shell Belgium Grit Adriaenssens Sales & Customer Services Director DHL Parcel Nathalie Arteel Commercieel directeur Arteel Recognition Solutions Piet De Grauwe Marketing manager Cofely Services Peter Bal CIO Wabco Vehicle Control Systems Chris Borremans General manager European IT Komatsu Europe Jan Buys IT Manager Accor Hotels Belgium Dave Bellekens Logistiek directeur Multipharma Jürgen Berckmans Supply Chain Director Danone Robert Boute Ass. Prof. of Operations Management Vlerick Business School Erik Aerts Exploitatieverantwoordelijke Decathlon Benelux Sébastien Berlanger Facilities manager Coca-Cola Enterprises Belgium Jeroen Boon Facilities-Projects-Risks Floré Group Erik Boone CFO Gosselin Group Kris Coppens Finance Director Bosal Benelux Sylvain dal Vecchio Finance Director Belgium & Luxemburg Fujitsu Technology Solutions Walter Engels HR Manager Aveve Raymond Evens HR manager DHL Global Forwarding (Belgium) Sabine Gekiere HR Dept. Director McDonalds Belgium Jurgen De Wever Marketing Manager Siemens Véronique Fauconnier Business Development Director Nova Relocation Dirk Hendrickx Vice President EMEA Barco Geert Christiaens Manager IT Services and Business Processes Tiense Suikerraffinaderij Christiaan De Backer CIO Tom Tom Group Prof. dr. Steven De Haes Director Knowledge & Research AMS Mike Callens Vice Persident sourcing Atlas Copco Airpower nv Erik Chabot Business Unit Manager Logistics Honda Europe Olivier Corluy President PICS Belgium Steve Calmein Facility manager Johnson Controls Stephane De Klerck Building Infrastructure Manager The Brussels Airport Company Frank Geets Administrateur-generaal Agentschap voor Facilitair Management Patrick Descamps CFO EOC Belgium Rudi De Winter CFO Van Laere Matthew Fite CFO Randstad België & Luxemburg Bart Janssens HR manager Gosselin Group Denise Laros Bert Lyssens Corporate HR manager Agfa-Gevaert Christian Luyten Corporate Communications Officer Isabel Lise Mulpas Communicatie Elia System Operator Steve Muylle Professor of Marketing Partner of Vlerick Business School Jan Dobbenie CIO ENI Catherine Hellebaut Regional Business Service, ERP & IT Leader Benelux 3M Benelux Christophe Huygens Professor KU Leuven Suzy Costers VP Vlaanderen PICS Nik Delmeire Nationaal voorzitter O.T.M. Liesbet De Munck Demand Planning Coordinator WEZ AB-Inbev Mieke Loncke Directeur IFMA Claude Pintens Facility & Security Domain manager Loterie Nationale Ann Troch Facility manager D.E. MASTER BLENDERS 1753 Luc Janssens Financieel directeur Aveve Paul Lievens CFO Ondernemingen Jan De Nul Philippe Maeckelberghe CFO Deceuninck Patrick Muylle Directeur personeel en organisatie Campina Belgium Kristian Vandenhoudt HR Manager Atlas Copco Marc Van Hoecke HR Counsel KPMG Stéphane Thiery Directeur du Marketing de la Mobilité durable TEC Annemarie Van Asbroeck Senior Marketing Manager Havenbedrijf Antwerpen Johan Vanden Bergh Marketing manager KIA Motors Belgium Christiaan Peeters IT Manager, Arteco - Total België Wim Schollaert ICT Manager Gates Europe Prof. dr. Bart Sijnave CIO UZ Gent Jos Marinus President VIB Luc Peeters Supply Chain Director Nutricia-Milupa Belgium Maarten Peeters Logistiek manager Hansen Transmissions International Koen Van Haelst Directeur facilitaire diensten Provinciebestuur Antwerpen Johan Maes Directeur Financieren Aquafin Jan-Willem Ruinemans CFO Hansen Transmissions International Regine Slagmulder Ass. Prof. of Accounting & Control Partner of Vlerick Business School Geert Van Hootegem Hoogleraar KULeuven Linda Verdonck Director Human Resources Ricoh Belgium Vicky Welvaert HR Director Asco Industries Patrick Van der Avert Manager Corporate Communications & Marketing Belux Atradius Credit Insurance Peter Van Eycken Sales Director BeLux Unify Communications Arnold Van Garsse Marketing & Sales Manager Bulo Office Furniture Kalman Tiboldi CIO TVH - Thermote & Vanhalst Freddy Stijn Viaene Van den Wyngaert Ass. Prof. of Management CIO Information Systems Agfa-Gevaert Group Partner of Vlerick Business School Sven Everaert Marc Slegers VP Telenet Procurement & Supply Chain Geert Swinnen Alex Van Breedam Prof. KU Leuven en Universiteit Antwerpen Geert Stienen CFO Egemin Marc Van Gastel Head of Department Invest FIT Anne Van Gils Marketing manager Gosselin Group Joris Vanholme Marketing manager Attentia Ward Van Rijckeghem Marketing Communications Manager Volvo Cars Belux Nico Vandaele Prof. dr. KU Leuven Johan Van Den Broeck Head of Supply Chain and Procurement bij Ineos ChlorVinyls LVM Tom Van Dijck Purchase manager BASF De expert Group ICT wordt verder uitgebouwd dankzij de ondersteuning van: Steven Vansnick Sales manager Ricoh Belgium Jan Vroemans Marketing manager Jaguar Land Rover Belux Paul Vermeylen Commercial Manager Marsh

7 12 BUSINESS MAGAZINE ON INNOVATION, LEADERSHIP, STRATEGY AND VISION AUTHENTIC LEADERSHIP: ROOM FOR ESSENTIAL QUESTIONS WE LEAD THE COMPANY WITH AMBITION AND ON A HUMAN SCALE What you see is what you get this goes for Argenta, and for me. Thus speaks John Heller, Argenta for a good 5 years with the ambition of making Argenta the best bank in Belgium. Over the last few years the bank has grown from 300 to 800 staff members and last year we posted profit of 157 million euros. Katharina Müllen encourages vitalizing leadership: the healthy way to sustainable performance and a happy life: www. mindaware.org She is active in www. ALIVE-Dialogue.org. EXECUTIVE SUMMARY Between patience the grass doesn t grow any faster than you can cut it and impatience if it doesn t happen I ll explode John Heller is busy using the Argenta DNA transparent, honest, sober, no-nonsense, long-game, strong customer relations to become the best bank in Belgium. The best not the biggest: it s possible, we ve done such amazing things in recent years and we re flatout busy catching up in areas where we re not number one. But Argenta still has plenty of room for improvement. I have not yet reached my benchmark. Personal leadership development is just as important as a solid trading result. This applies, of course, to the young talent, but we also depend on the people who have been carrying Argenta for many years: professional, creative energy is critical here. IF I MIGHT ASK When, at the age of 37, I first assumed responsibility for leading a company, I asked myself: What am I doing? I m too young for this responsibility. Fortunately I was able to find a mentor who pointed me towards loads of relevant books. But I was frightened to death surrounded by so much experience. Spurred on by my own limitations, I began to ask questions. Over the years I ve noticed that this works best: an interrogative style combined with setting a fixed direction. That s how I stimulate our young talents. TEACHING ORGANIZATION People are looking for different organizational models: our way of organizing in big organizations is not human. I have to deal with this every day. I believe that you have to trigger energy in people. What do I take home with me from experience in other companies and voluntary organizations? Be open yourself! In fact I m in constant dialogue with the people in Argenta about open- ness and how to achieve it. A stimulating environment is important. The context brings on change, that sentence struck during a presentation by Prof. Ghoshal. That s just one of the reasons why I d like to transform this building into a stimulating work environment in which together we can create a village community that helps to encourage interaction between people work-related, of course. LEADERSHIP PROFILE Driving people on by constantly reminding them of their roots soon burns you out. Driving for ever greater productivity makes no sense; we need a different style of leadership. In Argenta we try to do this via a profile in which five aspects are central: team-mindedness, responsibility, initiative, achieving results together, and professional knowledge. We look to the balance between these qualities without hierarchy. This development the technical and the human is crucial for the future of our company. Am I doing something special? No, not really. Anyone can do it so have confidence in them. It s much more difficult to get a group of people pulling the same way once they ve been in the company for years. What kind of environment should I create for them? ANYTHING GOES The best things I see around me here are all about well-qualified young talent. They are socially engaged and genuinely interested in corporate social responsibility, sustainability, etc. They are consciously busy with choices: Where do I want to work?, What do I want to learn?, What do I want? more than ever before, that s my feeling. We pay close attention to these young talents so that they can gain wide experience. I like it when these people experience a very fast-tracked development. The impact of people who get the freedom, space, coaching and mentoring that they deserve is great. Anything goes, a motto of Feyerabend that means that we must break down the obstacles of the commonly accepted that s after my own heart. So I like to see our people seize opportunity, take up space, use creativity, show initiative and assume responsibility to make this company. That s Argenta s pool for the future. John Heller, Argenta since Als uw bedrijf haar verpakkingsafval sorteert, is dat niet alleen goed voor het milieu maar ook fi nancieel voordelig. Want VAL-I-PAC biedt fi nanciële steun aan bedrijven die hun verpakkingsafval selectief inzamelen en laten ophalen om gerecycleerd te worden. Niet verbazend dat zoveel kmo ers er al werk van maken. MEER WETEN OVER DE VOORWAARDEN VAN DE RECYCLAGEPREMIES? KIJK OP VALIPAC.BE EN VRAAG DE GRATIS FOLDER AAN!

8 14 BUSINESS MAGAZINE ON INNOVATION, LEADERSHIP, STRATEGY AND VISION 15 BUSINESS MAGAZINE ON INNOVATION, LEADERSHIP, STRATEGY AND VISION GENERAL MANAGEMENT COVER ARTICLE: PROFESSOR MICHAEL BRAUNGART AND UPCYCLE WE SHOULD NOT DO FEWER THINGS BADLY, BUT RATHER MORE THINGS WELL. Authors Michael Braungart (chemist) and William McDonough (architect) give their vision of a sustainable society in The Upcycle. The book is full of new insights and presents a remarkable approach for redesigning products and the way in which we produce and use energy. A plea for sustainability as an opportunity to experience greater well-being and prosperity. CxO Magazine spoke to Michael Braungart in Brussels at the Prologistics trade fair. Arn Borstlap Prof. Dr. Michael Braungart from Germany gained fame in 2002 with his book entitled Cradle to cradle: remaking the way we make things. With The Upcycle: beyond sustainability - designing for abundance, he publishes the long-awaited sequel to that work. WHAT IS THE DIFFERENCE BETWEEN UPCYCLING AND RECYCLING? Michael Braungart (MB): When something is recycled, it is actually subjected to downcycling. Down, because recycled paper looks different from fresh paper. The Upcycle theory goes one step beyond the theory behind Cradle to Cradle: rather than continuously reusing materials in a closed-loop system as proposed in the first book, The Upcycle suggests that humans can have a net positive effect. YOU ADVOCATE DESIGNING PRODUCTS DIFFERENTLY RIGHT FROM THE BEGINNING? MB: The bottom line is that products are designed in such a way that they can be reused from the beginning to the end. No more harmful substances should ever be used, not even if they are just somewhat less harmful than the substances they replace. It must be possible to apply and use everything we make again. IN OTHER WORDS, IT CONCERNS THE MATERIALS USED IN PRODUCTS? MB: Products are designed in as energy-efficient a way as possible or with a view to their energy-efficient use. Energy efficiency is not the most important criterion, however. Renewable sources will help us to produce our energy more economically in the future. The substances we use in products are more important. Can all substances be used again? Umicore, for example, recovers only 9 out of the 40 elements present in mobile phones for recycling and generating a return on them. Fine, but we can also think about methods for giving all these elements a new life. SHOULD PACKAGING ALSO BE DESIGNED DIFFERENTLY? MB: Packaging materials are polluting our planet more than ever. Each year, 7 million tons of plastic disappear into the oceans, with 60% of this in the form of packaging. Something can be done about the impact. Eat more oysters, for example, because they contain dozens of types of plastic (laughing). However, we do not solve anything by minimising the damage. We have to look for positive business solutions and opportunities. We can rethink the materials in packaging, for example. Because the ratios are skewed. Why does packaging still consist of an average of 2% PVC globally? PVC is necessary, it is said, to make packaging cheaper, but the cost of re-using PVC packaging is many times higher in proportion. The key question is: what is the best, healthiest and safest packaging, not: how can we make packaging as cheaply as possible? Packaging that ends up in the ocean is certainly not the best packaging. Being good means modeling our production systems on biological systems; eliminating the concept of waste. Instead of designing plastics that end up in the pacific garbage patch, designing polymers that, once we re finished with them for a particular use, become materials for other uses. YOU ARE PUTTING PRESSURE ON PRODUCT AND PACKAGING DESIGNERS. MB: Designs are the first sign of human intention and who would have the intention of creating a system that pollutes our air, our water and our mother s milk with harmful chemicals? Why replace a light bulb with a low-energy bulb containing toxic substances? That s not a solution. Another example: a car contains various steel alloys based on various types of materials. However, this steel is used again afterwards in the construction industry. See what happens: in 1999, people were killed in an earthquake in Turkey, with many buried under collapsed houses. In the West, they said the Turks could not build decent houses. The fact is, though, that Turkey imported 5.5 million cars a year from the US and Europe at that time and the car steel was reused as construction steel. But because increasingly less copper was and is processed for cars for reasons of energy efficiency, car steel is becoming more brittle, with all the consequences of this. DO YOU HAVE EXAMPLES OF UPCYCLING? MB: It could be interesting to erect solar panels next to the rail tracks. That way, the track is upcycled. Electricity that is generated can finance and drive the train. Another example of upcycling is water conservation. While taking shorter showers has often been a proposed solution for making the water shortage problem less bad, we suggest filtering the used water and using solar power to heat it. In doing this, people can shower for as long as they want without creating any bad at all. In fact, this could result in a positive effect as people will, in theory, be happier and more relaxed from long, warm showers. YOU CALL FOR A BENEFICIAL FOOTPRINT. LOGISTICS PLAY AN IMPORTANT ROLE IN THIS REGARD. MB: Yes, why can t we build trucks that also protect the air as well as transport goods? Or look at the big logistics warehouses, often huge areas that are dead places. Why can we not design them differently and make them much more productive at a low cost? They could be made into habitats for rare species of animals, or with walls designed in such a way that they absorb dust or refresh the air or water. Sustainability revolves too often nowadays around reducing emissions or doing fewer things badly. Upcycling does not merely concern redesigning products, it has consequences for the entire environment. These are the ideas of doing things right, creating things people want to use while not losing anything in the process, and taking into account the long-term health and happiness of societies. ClickShare The one click wonder Request a demo on EXECUTIVE SUMMARY While incremental sustainability initiatives might create short-term profits, longterm success for businesses, society and the planet are almost a guarantee when innovation and upcycling are the main focus, says Prof. Dr. Braungart BARC.BusinessCardAd.indd 1 18/04/14 11:12

9 16 BUSINESS MAGAZINE ON INNOVATION, LEADERSHIP, STRATEGY AND VISION RESULTS OF THE 2014 THE BIG BOSS SURVEY WORKERS ASK FOR MOREFOCUS ON COACHING Anyone who wants motivated, energetic workers on board needs good executive and managerial staff. The boss is key to ensuring satisfaction and commitment. What do workers really think of their bosses, and what do they really expect? Vlerick Business School, HR services provider Attentia and media partner Jobat asked 1,746 Belgian workers. Things could evidently be better. EXECUTIVE SUMMARY Vlerick Business School, HR services provider Attentia and Jobat surveyed 1,746 Belgian workers about their satisfaction with their boss. The 2014 The Big Boss survey results revealed definite areas for improvement. Our bosses focus too little on employee coaching. Evaluation talks must be aimed at future prospects, promotion and training courses. Team pride, team objectives and a corporate culture that is based on health and well-being also have a particularly motivating effect. What do workers expect from their bosses? What motivates them and how is their commitment roused? Koen Dewettinck, partner and Professor in HRM at Vlerick Business School, focuses on research on strategic HRM and performance management. Workers want a boss who coaches them and helps them to be better and move onwards and upwards. Besides that, there are three more aspects that make workers spontaneously willing to pull out all the stops and give their best: being part of a team they are proud to belong to, having clear, set, team objectives, and a corporate culture that is based on health and well-being. Workers want support in their development, clear set objectives at team level, a sense of pride in their team and a corporate culture based on health and well-being. YOU CAN TEACH WORKERS ENTHUSIASM The majority of the 1,746 respondents have received higher education. 60 per cent work in the private sector, 30 per cent in the public sector and 10 per cent for a mixed enterprise. 60 per cent of the respondents are happy with their current job situation. However, commitment goes beyond just satisfaction with what you are doing. Committed workers want change and progress, and are ready to work that bit harder to get it. And with them, the situation regarding commitment is not so rosy. Workers between 25 and 34 in particular score low. They have certain expectations of their boss, such as support in their development, that are not met sufficiently, if indeed at all. Coaching has a very great impact on commitment, and it is precisely here that the Belgian bosses score poorest. They pay insufficient attention or lack the necessary skills. EVALUATION AS AN OBLIGATORY NUMBER? Only 40 per cent feel that evaluation talks with the boss have a motivating effect. The rest report that they have too little or even no effect at all. The number is irrelevant: what matters here is the duration, quality and content. Workers mostly want to talk about future prospects, promotion and training courses. Then again, it seems that the formulation of individual objectives does not have a motivating effect, something that is frequently a subject in an evaluation. But a pat on the back can work wonders. Giving the worker the feeling that he/she has done something good has a direct positive effect in terms of commitment. FOCUS ON TEAM LEVEL AND WELL-BEING If you have a team that knows what it s working towards and is proud to do so, your workers are also more motivated. Koen once again emphasizes the role of executives. The attainment of targets is at present excessively focused at individual level, while it s precisely at team level that there is a pressing need for concrete objectives. At an individual level, companies must focus more on how they might support their workers in order to achieve objectives. One important lever to motivate workers is to give them the feeling that you feel for them, that you too are concerned. But on this human side, bosses do not score well. However, to close on a positive note: the research appears to show that bosses do better when it comes to informing, leading by example and involving workers when decisions have to be taken. Koen Dewettinck, member of the CxO Expert Group, partner and Professor in HRM at Vlerick Business School, focuses on research on strategic HRM and performance management Doe de materialenscan en ontdek hoe duurzaam materialengebruik zowel uw onderneming als de maatschappij ten goede komt. U voelt de noodzaak om te innoveren zodat u uw marktpositie kunt versterken. En u beseft dat efficiënt omspringen met grondstoffen en energie de logische stap is die zal zorgen voor meer bedrijfszekerheid, ook in de toekomst. Laat uw bedrijf dan nu doorlichten door de materialenscan. Die screening is GRATIS en wordt uitgevoerd en opgevolgd door een erkend adviseur. Meer info en het inschrijvingsformulier vindt u op

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