grafisch ontwerp grafische bouwstenen GRAFISCH ONTWERP

Transcriptie

1 GRAFISCH ONTWERP grafisch ontwerp Een grafisch ontwerper vertaalt onsamenhangende of complexe informatie naar een eenduidig visueel verhaal. grafische bouwstenen typografie kleur beeld: fotografie, illustratie, film, etc medium

2 typografie...is de kunst van het vormgeven, zetten en drukken van tekst, zowel voor functionele als esthetische doeleinden

3 TYPOGRAFIE DE REGELS schreef SCHREEF LETTER (SERIF) SCHREEFLOZE LETTER (SANS SERIF)

4 TYPOGRAFIE DE REGELS Times veel gebruikte schreef letter

5 TYPOGRAFIE DE REGELS Helvetica meest gebruikte schreefloze letter

6 TYPOGRAFIE DE REGELS SCRIPT LETTER FANTASIE LETTER

7 TYPOGRAFIE DE REGELS

8 TYPOGRAFIE FANTASIELETTERS

9 TYPOGRAFIE DE REGELS klassieke uitstraling dik-dun verschil lange teksten romandruk chique uitstraling krullerig/kitcherig kopteksten glossy SCHREEF LETTER SCRIPT LETTER moderne uitstraling strak korte teksten webteksten speelse uitstraling korte teksten koppen SCHREEFLOZE LETTER FANTASIE LETTER

10 TYPOGRAFIE DE REGELS ONDERKAST (KLEINE LETTERS) BOVENKAST (KAPITALEN)

11 TYPOGRAFIE DE REGELS

12 TYPOGRAFIE DE REGELS CORPSHOOGTE hallo zeg! INTERLINIE hallo zeg! REGELAFSTAND

13 TYPOGRAFIE DE REGELS INTERLINIE DRUKWERK Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. INTERLINIE WEBTEKSTEN Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

14 TYPOGRAFIE DE REGELS LINKSLIJNEND GECENTREERD UITGEVULD RECHTLIJNEND Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

15 TYPOGRAFIE BEELDSCHERM TYPOGRAFIE regels voor beeldscherm groter corps dan drukwerk / print grotere interlinie schreefloze tekst voor lange teksten gebruik web-veilige lettertypes

16 TYPOGRAFIE DE REGELS WAAR VIND IK FONTS? de makkelijkste (en gratis) manier is lettertypes downloaden van Google fonts:

17 kleur

18 TYPOGRAFIE KLEUR PROFIELEN RGB voor beeldscherm CMYK voor drukwerk 16 miljoen kleuren

19 TYPOGRAFIE KLEUREN VOOR WEB veilige webkleuren slechts 216 kleuren

20 TYPOGRAFIE KLEUREN COMBINATIES

21 TYPOGRAFIE KLEUREN COMBINATIES

22 TYPOGRAFIE KLEUREN COMBINATIES Hè de tekst danst!

23 TYPOGRAFIE KLEUREN COMBINATIES complementaire kleuren

24 TYPOGRAFIE KLEUR EN EMOTIE kracht dood hoop eenvoud neutraal radicaal gevaar passie blij zon jong rust koud vertrouwen autoriteit volwassen groei vers natuur warm zomer retro NL luxe elegant creatief

25 TYPOGRAFIE KLEUR EN EMOTIE