what is linda. magazine linda. specials linda. news blog linda. mobile app linda. social media linda. books

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3 what is 106l linda. linda. magazine linda. specials linda. news blog linda. mobile app linda. social media linda. books disruptive&unconventional guts&love Open&Optimistic Sexy&clever Direct&daring and never without humour

4 why First personality magazine in the Netherlands Exceedingly strong formula Lasting success Strong Design Always innovative Best-selling issue 252,915 ( 100 December 2012) Average newsstand sales 200,000 Subscribers march ,000 * Average reach 1,109,200 Average unique blog visitors per month 250,000 ** Creative team Linda de Mol, Jildou van der Bijl Winner of many awards Prix de C oevre, Magazine of the Year, Chief Editor of the Year, Art Direction of the Year, Magazine Cover of the Year, Marketing Campaign of the Year, and in 2012: Innovation of the Year. BEING ANYWHERE AND EVERYWHERE WITH CONTENT AND INTERACTION MEETING S BRAND VALUES. *source: nom 2012-l / 2012-ll **google analytics sept/dec 2012

5 De co-host van het Songfestival loopt sinds kort op hakken van twaalf centimeter en vindt niks lekkerder dan de schoonheidsspecialiste. Kledingstijl Weinig toeters en bellen, wel één bijzonder detail. Nooit aantrekken Zo n badpak met open zijkanten is funest voor mijn figuur. Maar een lange, gebreide Sjaal kopen is wel zo Makkelijk. Van links naar rechts: Zwart, grijs en roze streep By Malene Birger 120. Lichtroze met franje Superstar 39,95. Fluoroze H&M 12,95. Donkergrijs vosje Sarena Huizinga 135. Lichtroze met fluo franje Mads Nørgaard 75. Oranje Maison Scotch 89,95. Gestreept Mads Nørgaard 159. Hoe bruiner we zijn, Hoe mooier zo n ketting staat. Van boven naar beneden: Blauwe en rode kralen zsiska 79,75. Groen twin set 27. Donkerblauwe schakels manouk 47,90. Bedels aan een koordje Louis Vuitton Witte en groene ringen emporio armani 139. Bloedrode kralen mir jewelry 198. Fluorescerende schakels H&m 7,95. We weten nog maar al te goed hoe trots Herman Brood op zijn dochter was. Waarom dragen al die Popstars-meiden een glitterjurk? Wanneer ben je op je mooist? Als ik voor een fotoshoot in de visagie jurk boss orange ben geweest. Doodzonde als ik die dag linda.l123 beauty&brains magazine Nu kan het Nog beauty&brains vivienne van DeN assem (28) linda.l 69 84l linda. zelf BreieN ShOp via Layar fotografie maxim meekes styling wolf produkties kralen & bedels koop met layar fotografie maxim meekes styling wolf produkties Liever kleine borsten DAn neppers lola Brood (26) people big interview, Reactions, figures, stylish man, portrait gallery, personal story Lifestyle FunFacts, L s Favourites, Kidsshop, worldspot Columns Editorial, sylvia witteman, amber, Harm Edens, jan&saskia beauty & health Beautyshop, Beautytalk, beauty news fashion fashion extra, fashion news, shopping extra Culinary foodshop, foodlife, recipe of the month Culture Books, Music, Film, TV 12x linda. 2x linda.fashion 1x l homo. 2x linda.girls 1x linda.home

6 digital 103 BACK ON TRACK NU IN DE WINKEL LINDAmagazine.nl The renewed multiscreen website is a 24-hour news blog: the right selection of news with a bow tied around it. Snack & Share. Average unique blog visitors per month 250,000* MOBILE APP In addition to the latest news and funfacts, users receive a compliment by a famous guy every Friday afternoon. Downloads february ,000 NEWSLETTER Stay up to date on the latest news items every Tuesday with the newsletter. subscribers 88,500 VIDEO Unique backstage videos on lindamagazine.nl. SOCIAL MEDIA Facebook followers 36,800 & Twitter followers 14,730 Check up-todate figures on lindamagazine.nl/ adverteren *source: google analytics sept/dec 2012

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8 circulation glossy women s magazines paid circulation 2012 Q cost per 1,000 based on paid circulation 63,85 125,98 172,91 139,53 113,23 80,04 158,89 201,87 142,25 268,74 paid circulation paid circulation ,321 76,774 98,226 87, , ,743 63,634 66,817 52,177 - Vogue linda.magazine / source: HOI circulation paid circulation 116, , , , , , , , ,599 distributed circulation 117, , , , , , , , ,892 subscribers 10,676 19,048 28,613 33,456 41,255 46,508 52,287 67,420 78,850 newsstand sales 106,288 97, , , , , , , , (Q4)2012 circulation

9 average reach per issue absolute % of NL costs per average men reach per issue absolute 7.9% 2.2% 2.7% 2.0% 2.1% 3.8% 1.5% 1.1% 1.4% % of NL 11,72 24,68 28,15 38,29 40,71 20,58 41,27 62,75 41,84 costs per m/f in glossy women s magazines female absolute men absolute female % of NL 11,7% 3,7% 4,4% 3,4% 3,7% 5,7% 2,3% 1,8% 2,3% men % of NL 4,1% 0,7% 0,9% 0,6% 0,5% 2,0% 0,7% 0,3% 0,4% Elsevier HP de Tijd Quest Quote TopGear Vrij Nederland ,1% 6,4% 1,3% 10,1% 2,7% 3,6% 1,5% 46,43 33,30 46,20 17,14 36,24 25,40 61,68 linda.magazine / source: NOM Print Monitor 2011-ii / 2012-i linda.magazine / source: NOM Print Monitor 2011-ii / 2012-i

10 age groups years old years old years old years old 65 + geografic spread 3 large cities rest West north east south 94,000 24,000 67,000 52,000 88,000 39,000 12,000 17,000 17,000 71,000 21,000 66,000 33,000 54,000 27,000 13,000 16,000 11, , ,000 73,000 69,000 49, ,000 95,000 43,000 69, ,000 71,000 67,000 60,000 35, ,000 48,000 31,000 51, ,000 28,000 26,000 21,000 14,000 53,000 16,000 13,000 13, ,000 57,000 77,000 69,000 68,000 93,000 50,000 41,000 50, , , ,000 80,000 89, ,000 72,000 43,000 63,000 86,000 23,000 27,000 21,000 20,000 48,000 14,000 8,500 13, ,000 56,000 67,000 58,000 61, ,000 41,000 25,000 34, ,000 72,000 88,000 58,000 58, ,000 35,000 32,000 20,000 wealth groups W 1 (high) 391,000 90, ,000 96,000 73, ,000 83,000 51,000 74,000 W 2 208,000 56,000 65,000 50,000 47,000 95,000 41,000 26,000 31,000 W 3 243,000 74, ,000 77,000 86, ,000 47,000 35,000 48,000 W 4 + W 5 (low) 266,000 91,000 94,000 65,000 88, ,000 42,000 37,000 37,000 N.B. wealthpartitioning is a combination of education and income main income/ spending clothes/ children* main income person 468, , , ,000 92, ,000 90,000 74,000 71,000 spending own clothes euro 407, , , , , ,000 78,000 61,000 66,000 spending own clothes euro 139,000 45,000 44,000 33,000 38,000 49,000 28,000 29,000 27,000 children in household 640, , , , , , ,000 86,000 92,000 linda.magazine / source: NOM Print Monitor 2012-i / 2012-ii linda.magazine / source: NOM Print Monitor 2012-i / 2012-ii *2011-ii / 2012-i

11 Reach of unique visitors Average absolute reach Average reach internet activities Purchases/ orders Reading newsletters Searching for specific information Visiting or writing blogs surfing LINDAmagazine.nl grazia.nl libelle.nl marieclaire.nl styletoday.nl vrouwonline.nl elle.nl happinez.nl 185, , ,000 37, , , ,000 31, % 0.7% 2.6% 0.3% 0.9% 2% 1.3% 0.2% LINDAmagazine.nl libelle.nl styletoday.nl vrouwonline.nl elle.nl 90.6% 93.2% 91.7% 92% 92.7% 91.8% 90.8% 88.9% 90.9% 92.7% 96.6% 97.4% 97.2% 97.4% 95.2% 40.4% 41.8% 44.2% 46.3% 55.2% 86.3% 91.4% 89.4% 91.4% 89.4% age groups ages ages ages ages ages 65 and up Number of hours of online surfing per week 1-5 hours 6-10 hours hours > 20 hours LINDAmagazine.nl libelle.nl styletoday.nl vrouwonline.nl elle.nl 4.7% * 5.5% * 13.7% * 9% * 16.1% 31% 21.1% 32.6% 25.9% 32.9% 41.2% 34% 34.7% 28.9% 31.7% 17.2% 25.1% 14.8% * 26.7% 16.6% 6% 14.4% 4.1% 9.6% 2.7% * * * LINDAmagazine.nl libelle.nl styletoday.nl vrouwonline.nl elle.nl 33.4% 41% 33% 44.2% 26.4% 19.4% 20.7% 23.4% 16.6% 17.6% 26% 19.9% 22.3% 21.2% 28.4% 19.1% 14% 18.1% 14% 25.2% *indicative linda.digital / source: STIR, Q linda.digital / source: STIR, Q4 2012

12 facts trui H&M 39,95 slip La Perla bij Stout 97 ring en armband Cartier 4170 en 1050 linda.l 107 Publisher Mood for Magazines print run from 230,000 copies Price 1/1 page 12,999 Frequency 12X 1X FASHION 1X L homo 2X GIRLS 1X HOME PRICES DIGITAL for instance advertorial 2,500 p.w. DIGITAL LINDAmagazine.nl, newsletter, mobile, social media, video For technical specifications and prices, see Lindamagazine.nl/adverteren Mood for Magazines Promerskazerne A. Dortsmanplein RC NAARDEN-VESTING the netherlands sales@moodformagazines.nl

13 lindamagazine.nl mood for magazines a.dortsmanplein RC Naarden-vesting the netherlands