Marcel van de Gender OEM Marketing Manager Netherlands Microsoft Corporation

Transcriptie

1 Marcel van de Gender OEM Marketing Manager Netherlands Microsoft Corporation

2 Plezier maken Dank jullie, voor alles wat jullie doen!! Connectie maken met elkaar & MS Ideeën op doen van je collega s Onze 3 key prio s Jullie 3 key prio s

3 10.45 uur uur Terugblik uur uur Vooruitkijken 2008 Server : Erwin en Erik Vista : Olivier, Maurice, Ralf Office : Joris en Michiel uur Speeddate uur Flowboarden uur Borrel Op tijd weer voor de file weg

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5 Persoonlijke contacten Inzicht in activiteiten Fun

6 Lucas de Clercq OEM director & Mass Market Lead Erik Dams MNA / Named + Acting Distri Maurice van den Berg Tier 1 managed partner Jos Hageman Retail Marcel van de Gender Marketing Manager Sander van Straaten Dax Krenn Marketing Execution manager Unmanaged

7 Ralf Becks Joris Rutten Olivier Van Noort Client IW Client Ritchie Kluyskens Marketing Com Erwin Hartenberg Server Hugo Leijtens Technical eng. Michiel Hoogenboom Audience MarketingMgr

8 Door: JULLIE!

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10 Incentive program on SBS Focus to distri Verkoop ROK bij MNA Verkoop COEM bij Local 2 maanden gelopen

11 HP ROK campaigns

12 Attach It FY2007 Perfect Match 1st HY 2008

13 Database? Zelf / MS? Events / Zo+ Trainer Follow up Data return AM s op pad Database update Tech Assesm Kit nog altijd inschrijven 45 participerende sbc s

14 Loopt tot 1 Maart 2008 Awards-Binnen 4-6 weken na einde aktie Max 50 aanvragen per reseller OEM ROK, COEM, VOL Licensing or FPP

15 Article in daily paper Telegraaf Launch event 12 journalisten 12+ artikelen & web posts 2 radio interviews 5 partners Windows Home Server demo s Internal Microsoft employee offer met locale partner Article online portal Article online consumer portal

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17 distribution / channel Focus op Genuine, Vista and Office scratchcards 3700 E-DM s to partners Eerste half jaar 07 SBC community Attached bij alle distributie Scratch card = goede antwoord is prijs 800 prijzen uitgereikt van Handdoek tot TV s Distrisessies apprx 25 attendees per sessie

18 Toshiba Love campaign

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20 Theme: Quality time Promise: do something for us & we do something for you : earn quality time => Pre install Office on your own and the MNA machine your selling Results: OEM/IW H108 sales $17.225K=> budget $16.763K Var to budget $462K / 2,75% Compared to 6 weeks before campaign start we have: 20% growth in unit sales (graph 1) 15% growth in # of partners ordering units 21% growth in number of partners ordering 3-packs Means used: PR / Campaignsite / Bannering / PR / Incentive / weekly Edm s / Distri-sites / promogirl activities / video podcasts on installation Time from idea to execution: 11 working days People involved: 3 MS people & 1 agency Money spend: OEM : 11K Side Effect: HP setup of: Relax to the Max program IW team : 11K

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23 Highlights Quotes: # of registrations 1018 # of attendees 701 # of Events 3 Outstanding presentation & organization quality High level of excitement: actors, cheer leaders, lotteries, VIP treatments, etc. The most important message was the enthusiasm you guys sent into the audience, that really gives me confidence in executing this towards maximum sales efforts This is the best show we had the last 3 years

24 Paradigit Vista Truck

25 30 januari & 31 januari 2007 Industry, PR and enduser event Amsterdam Alle MNA s aanwezig Intel / AMD

26 Advertentie in 4 kranten (Dag, Spits, Metro, De Pers) (1,5 million ) 68,000 unique visitors 1,000 clicks op Google ads 2,327 service requests 1,817 solved 271 not solved but closed with satisfied customers 235 not reached 4 escalated (not solved not satisfied consumers)

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28 POS material POS material

29 Voor alle distributeurs Meer dan 70 items Vista / Office / OneCare Packages Log in Erik

30 Waar haal ik mijn informatie?

31 Het platform voor locale OEM s 3700 subscribers Gemiddeld 700 unieke bezoekers

32 Introductie 17 Techdata event Connect met Technische community Challenge op technisch know how + ego Diverse battles: Brain Battle, Scrap yard Enthousiasmeren voor Microsoft producten Heartshare Motivatie van OPC bezoek

33 Elke 2 e dinsdag van de maand Content elke laatste vrijdag van de maand 3700 subscribers Titel, korte tekst, deeplink na OPC Vanaf Februari Brian Brains connectie To systembuilder / local OEM

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35 Hardware info tv s on: Homeserver OneCare Office Ready Vista SP1 Windows Server 2008 MediaCenter Redactioneel: Server, HomeServer ORPC OneCare Homeserver event 17 march / Nieuwegein / end user & channel

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37 Campaign portal 9 weken Visitors (10% penetratie van totale target groep) 150 deelnemers 2750 stemmen Gemiddeld # page views 5.8 Gemiddeld tijd 1 minute 33 Communicatie: Bereik 1 mln Banners 140 student sites & portals Banners on Hotmail Banners on MSN messenger 2500 bike seat covers (Rotterdam, Leiden & Nijmegen) Mailing to 200 student fraternities Items in newsletters and commercial mailings (total ) Kick back claims 30 Retail promotion

38 Campaign portal: 1st challenge Campaign portal: 2nd challenge Campaign portal: 3rd challenge 9 weeks / 140,000 Visitors 4,000 participants finished the game (takes over 10 minutes) Average Time 1 minute 43 Communicatie / media 1milion + views Banners Hotmail MSN messenger Advertorials/ articles Vrouw magazine Homepage MSN Adformatie Advertisement Vrouw magazine Video You tube MSN video ing

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40 Office Attach Premium SKU s ( Client & IW) Server : readiness 2008 en ROK

41 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

42 PUSH PULL Attach Pro-Mix Incentives Readiness Audience Campaigns Product Campaigns Distri s OEM s DELL Small Business Ondernemers PC First Server Right Server OEM Partner Channel Consumer Heartshare Office 2007 & Vista & OneCare

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44 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.