Supply Chain Management en Maritiem Transport. door Prof.dr.ir. Jo van Nunen RSM Erasmus University 4 November 2009

Transcriptie

1 Supply Chain Management en Maritiem Transport door Prof.dr.ir. Jo van Nunen RSM Erasmus University 4 November 2009

2 Inhoud Introductie over Innovatie Global Supply Chains Sustainable Supply Chains Multi modal Supply Chains Niks over de crisis Discussie

3 Maritiem Transport als Essentiéle Schakel in Duurzaam Transport

4 Welke Kansen biedt Duurzaam transport de Maritieme Sector?

5 Welke Kansen biedt INNOVATIE de Maritieme Sector?

6 INNOVATIE!!!! Van terminals Van Type Schip Van Technologie Van schone motoren

7 Maar de vraag is: Zijn we er dan? En het antwoord is Dames en Heren? Nog lang niet!!!!!

8 Want de spannende vragen zijn!!!! Wat willen de klanten van ons? Hoe sluiten we aan op de andere modaliteiten? Kunnen we producten adequaat handelen? Past het in door to door? Leveren we de goede frequentie? Etc. MAAR VOORAL.. Met wie moeten we daarvoor samenwerken?

9 Dat vraagt om nieuwe. logistieke concepten!!! Voor Containers Fruit Etc.

10 AMBITIE MARITIEME SECTOR CREÉER DUURZAME GLOBAL & EUROPESE LOGISTIEKE NETWERKEN

11 Het SSC research lab Export from Country of origin -> Sea -> Import to Country of destination Governance Layer Customs & Inspection Authorities Port Authorities River Police River Police Port Authorities Customs & Inspection Authorities Bank Managing Money flows Bank Transaction Layer Insurance Depot Shipper Forwarder Inland Carrier Shipping Agent Sea Terminal operator Port Services Shipping Line Port Services Shipping Agent Sea Terminal operator Forwarder Inland Carrier In-land Terminal operator Insurance Depot Managing Information flows Inland Carrier Consignee Logistics Layer Managing Goods flows

12 In Supply Chain Management Several TRENDS are evident!!!! Many Opportunities

13 Trends in SC Research Wow!!!!! Products Supply Supply Chain Channel One Organisation Profit Planning Hierarchical Organizations Local 1 dimension (price) Services Demand Business Network Multi-channel Multi organisations Balance 3 P s People-Profit-Planet Online Virtual Organizations Global multi dimension (price, time, quality etc)

14 Technology Trends in SC Research Security programs Tracking & tracing / RFID Community Platforms Cargo cards Virtual agents Multi-Dimensional Auctions Conditioned transport 4 C Concepts Etc.

15 Research in Conditioned Processing During Production During Storing During Transport

16 Question Is it possible to ship cut flowers From Met maritiem South to the US America transport in by de Deep-sea multimodale vessel keten and put it on the table for at least another week?

17 At arr iv al N Y Air SHIP Air Ship

18 Trends in SC Research Profit BALANS Safe & Secure Sustainable Supply Chains People Planet PLEASURE

19 A first Example FRESH CORRIDOR on Sustainable Fresh TransPORT Climate Initiative

20 Smart & Sustainable Logistics Networks Local (national) Hubs Rotterdam Schiphol Airport Betuwe, Venlo, Etc. Fresh Corridor EU networks ShortSea Rail network Barge Fresh Corridor Example INTEGRITY Global Supply Chains & Business Networks Global Transport Corridors Sustainable Supply Chains Etc. Fresh Corridor

21 Fresh Corridor is er een weg over water?

22 Waarom Fresh Corridor? Creëer De Toekomstige Multi Modale Infrastructuur voor Versvervoer

23 Waarom Fresh Corridor? Congestie op de weg Alternatieven: Spoor, Binnenvaart en Short Sea Veranderingen in Markt Toegenomen containerisatie Internationale positie Dutch Fresh Agri Sector Locaties Fruitport Rotterdam Fresh World Barendrecht Bargeterminal Venlo Fruitpact Geldermalsen

24 Waarom Fresh Corridor? Milieu Carbonfootprint, CO2 en andere emissies Technologie Container Controlled Atmosphere ICT Client Import, Client Export, Sagitta,

25 Waartoe Fresh Corridor? verbeteren concurrentiekracht versterken internationale marktpositie vergroten duurzaamheid van de greenports Mijn Vader: als je goed verdient, kom je vanzelf in beter milieu

26 productiegebied ligt altijd bij shortsea haven multimodale netwerken markten liggen altijd bij knooppunten wat hebben greenports en mainport elkaar te bieden deepsea, shortsea, binnenvaart, spoor, wegvervoer

27 Fresh Corridor Network Deep Sea Shortsea netwerk Production area Close to shortsea port Shortsea Rotterdam, Antwerpen Vlissingen ROTTERDAM Production areas Close to shortsea port barge spoor weg

28 Road transport in Europe Production areas Close to shortsea port Road Transport South-North

29 Fijnvertakt Europees binnenvaart terminalnetwerk Rotterdamse haven productiegebied ligt altijd bij shortsea haven markten liggen altijd bij knooppunten

30 Fresh Corridor Rotterdam Fruitpact Venlo Vlissingen Antwerpen Vervoer van groente en fruit met de binnenvaart Terminals Verbindingen Besturing

31 x Start Jaarplan 2008/9 x Start Jaarplan 2009/10 Project bestuur Interne Control 1 projectbureau Fresh Corr 2 Rdam-Venlo Rdam intern Westland Exp.Netw. overig DEEP SEA Fruitpact Betuwe Rdam//Vlissingen Venlo Terminal Planning Monitoring Toezicht Keten mgt clusteren verbinden regisseren

32 Waal- Eemhaven Fruitport naar Waal-Eemhaven Seabrex (voorzitter) Samskip Fruitmasters DailyFresh Havenbedrijf Rotterdam Waalhaven Beheer Groep Freshport Koelschepen Shortsea Barge connectie Maasvlakte Barge netwerk achterland Spoornetwerk achterland Import/export Fruit en groente

33 Infrastructure Waalhaven Maasvlakte barges Maasvlakte shortsea eefer vessels barge network Fresh & Food company cluster Road transport RSC rail shuttle network

34 Maasroute Maasvlakte Stadshavens - Venlo Westland Bleiswijk Maasvlakte Merwehaven WAT (APM/ECT) Waalhaven KUNNEN WE ALS Ridderhaven B drecht MARITIME SECTOR Freshworld Barendrecht Maersk (APM) Samskip Waalhaven Beheer BCTN (Wanssum) Coolboxx Container binnenvaart Zon Fresh Park Best Fresh Groep Greenery International Havenbedrijf Rotterdam HIERVAN LEREN? Wanssum Venlo Maasvlakte Ridderhaven Barendrecht Maasvlakte Waalhaven - Wanssum Freshpark Venlo

35 Het vaart op Ridderhaven 100 containers kosten en service ok Hispa, WAT Bakker, KUNNEN Jaguar WE ALS gesprekken met andere handelsbedrijven MARITIME SECTOR Amsterdam Consulting HIERVAN LEREN? Het vaart ook voorzichtig op Wanssum enkele containers op proef Jin Jin (Best Fresh Group) Coolboxx service en kosten ok mits clustering verbreding iom Freshpark Venlo / BCTN PSB, van de Geijn Partners

36 Infrastructure Multi modal Terminal (FC2) Transhipment hubs Conditioned Warehouses IT systems Etc.

37 Logistical Concepts Maasroute shuttles Extended Gate 4 C concept Etc. Consolidation Multi modal Frequency Flexibility Costs Etc.

38 Control Virtual agents Time window-management Electronic auctions Consolidation systems Etc.

39 Projectgovernance Fresh Corridor Prof dr J. van Nunen, Chairman Frugi Venta, Sea Kloosterboer, Invest Visbeen Transportgroup, Seabrex, Greenery International, Best Fresh Group, Royal Fruitmasters Groep, Zon Fruit & Vegetables, Port of Rotterdam, Inlandshipping foundation, Province Zuid-Holland,

40 AMBITION FRESH CORRIDOR Een 4C Project Past in NATIONALE VISIE CIE VAN LAARHOVEN

41 Van Nederland Distributieland naar Nederland Logistiek Regieland 41

42 Een tweede voorbeeld ROTTERDAM het CLIMATE INITIATIVE en de HAVEN

43 Sustainable Supply Chain Concepts In a World where...

44 and Sustainable Transport and Supply Networks Suppliers (thailand) Manufacturers (China) Port of Rotterdam HPH-ECT EDC Germany Customer NYK Asia Lines Maersk ERS rail shuttle Vos European transport are monitored and sensed

45 and Closed Loop Supply Chains are monitored and sensed Raw material Manufacturing Distribution Consumer Economic impacts Environmental impacts Social impacts Remanufacturing Service Refurbishing Repair Collect Test Disassembly Recycling Including all processes Disposal CARBON FOOTPRINT?

46 Monitoring Information Sustainable Supply & Transport Networks Markets & demand Resources Infrastructure organisation Etc.

47 Monitoring Information sustainable Supply & Transport Networks Demand o Customers o Consignees o Installed base o Etc. Cargo o Place o Status o etc.

48 Example s of Monitoring Traffic Ships Cars Tires Copiers Containers Road infrastructure Etc.

49 Monitoring Information as input for (real time) optimization MODELS Many Opportunities

50 Making Profit with and using Monitoring Information in Multiple Ways Security, Safety, Sustainability, Profit

51 Making Profit with and using Monitoring Information in Multiple Ways Only by use of agent technology?

52 Agent based Cross Organizational Sustainable Supply Networks

53 Agent Research based on monitoring Sustainable Supply & Transport networks Data mining on installed base DSS for data analyses Optimization operation Feedback to service New service definitions New creative opportunities Etc. CUSTOMS APPROACH SERVICE

54 An old Example on Monitoring & Traceability SAVI Smart & Secure Trade lanes initiative Green Trade lanes

55 Industry Leaders Join Forces Strategic Council for Security Technology o Global leaders take initiative for secure container transport. Smart and Secure Tradelanes o Industry-based global initiative to improve supply chain security. o container security and tracking built on existing infrastructure and technologies Strategic Council on Security Technology

56 US Govt. Dept. Total Asset Visibility Network Antwerp Bremerhaven McGuire Air Force Base o Beaumont Port Brindisi 36 countries and growing Macedonia o o o o o 400 nodes Airports, Seaports, Rail Terminals, Consolidation Points 250,000 conveyances tracked Open network, international (ISO) and technology standards-based system Integrated with a number of complementary technologies (sensors, GPS, handheld devices) Technology infrastructure available for global container security

57 Transportation Security & Tracking System Network Topology

58 SAVI SITE MANAGER RADIO ACCESS POINT SIGNPOST 2.4GHz or other Backhaul READER Tag ID + Signpost ID + Seal Condition 433 MHz Signpost ID 123 KHz Seal/Tag Commands 433MHz SIGNPOST MODE BEACON MODE TAMPER EVENT Tag ID Seal Condition Tag ID Tamper Condition SMART SEAL TAG Seal/Tag Commands 433MHz / 123 KHz SAVI MOBILE READER POD AND HANDHELD

59 Smart Container Savi Sentinel: The brains of a super smart container - interior sensor hub and exterior 2-way network transponder Network Reader Integrated interior sensor hub and multiple sensors for temperature, humidity, shock, vibration, radioactivity, etc. Sensors on interior walls linked to Sentinel Application software uniquely integrated with automatic identification technologies Container Interior Savi Sentinel sensor hub A Super Smart Container linked to a network constantly monitors the location, security and condition of valuable goods in real-time Sensor for radioactivity and humidity

60 General Phase I Results Phase I produced tangible results for its users 65 participants collaborated in a global initiative that spanned 4 continents and shipped 818 containers through 18 tradelanes. SST network enabled shippers to meet or exceed 100% of Customs requirements for advanced manifest information. Average of 7.3 automated reports on the status and location of container were collected for each shipment during Phase I. SST transmitted status and location information, up to two days earlier than through traditional EDI system In 5% of the containers shipped, a significant routing or rules exception was detected and transmitted to SST users. For containers of average value, the SST system demonstrated a potential net financial operational benefit to shippers of $378-$462 per container.

61 So the money is lying on the street How much does it cost to pick it up?

62 New EU Project INTEGRITY With Global door to door Chains

63 INTEGRITY: Scientific Challenge 1. Analyzing real door-to door intermodal chain instead of port to port 2. Actual measuring impact cost benefits and carbon footprint in practice. 3. Innovative distributed concept of IT architecture of the visibility platform coupling various IOS from the physical and transaction layer

64 INTEGRITY: Scientific Challenge New vision of supply chain control from passive, reactive and mostly offline to (pro)active & online (with e.g. Supply Chain Event Management tools) Development of intelligent algorithms to support risk analysis (Customs) and the sensing & pacing concept Development of innovative & open business model (incl charging structures) and exploitation model with special attention for TTPs Gradually demand focus

65 From Tracking and Tracing to Sensing and Pacing

66 Question? Can we use monitoring information to do the Last Mile Demand Driven PEOPLE & PLEASURE & BALANCE?

67 Question? Can we use monitoring information to do the Last Mile Demand Driven PLANNING & ROUTING & ALERTS?

68 Question? Can we use monitoring information to develop Sustainable Solutions DEEP SEA& SHORT SEA & BARGE &

69 Innovatie in Maritiem Transport Veel Fantastische Research Mogelijkheden KVNR