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1 MODULES HOOFDFASE MANDATORY Advanced Course Applied Research 2 Advanced Course Concepting Plus 4 Advanced Course Creativity & Personality 6 Advanced Course Strategic Communication Management 8 Special Weeks OPTIONAL Advanced Course Artist Management (will follow soon) Advanced Course Big Data & Data Marketing 10 Advanced Course Copywriting 12 Advanced Course Corporate & Social Responsibility 14 Advanced Course Cultural Entrepreneurship 16 Advanced Course Dance 18 Advanced Course Concepts in a Digital Age 20 Advanced Course Ethics 22 Advanced Course Eureopean Grant Management (will follow soon) Advanced Course Event 24 Advanced Course Film Studies 26 Advanced Course Futures Research & Trendwatching 28 Advanced Course Gaming 30 Advanced Course Generation Studies 32 Advanced Course Interview 34 Advanced Course Leadership (will follow soon) Advanced Course Manipulating Consumer Behavior 36 Advanced Course Music 38 Advanced Course Psychology of Courage 40 Advanced Course Radiomanagement 42 Advanced Course Television Studies 44 Advanced Course Theater Marketing 46 Advanced Course Themepark Concepting 48 Advanced Course Themepark Economics 50 Advanced Course Transmedia Storytelling 52 1

2 competentie 55 representeren competentie 1 analyseren & onderzoek competentie 2 ontwikkelen VaN EN adviseren over communicatiebeleid competentie 4 creëren EN realiseren competentie 3 plannen EN organiseren Naam module APPLIED RESEARCH ACCO02 Geef aan in hoeverre de competenties verwerkt/ gedekt is in de module. 1. minimaal - 5. maximaal competentie 1 competentie 2 competentie 3 competentie 4 competentie BEroEpsproductEN Research proposal, management summary. VErplichtE literatuur + isbn Will be anounced on ACI portal. toetsvorm Exam. studiebelasting tentamenstof Lectures: 24 hours Preparation for lectures: 24 hours Preparation for exam: 36 hours Will be anounced on ACI portal. hulpmiddelen Bij toets None. 2

3 hoofdonderwerpen / omschrijving module This module revolves around setting up and conducting applied research. The lectures follow the sequence of a research report: translating a question from the field into a relevant research subject, selecting relevant literature, doing preliminary research, constructing a problem analysis, formulating main- & sub-questions and research goals, choosing a research design, analyzing (semi-) academic literature, designing research instruments, analyzing data, reporting results, conclusions and discussion, constructing recommendations, reporting according to APA-guidelines. During the course there is a lot of emphasis on writing a research proposal. This research proposal is the first step toward your final thesis. NB: examination can be related to this research proposal. 3

4 COMPETENTIE 55 REPRESENTEREN COMPETENTIES COMPETENTIE 1 ANALYSEREN & ONDERZOEK COMPETENTIE 2 ONTWIKKELEN V AN EN ADVISEREN OVER COMMUNICATIEBELEID NAAM MODULE COMPETENTIES Geef aan in hoeverre de competenties verwerkt/ gedekt is in de module. 1. minimaal - 5. maximaal BEROEPSPRODUCTEN COMPETENTIE 4 CREËREN EN REALISEREN CONCEPTING PLUS ACCO04 competentie 1 competentie 2 competentie 3 competentie 4 competentie Creative report (infographic style) COMPETENTIE 3 PLANNEN EN ORGANISEREN VERPLICHTE LITERATUUR + ISBN Powerpoint slides, articles, hand-outs TOETSVORM Assignment STUDIEBELASTING Lectures: 24 hours Preparation for lectures:24 hours Preparation for assignment: 36 hours TENTAMENSTOF HULPMIDDELEN BIJ TOETS Concept thinking, branding, vision development, implementation of concepts, service design, experience, facilitating skills None 4

5 HOOFDONDERWERPEN / OMSCHRIJVING MODULE The assignment of this course is creating your own concepting model to analyse an existing international concept (groupwork) in order to give recommendations for implementation (individual work). Together, this creates a creative report with both the group- and individual work. The focus of this Advanced Course Concepting Plus is on different methods of concept development. We will break down existing concepts and analyze them, thus trying to make them better, and create even better new concepts. Your research into existing concepts, as well as your fellow students' research, will be both facilitated and integrated into the program by the lecturers and yourselves, creating live and current material for your professional development. 5

6 ADVANCED COURSES MODULE BESCHRIJVING competentie 55 representeren competentie 1 analyseren & onderzoek competentie 2 ontwikkelen V an EN adviseren over communicatiebeleid competentie 4 creëren EN realiseren competentie 3 plannen EN organiseren Naam module CREATIVITY & PERSONALITY Geef aan in hoeverre de competenties verwerkt/ gedekt is in de module. 1. minimaal - 5. maximaal competentie 1 competentie 2 competentie 3 competentie 4 competentie BEroEpsproductEN VErplichtE literatuur + isbn toetsvorm studiebelasting tentamenstof hulpmiddelen Bij toets Concept (LOCO-competence 4) Means of communication (LOCO-competence 4) How to be an Explorer of the World / Keri Smith / Publisher Penguin Books Ltd. / 2011 / ISBN: / 15,99 Assignment Colleges: 24 uur Voorbereiding colleges:24 uur Voorbereiding opdracht: 36 uur Concept with a portfolio: the concept is the shaping of an ideal, (Example: student devises a concept for a big feature film). The concept is well argued: specific qualities, and what makes the development of this concept specifically advantageous for the student. At the presentation, the creator of a type 2 concept already puts forward proposals for pilots or satellites that are feasible, and could pave the way for the ideal. Literature and classes 6

7 hoofdonderwerpen / omschrijving module In this Advanced Course, students will explore their own personalities, and the important role of creativity therein. How do I use creativity? Who am I as a person? What are my passions, and how can I use these for developing my creativity in both my private and professional life? Students discover their own, personal style. They use an artistic approach, both materially and conceptually: they materialize. Students are challenged to step out of their comfort zone, and cross borders, both mentally and creatively. The process is executed in an organized, intentionally positive context, in which the shaping of ideas is received in a distinctly positive and constructive way. One group excursion, as well as individual visits to inspirational sites, are included in this course (this includes travel costs and entrance fees for students.) COMMUNICATIE MODULE BESCHRIJVING JAAR 1 7

8 competentie 55 representeren competentie 1 analyseren & onderzoek competentie 2 ontwikkelen V an EN adviseren over communicatiebeleid competentie 4 creëren EN realiseren competentie 3 plannen EN organiseren Naam module STRATEGIC COMMUNICATION MANAGEMENT ACCO03 Geef aan in hoeverre de competenties verwerkt/ gedekt is in de module. 1. minimaal - 5. maximaal competentie 1 competentie 2 competentie 3 competentie 4 competentie BEroEpsproductEN VErplichtE literatuur + isbn toetsvorm studiebelasting tentamenstof hulpmiddelen Bij toets - Analysis organisation identity (competentie 1 + 2) - Issue analysis (competentie 1 + 2) - Stakeholder analysis (competentie 1 + 2) - Strategic communication advisory on issues management and crisis communications (competentie 2) - Translate strategic advice into tactical/ operational advice. (competentie 2) - Planning of communication (competentie 3) - Press release (compentie 2 + 4) - Pepresenting an organisation during a press conference. (competentie 2 + 5) Articles available on ACI Portal Assignment Lectures: 24 hours Preparation for lectures:24 hours Preparation for assignment: 36 hours Reputation management, issues management, stakeholder analysis, crisis communications. Not relevant. 8

9 hoofdonderwerpen / omschrijving module This course is about issue management and crisis communications. These are considered relevant fields in corporate communications management and are closely related to reputation management. Issues management and crisis communications are becoming increasingly important as a result of social media. You analyse issues to be better prepared when a crisis occurs. Effective issue management could be considered a form of crisis prevention. Issue management is about the timely recognition of risks and opportunities with regard to relevant (social) issues. It s about responding to these in such a way that the reputation (and business) of the organisation suffer the least possible damage or even benefit from them. Every issue has its own arena of relevant stakeholders you have to be aware of. Based on the issue analysis, you think of possible crisis scenarios. You translate the results of the issue and stakeholder analysis into a strategic advisory on issue management and crisis communications. Crisis communications is designed to protect and defend an organization facing a public challenge to its reputation. These challenges occur in many different forms, such as natural disaster, financial crisis, product recalls, leadership crisis, etc. You learn how to respond in a crisis situation, in accordance with the organization's identity, to manage reputation damage, or even use the crisis to (re)build your reputation. 9

10 COMMUNICATIE competentie 55 representeren competentie 1 analyseren & onderzoek competentie 2 ontwikkelen V an EN adviseren over communicatiebeleid competentie 4 creëren EN realiseren competentie 3 plannen EN organiseren Naam module SPECIAL WEEKS Geef aan in hoeverre de competenties verwerkt/ gedekt is in de module. 1. minimaal - 5. maximaal competentie 1 competentie 2 competentie 3 competentie 4 competentie BEroEpsproductEN VErplichtE literatuur + isbn A Project plan, an individual analysis, a written strategic advice and presentation. Hand outs and documents regarding the Special Weeks toetsvorm Product A: Group product, Product B: Individual product, Product C: Group product studiebelasting In total: 2 ECTS (56 hours) Preparation: 16 hours Total of the Special Weeks including assignments: 40 hours tentamenstof hulpmiddelen Bij toets 10

11 hoofdonderwerpen / omschrijving module Presence in the last and physical week of the Special Weeks is mandatory regarding working in teams. Overall Assignment During the special weeks (total time including preparation three weeks) you work on a strategic advice towards your client. The assignment contains two group products and one individual product. Product A Project plan - Group product Write a project plan. In this plan you introduce your [consultancy] as a group, [it's] organizational structure and the corporate identity using a Master class (innovative business) as inspiration. You also include a debriefing and a project proposal. The debriefing consists of a written feedback based on the briefing. The purpose of the debriefing is to avoid misunderstandings in the initial phase of the project. The project proposal consists of all assumptions and constraints of the project. It includes a planning for the following weeks and a division of subjects for the individual analysis. Product B Analysis - Individual product Use a Marketing model which is new to you and use it to write a business and environmental analysis. Start the product with a brief analysis of the model and why you use this model. Secondly use the model to write the business and environmental analysis. Convert this information to relevant knowledge for your client and college students. You present your models and findings to your group members to learn from each other. Product C Strategic advice - Group product Based on the analysis a usable strategic market/communication advisory will be written. The advice should be a long-term advice. Analyze the individual products, summarize the important highlights and use this as a fundamental base for your advice. The advice should include an elaboration of marketing communication tools. 11

12 ADVANCED COURSES MODULE BESCHRIJVING competentie 55 representeren competentie 1 analyseren & onderzoek competentie 2 ontwikkelen VaN EN adviseren over communicatiebeleid competentie 4 creëren EN realiseren competentie 3 plannen EN organiseren Naam module BIG DATA & DATA MARKETING Geef aan in hoeverre de competenties verwerkt/ gedekt is in de module. 1. minimaal - 5. maximaal competentie 1 competentie 2 competentie 3 competentie 4 competentie BEroEpsproductEN Adviesrapport, marketingplan of marketingcommunciatieplan nav analyse VErplichtE literatuur + isbn toetsvorm Big Data: A Revolution That Will Transform How We Live, Work, and Think / Viktor Mayer-Schonberger & Kenneth Cukier March / 2014 /ISBN: / 13,99 Tentamen studiebelasting tentamenstof Voorbereiding colleges: 36 Colleges: 24 Voorbereiding tentamen: 24 Boek, artikelen, alle behandelde stof in de colleges. hulpmiddelen Bij toets Geen 12

13 hoofdonderwerpen / omschrijving module Probably you've heard the phrase big data a hundred times and still you don't exactly know what's meant with it. Big data describes the exponential growth and availability of data. It may be as important to business and society as the Internet has become. Why? More data may lead to more accurate analyses which could be used to make internal processes and marketing efforts more efficient and effective and to grow businesses. In this course we will find out what big data and data marketing is, how data is collected, processed and what companies, including those in the EMEG branche, do with all this data. Various persons from the field will give guest lectures about how big data and data marketing is used in their companies. COMMUNICATIE MODULE BESCHRIJVING JAAR 1 13

14 ADVANCED COURSES MODULE BESCHRIJVING competentie 55 representeren competentie 1 analyseren & onderzoek competentie 2 ontwikkelen V an EN adviseren over communicatiebeleid competentie 4 creëren EN realiseren competentie 3 plannen EN organiseren Naam module CONCEPTS IN A DIGITAL AGE Geef aan in hoeverre de competenties verwerkt/ gedekt is in de module. 1. minimaal - 5. maximaal BEroEpsproductEN competentie 1 competentie 2 competentie 3 competentie 4 competentie 5 Videodiary VErplichtE literatuur + isbn toetsvorm Literature / Articles can be found on the portal Recommended blogs: Techcrunch; Trendwatching; FastcoDesign; The Next Web; The Verge; Wired Magazine; Kickstarter; Mashable Individually you will make a video diary of your own personal development during the course. In this diary you need to: - Explain three unknown digital terms - Test an app/webplatform and give a review - Interview a digital expert - Share your thoughts and opinion If you fail / have failed, the same assignment applies. studiebelasting tentamenstof hulpmiddelen Bij toets Lessons: 24 hours. Preperations for the lessons: 24 hours Final assignment: remaining hours (distributed over the entire duration of the course). All of the lessons (presentation + discussion) and the articles on the portal Whatever is needed 14

15 hoofdonderwerpen / omschrijving module Dear communication-professional, chances are that you will start working for a company that has Digital in its core. Nowadays, international players like Mailchimp, AirBnB, Waze, Etsy and Pinterest are true digital players, and they are worth billions. Dutch companies like Booking.com, Werkspot and Coolblue have created strong digital business. By using clever propositions, innovative business models and a progressive business culture, they have won over the hearts of millions of customers. This Advanced Course gives an answer to the question how you, as a creative communication professional, can function effectively in such a dynamic digital environment. In this journey we will discuss questions like with what kind of persons will we work together? or Which terminology is used at these digital players. What do you need to know and how can you prepare yourself properly for working in multidisciplinary teams? To be an effective communication professional, working for a Concept in a Digital Age, you ll need this crash course to come up to speed. We will discuss the following topics: - A Strong Proposition & The Power of a Niche - Data, Data, Data & The Lean Startup - The Devil is in the Details & The Designer as a CEO - The Lean Startup & Work Principles Be prepared for terms like: UI, Scrum, Front-end, ZMOT, Planning Poker and Heatmaps. Be prepared for companies like: Square, Intercom, IFTTT, Strava, Placemeter and Pith.li. The lessons will give you a profound foundation of knowledge, but there is also room for Q&A in class. We will do this together. The assignment for this course is a dynamic one you will make a video diary of your findings during this course and you will show it to your fellow classmates during the last lesson. This way, your development can help your fellow students as theirs can help you. You can film whatever you like. Feel welcome. Go Digital! COMMUNICATIE MODULE BESCHRIJVING JAAR 1 15

16 competentie 55 representeren competentie 1 analyseren & onderzoek competentie 2 ontwikkelen VaN EN adviseren over communicatiebeleid competentie 4 creëren EN realiseren competentie 3 plannen EN organiseren Naam module Geef aan in hoeverre de competenties verwerkt/ gedekt is in de module. 1. minimaal - 5. maximaal COPYWRITING competentie 1 competentie 2 competentie 3 competentie 4 competentie BEroEpsproductEN VErplichtE literatuur + isbn Schrijfdossier met eigen werk bijvoorbeeld: advertentie, persbericht, blogpost, (tv/film/commercial)script, webstekst, (direct)mail, reflectie, sollicitatie. Aan de hand van de eigen leerdoelen zoeken studenten een boek. toetsvorm Dossier met omstreeks 13 opdrachten en 'presentatie'' voor de klant. studiebelasting 84 SBU tentamenstof hulpmiddelen Bij toets 16

17 hoofdonderwerpen / omschrijving module Tijdens de Avanced Course Copywriting ga je aan de slag met verschillende opdrachtgevers. Leer je je mannetjes of vrouwtje te staan als schrijver(ster) in het werkveld. Verdiep je je in schrijftechnieken die voor jouw loopbaan van belang zijn. En maak je een flinke groeispurt door in zes pittige en bijzondere weken. "Het was een achtbaan van inzichten en verrassingen" "Mijn schrijfmojo is weer helemaal terug" "Door de course heb ik nu mijn eerste opdrachtgevers binnen" Invulling van de course is voor een groot deel gebaseerd op de wensen en inzet van de deelnemer. Denk aan onderwerpen als: - De kneepjes van het copywriting vak - Hoe haal je de aardappel uit je pen... - Vaarwel "Welkom", schrijven voor websites - Het eerste hoofdstuk van je debuut roman - Schrijf geschiedenis, de kracht van Storytelling - SUPERSCRIPTS! Voor tv, film, commercial of je presentatie - Winnen met woorden van klussen tot klanten - Maak van je blog een bestseller 17

18 competentie 55 representeren competentie 1 analyseren & onderzoek competentie 2 ontwikkelen V an EN adviseren over communicatiebeleid competentie 4 creëren EN realiseren competentie 3 plannen EN organiseren Naam module CORPORATE SOCIAL RESPONSIBILITY Geef aan in hoeverre de competenties verwerkt/ gedekt is in de module. 1. minimaal - 5. maximaal competentie 1 competentie 2 competentie 3 competentie 4 competentie BEroEpsproductEN kritisch artikel, kleine documentaire VErplichtE literatuur + isbn Corporate Responsibility: Governance, Compliance and Ethics in a Sustainable Environment 2/ Tom Cannon / Financial Press Time / 2012 / ISBN: / 79,99 toetsvorm studiebelasting Individuele opdracht in vorm van artikel of mini documentaire. Studenten kruipen in de huid van een journalist en verrichten kritisch onderzoek naar een zelf gekozen CSR onderwerp. 84 tentamenstof Alle presentaties en onderwerpen die behandeld zijn in de colleges hulpmiddelen Bij toets Niet van toepassing, de toets is een eindproduct waarbij het gebruik van alle middelen is toegestaan 18

19 hoofdonderwerpen / omschrijving module Companies within the Event, Music and Entertainment Industry are faced with a growing demand from consumers for sustainable products and services. In addition society at large increasingly expects companies to give something in return. Governments become more strict in environmental and socio-economic regulations. Companies that are active in the entertainment business need to find ways to deal with the environmental and social demands. During the course you will become familiar with understanding and analyzing Corporate Social Responsibility (CSR) policies and approaches. You will learn the practical implications for marketing and communication (within the entertainment sector) and learn how to deal with them. The following topics will be covered: 1. Globalization, businesses and social responsibility 2. Business ethics 3. Entertainment and social responsibility 4. Tools to understand CSR within companies such as foot printing, reporting and certification 5. Understanding CSR themes including fair trade, child labour, human rights, pollution and corruption. The exact content of the course will be determined by actual events, news and developments within the field of CSR. The course is a combination of (guest) lectures, field visit to company, discussions and (prepared) presentations. You are expected to bring your own opinion to the classroom. 19

20 COMPETENTIE 55 REPRESENTEREN COMPETENTIES COMPETENTIE 1 ANALYSEREN & ONDERZOEK COMPETENTIE 2 ONTWIKKELEN VAN EN ADVISEREN OVER COMMUNICATIEBELEID COMPETENTIE 4 CREËREN EN REALISEREN COMPETENTIE 3 PLANNEN EN ORGANISEREN NAAM MODULE CULTURAL ENTREPRENEURSHIP COMPETENTIES Geef aan in hoeverre de competenties verwerkt/ gedekt is in de module. 1. minimaal - 5. maximaal competentie 1 competentie 2 competentie 3 competentie 4 competentie BEROEPSPRODUCTEN Een eindverslag en de uitvoering van een sub-event binnen NU&STRAKS. VERPLICHTE LITERATUUR + ISBN Er wordt gebruik gemaakt van literatuur, blogs, publicaties etc, verkregen uit eigen onderzoek. TOETSVORM Maken van, en presenteren van eindverslag. Tevens de ambitie om sub-event uit te voeren. STUDIEBELASTING 80 uur TENTAMENSTOF Eindverslag HULPMIDDELEN BIJ TOETS nvt 20

21 HOOFDONDERWERPEN / OMSCHRIJVING MODULE Opdracht Cultural Entrepreneurship: Binnen dit vak is het de bedoeling dat er een culturele activiteit binnen het NU&STRAKS programma georganiseerd en uitgevoerd wordt. De organisatie en uitvoering vindt plaats in groepen van vijf tot zes studenten. Er wordt een eindverslag gemaakt met een presentatie ter onderbouwing. In het eindverslag dienen de volgende zaken aan de orde te komen: 1. Voorblad: namen studenten met student-nummer, naam projectgroep, eigen huisstijl/logo, naam activiteit. 2. Inleiding: introductie projectgroep, missie/visie projectgroep, kernwaarden projectgroep, beschrijving van de projectgroep (individuele taken, bevoegdheden, contactgegevens) en beschrijving persoonlijke en groep-leerdoelen van iedere student en de groep (SMART) formuleren. 3. Individuele analyse van de doelgroep en uitgewerkt advies. 4. Strategisch advies voor de keuze van de activiteit (probleemstelling/vraagstelling), waarom, hoe is deze keuze tot stand gekomen, doelstelling van het evenement (SMART formuleren) en te behalen eindresultaat. 5. Doelgroep beschrijving en beschrijving overige partijen/betrokkenen. 6. Beschrijving concept van de activiteit. 7. Beschrijving van het proces en eindresultaat incl.visualisatie. 8. Evaluatie van het eindresultaat (rendement van de activiteit, individuele evaluatie en groep-evaluatie, positieve en verbeter punten (tips en tops), financiële afwikkeling, conclusies, aanbevelingen richting opleiding). Bijlagen: 01. Begroting en definitieve eindbalans. 02. Peer-to-peer review 03. Overige relevante documenten (subsidieaanvragen, vergunningen etc). Bij de beoordeling van het eindverslag wordt ook gekeken naar professionele lay-out, goede visualisatie, creativiteit, correct gebruik van de Nederlandse taal, prettig lopend verhaal (juiste inleiding bij ieder hoofdstuk), paginanummering, inhoudsopgave, voorwoord etc. Het verslag is leidend voor het cijfer en er is de ambitie om het programma uit te voeren. 21

22 ADVANCED COURSES MODULE BESCHRIJVING competentie 55 representeren competentie 1 analyseren & onderzoek competentie 2 ontwikkelen V an EN adviseren over communicatiebeleid competentie 4 creëren EN realiseren competentie 3 plannen EN organiseren Naam module Geef aan in hoeverre de competenties verwerkt/ gedekt is in de module. 1. minimaal - 5. maximaal BEroEpsproductEN DANCE competentie 1 competentie 2 competentie 3 competentie 4 competentie 5 Concept VErplichtE literatuur + isbn -Dutch Dance, 25 jaar dance in Nederland / Mark van Bergen / Xander Uitgevers / 2013 / ISBN: / Last Night A DJ Saved My Life / Bill Brewster & Frank Broughton / Headline / 1999 / ISBN: / 15,99 toetsvorm studiebelasting tentamenstof hulpmiddelen Bij toets Assignments Colleges: 24 hours Preparation colleges: 30 hours Preparation of the assignments: 30 hours To be able to complete the assignment,you will need to know and understand the history of dance music, the structure of the contemporary dance industry and must be able to develop and market your own, innovative dance event. Focus is on the Dutch (succesful) scene, but international history and developments are represented as well, as 'EDM' is taking over worldwide. - 22

23 hoofdonderwerpen / omschrijving module From early birds like Eddy de Clercq, Dimitri and Joost van Bellen, via zeroes trance heroes Tiësto and Armin van Buuren till the US conquering 'EDM' of Hardwell, Afrojack and nubreed like Martin Garrix. If it ain't Dutch, it ain't much in dance music! This course introduces into dance music industry and history, particularly our nation's part of it. How en when did house music evolve and why are The Netherlands such a key player in the worldwide scene? Not only do we get to know things about one of Holland's biggest export products, we also start doing en breeding out things ourselves. What comes with it organising a dance event and can we succeed by concepting a new way in this supposingly stuffed market? Some lectures will be held on location, in cooperation with major dj's and producers. Let's team up with real players in the scene and pitch our own grown! COMMUNICATIE MODULE BESCHRIJVING JAAR 1 23

24 competentie 55 representeren competentie 1 analyseren & onderzoek competentie 2 ontwikkelen V an EN adviseren over communicatiebeleid competentie 4 creëren EN realiseren competentie 3 plannen EN organiseren Naam module Geef aan in hoeverre de competenties verwerkt/ gedekt is in de module. 1. minimaal - 5. maximaal ETHICS competentie 1 competentie 2 competentie 3 competentie 4 competentie BEroEpsproductEN Analysis of an ethical topic in which students present arguments in favour and against a normative statment. VErplichtE literatuur + isbn Course Manual and Royalty Free Course Reader ("Ethics with a Pinch of Ontology and Epistemology, O. de Souza, 2013) toetsvorm studiebelasting tentamenstof hulpmiddelen Bij toets MC Exam - 40 questions on knowledge of ethical theories, concepts and principles (60%). Individual written assignment (40%). Classes: 24 hours (6 x 4 hours) Class Preparation: 12 hours (6 x 2 hours) Individual Assignment: 20 hours Ethics with a Pinch of Ontology and Epistemology, O. de Souza, 2013) None. 24

25 hoofdonderwerpen / omschrijving module 25

26 ADVANCED COURSES MODULE BESCHRIJVING competentie 55 representeren competentie 1 analyseren & onderzoek competentie 2 ontwikkelen VaN EN adviseren over communicatiebeleid competentie 4 creëren EN realiseren competentie 3 plannen EN organiseren Naam module Geef aan in hoeverre de competenties verwerkt/ gedekt is in de module. 1. minimaal - 5. maximaal EVENT competentie 1 competentie 2 competentie 3 competentie 4 competentie BEroEpsproductEN Event Model Canvas, Customer Journey, Return on Investment model VErplichtE literatuur + isbn toetsvorm Events as a Strategic Marketing Tool / D. Gerritsen en R. van Olderen / CABI Publishing / 2014 / ISBN: / 58,99 Individual written test studiebelasting tentamenstof Colleges: 24 hours Preparation colleges: 18 hours Preparation written exam: 42 hours The (entire) book and content of the classes (PPT-sheets) hulpmiddelen Bij toets Book, sheets classes 26

27 hoofdonderwerpen / omschrijving module Do you think Red Bull s Air Race World Championships or Crashed Ice Events are cool? Do you know the City of Utrecht paid about 8-10 Million euros to host the start of the Tour de France in 2015? These are just two examples of how organisations (brands) can use events to improve their image. Do you like creating creative concepts for events? Do you want to become an expert in Live Communication? Live communication is the most powerful tool that can be used to get your message to your targetgroup! This course is about Eventmarketing: how to use events within a marketing-/communication strategy? Besides this the course will also teach you about Customer Journeys (and includes a Customer Journey Assignment at an event-location). It includes a workshop about the EventModelGeneration-canvas, which is a powerful tool to empathize with different stakeholders and helps you to create valuable event designs. We will have a look at the future of Events / Live Communication. This course contains one or more excursions to for instance a Company where an eventmanager will explain how to use events in a branding campaign. Or an excursion to a City where the Coordinator Events will tell us about what this City values in their City Events and how these events fit in the City Marketing strategy. At each of these excursions you will gain insight into what it is really like to work in the field of marketing, communication or sales. And how all of these areas use events to communicate to their targetgroups. In this way you will experience the beauty of events as a live communication tool for marketing and communication! COMMUNICATIE MODULE BESCHRIJVING JAAR 1 27

Media en creativiteit. Winter jaar vier Werkcollege 7

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