het nieuwe werken, via video conferencing! STEFAN VAN HOOF DIRECTOR OF SALES, MATURE MARKETS

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2 het nieuwe werken, via video conferencing! STEFAN VAN HOOF DIRECTOR OF SALES, MATURE MARKETS

3 A little bit about us: Innovator in desktop video calling Innovator in HD business video communications!! Leader in video communications at the desk!! SIP network and hosted service for B2B!! Technology and manufacturing capabilities!! Top player in HD video communications in meeting rooms!! End to end enterprise solutions!! Endpoints, infrastructure, service!! Technology and channel relationships Shared commitment to our customers and partners Life-like, HD-quality video communication as mainstream and seamless as a telephone, for anyone, everywhere.

4 Our Vision Integrating PC video-calling with the meeting room Bringing videocalling into the living room Every desk/office Every meeting room Every teleworker HD Video Communications for Anyone, Anywhere, Anytime

5 Why VC get s more and more attentions 'Mexicaanse griep kost bedrijven bijna 2 miljard euro' woensdag 19 augustus :25 (elsevier) Financieel directeuren schatten de schade die Nederlandse bedrijven lijden door de Mexicaanse griep op minstens 1,8 miljard euro. Dat blijkt uit onderzoek van accountantskantoor Deloitte onder 65 Chief Executive Officers (CFO s). De ondervraagden vertegenwoordigen een gezamenlijke omzet van 134 miljard euro. Elsevier 26 oktober 2009 Vanaf januari 2010 worden weggebruikers in Nederland geconfronteerd met een ongekende verkeerschaos en 'extreem veel' files. verbale tekens. Sommige onderzoekers spreken zelfs van een verhouding 60% lichaamstaal, 30% klank van de stem, en 10% daadwerkelijke inhoud. (Wikipedia) 16 april 2010 Video oplossing voor gedupeerden IJslandse vulkaanuitbarsting Het internationale vliegverkeer wordt gehinderd door de IJslandse vulkaanuitbarsting. Overlast De VID verwacht dat autorijders op de drukke snelwegen als A1, A2, A9, A12 en A27 vaak zullen stranden. Op 22 plaatsen wordt vanaf februari 2010 gewerkt aan de wegen. ʻIn Nederland wordt elk jaar bijna twaalf miljard euro Mensen reageren op non-verbale signalen besteed aan vervoer van en tekens vaak onbewust meer dan op en naar vergaderingen. Reseller in Nederland in het verzorgen van hoogwaardige videoconferencing oplossingen, biedt daarom haar videoconferencing studio in Amsterdam en Zeist de komende drie dagen gratis aan. Dit met name voor alle direct gedupeerden van de vulkaanuitbarsting. Zij kunnen dan nog steeds, vrijwel zonder vertraging hun geplande zakelijke meeting laten doorgaan! Dat is voor een deel weggegooid geld, want bedrijven zouden veel vaker gebruik kunnen maken van video- en teleconferentiesʼ. [Aldus Prof. Erik Andriessen in zijn afscheidsrede aan de TUD] Het nieuwe werken: alleen voor de grote jongens? Roer om bij traditionele middenstanders 3 miljoen mensen vergaderen minimaal 1 uur per week (NL) Gemiddelde vergadertijd: 6,5 uur per week 3 uur reistijd/gemiddelde werkweek 35 uur 27% van werktijd wordt besteed aan vergaderen Stichting Nederlands EwerkForum door Marijke Snijder AMSTERDAM - Dat computergigant Microsoft de onbetwiste voorloper op het gebied van het nieuwe werken is, moge duidelijk zijn. Medewerkers kunnen er gebruikmaken van een zogenaamde flexplek en mogen thuiswerken. Is deze cultuurverandering alleen mogelijk voor multinationals, of liggen er ook kansen voor het midden- en kleinbedrijf? Elke ondernemer zou het nieuwe werken serieus moeten overwegen. ma 05 jan 2009, 07:11 lees voor Bijna 600 km file door gladde wegen RIJSWIJK - Het is een chaos op de snelwegen. Vooral in het oosten van Limburg en Brabant heeft het verkeer veel last van sneeuw en gladheid op de weg. Om vanmorgen stond er 524 kilometer file. De langste file staat op de A58 tussen Bergen op Zoom en Eindhoven: 45 kilometer.

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7 The Visual Enterprise Eco System: internal and external Video Communication with Anyone, Anytime, Anywhere Telepresence Remote Partners HD Video Conferencing Customers Suppliers Desktop Video Home Mobile Page 5 LifeSize Confidential Partner Only 2009 LifeSize Communications, Inc

8 Who believes video conferencing will be dominant?

9 Lifesize s Eco System Management LG Executive Interoperability Room Series Team Series Express Series Passport Desktop Control Endpoints Bridge 2200 Communicator Transit Networker Video Center Transit Client H.320 ISDN FW/NAT Connectivity ISDN Connectivity

10 Microsoft OCS integration

11 the Microsoft OCS environment LifeSize Communicator extends the capabilities the Microsoft OCS unified communications platform by offering a HD quality, feature-rich What brings LifeSize to Lync? visual communications experience for OCS users in their Microsoft environment. Tight integration to Microsoft OCS enables high definition interoper- Logitech able video Headsets calling, leveraging Enhancing the OCS client HD and Video directory. Communications Communicator Webcams also offers interoperability certified the for Microsoft between OCS item PCs OCS and B910 environment standards-based HD in Logitech Logitech video communication Keyboards systems, LifeSize and Communicator supports continuous extends the capabilities presence the Microsoft OCS multiparty HD video calls. Microsoft is Desktop Video, environment. LS offers conferencing room solution (with industry Key Features standard H.323/H.264) Excellent connection to OCS Tight integration environment to Microsoft offers OCS enables connection high definition to interoper- the world LifeSize Communicator enriches the visual communications experience supports open standards, such as H.264, ensure interoperability with other LifeSize Communicator Traversal Server - LifeSize Communicator video infrastructure. Leveraging Microsoft s presence directory and OCS HD client Quality Traversal Server is a complete firewall with Communicator s and NAT traversal standards-based solution video that capabilities, enables high definition video calls across enterprises video by securely calls are just connecting a click away. through firewalls. With able video calling, leveraging the OCS client and directory. Communicator also offers interoperability between PCs and standards-based for the OCS end user through three key pieces of software: HD video and audio video communication systems, and supports continuous presence multiparty HD video calls. LifeSize Communicator - LifeSize Communicator client delivers a Interoperable business-class desktop video conferencing experience, in HD. Communicator supports open standards, such LifeSize as H.264, Communicator ensure enriches interoperability the visual communications with other experience for the OCS end user through three key pieces of software: video infrastructure. Leveraging Microsoft s presence directory and OCS client with Communicator s standards-based video capabilities, high definition tive Collabora- LifeSize Communicator - LifeSize Communicator client delivers a video calls are just a click away. business-class desktop video conferencing experience, in HD. Communicator SIP tunneling, the result is secure, Full LifeSize simple-to-use Communicator HD video Traversal communications. Server - LifeSize Communicator standardsbased enables MCU Traversal Server is a complete firewall and NAT traversal solution that LifeSize Communicator Multipoint Server - LifeSize Communicator video calls across enterprises by securely connecting through firewalls. With Multipoint Server is a software-based SIP tunneling, multipoint the result is control secure, simple-to-use unit (MCU) HD that video communications. supports on demand, ad hoc multiparty HD video conference calls. Tight Full HD LifeSize Communicator Multipoint Server - LifeSize Communicator Security integration with the OCS environment Multipoint Server ensures is a software-based that impromptu, multipoint multiparty control unit (MCU) that video conference calls are supported easily. unified communications platform by offering a HD quality, feature-rich visual communications experience for OCS users in their Microsoft supports on demand, ad hoc multiparty HD video conference calls. Tight integration with the OCS environment ensures that impromptu, multiparty video conference calls are supported easily. LifeSize Communicator enables organizations to fully realize the collaborative benefits and productivity gains of HD video calling in their LifeSize Communicator enables organizations to fully realize the col- LifeSize Communicator LifeSize Communicator Clear 720p30 receive and LifeSize Communicator Key Features Works with H.264 SIP-based endpoints and infrastructure HD video and audio Single-click, continuous presence multiparty conferencing Clear 720p30 receive and Works with H.264 SIP-based endpoints and infrastructure Software-based MCU that supports Single-click, true 720p30 continuous HD calls Up to 8 720p30 or 50+ widescreen Software-based VGA participants MCU that on software MCU HD Quality Interoperable Collaborative Full standardsbased MCU presence multiparty conferencing supports true 720p30 HD calls Up to 500 on firewall software traversal MCU calls Full HD Security Up to 8 720p30 or 50+ widescreen VGA participants Up to 500 firewall traversal calls

12 The names have been changed to protect the innocent Everything you are about to hear is Mostly True...

13 Meet Caroline Caroline is senior broker for a large international finance organisation She lives in Cambridge but works in London She is a very busy executive

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15 Early Start 6am Breakfast

16 Early Start In the taxi to the train station, she organises the video call on her phone

17 LifeSize Control Exchange integration In less than 60 seconds she has booked a 9 site video call with her mobile phone

18 record & Stream LifeSize Bridge Unrivaled HD quality, flexibility, and price/performance for multiparty video conferencing Build Your Intelligent Video Network. LifeSize Bridge redefines HD video conferencing for large multiparty calling. LifeSize Bridge scales intelligently with your organization s communication needs while providing unmatched quality and groundbreaking price/performance for multiparty HD video communications. LifeSize Bridge offers a low-risk, cost-effective platform to modularly extend HD video conferencing to an entire organization. Interoperable and standards-based, the easy-to-set-up and easyto-use LifeSize Bridge can be deployed where you need it most. LifeSize Bridge supports any codec, frame rate, call speed or resolution without loss of capacity or capability. To meet the needs of multiparty, collaborative conferencing, LifeSize Bridge is available with 16 ports. Its flat capacity and symmetric HD video support ensures a consistent, immersive HD quality experience every time, delivering predictive video communications for the entire organization. LifeSize Bridge can be deployed using scheduled calls, on-demand calls, or a hybrid of both, thereby providing maximum flexibility for system administrators. With logical call layouts, data-sharing and continuous presence coupled with voice-activated switching, LifeSize Bridge creates a true-to-life conference environment. Unrivaled price/ performance LifeSize Bridge Key Features Highest HD Quality Flat Capacity Modular Flexible Simple to use Symmetric video at 720p60 and 1080p30 Sustained frame rates Price per 720p30, 720p60 and 1080p port is lowest in industry Encoder per participant delivers HD for up to 16 participants Any codec, any speed, any resolution, any layout and any port without loss of capacity or capability Support for scheduled and/or on-demand HD video calls Direct conference dialing LifeSize Bridge. The Foundation for Your Intelligent Video Network. Intuitive Interfaces Easy-to-use calendar interface for scheduling Standards-based Supports video devices from LifeSize, and other vendors Control instructs Codecs to dial in & VC to record

19 Working on the Train

20 per Desktop Utilising LifeSize Transit, she places a call to the Singapore office from the Train

21 Firewall traversal Wifi 3G/UMTS crossing 5 networks passing firewalls Connect Internet DMZ Office LAN

22 9am Arrival in the office

23 11am Interview 1 st Interview for new team leaders position

24 Desktop Connection... and recorded for others to watch later 1000 Mile Journey

25 recording & Streaming Live or on-demand For the ones that missed the meeting to forward to others Confidentiality ensured by permissions based channels

26 Transit Office LAN DMZ Internet Star Investments

27 1pm PM Worldwide budget meeting

28 2:45pm Architects meeting

29 Office LAN 4:40 pm Planning Meeting

30 Dinner with Client

31 Epilogue

32 Countries visited Miles Travelled on business Effective meetings Carbon footprint Work life Balance Singapore, USA & Scotland 0 7 Very low You be the judge A good days work So far...

33 Vragen...?

34 dank u!!"#"$%&#%'$%()*+%,-.%/01%23//4%56#$-78'6