Advanced Courses CO. AANBOD Optional AC SEMESTER 1 - periode 1

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1 Advanced Courses CO Een Advanced Course (AC) is een module van 4 uur gedurende 1 periode (6wk). De AC s worden afgesloten met een schriftelijk tentamen/ opdracht/ mondelinge presentatie in de collegeweek 6. Studenten volgen per periode 2 verplichte Advanced Courses: Mandatory AC s; studenten worden ingedeeld. Deze AC s volgt de student op maandag en dinsdag gedurende het semester in samenstelling van je klas (bijvoorbeeld CO AC 4A). De klassenindelingen worden na de vakantie bekend gemaakt. Studenten volgen per periode ook 2 keuze Advanced Courses: Optional AC s, studenten kiezen zelf vóór 12 juli Deze AC s volgt de student van woensdag tot en met vrijdag. Dus 2 optional AC s in periode 1 en twee optionele AC s in periode 2 van semester 1. In totaal kies je dus vier optionele Advanced Courses. Kies GEEN Advanced Courses die op dezelfde dag plaatsvinden (binnen dezelfde periode) of waarvoor je niet toegankelijk bent. AANBOD Optional AC SEMESTER 1 - periode 1 1. Altijd te volgen > a. Psychology of courage - ENG Egbert Edelbroek vrijdag b. Cultural Entrepreneurship ENG Bram Cuijpers woensdag c. Imagineering ENG Sanne Knitel vrijdag d. Corporate Social Responsibility ENG Ruud Klep vrijdag e. Ethics ENG Oscar de Souza donderdag f. Generation Studies NL, Nicole de Boer/Sabina Meiling woensdag g. Games ENG Maarten de Rooij donderdag h. Storytelling ENG Hille van der Kaa donderdag i. Leadership ENG Marlin de Bresser vrijdag j. Film Studies ENG Ton te Slaa woensdag k. European Grant Management NL Ron Coenen/Annelies Swarts donderdag l. Live Entertainment ENG Jasper van den Dobbelsteen woensdag m. Copywriting NL Piet van Beurden woensdag n. Effectieve Marketing Communication Ivo Henckens Donderdag 2. Uitsluitend toegankelijk als student in studiejaar 2 het overeenkomende branchevak heeft gevolgd of als je de voorbereidende, overeenkomende Advanced Course hebt gevolgd > a. Event ENG Paul Schreuder vrijdag b. Entertainment Television ENG Ton te Slaa donderdag en vrijdag c. Music Business ENG Jan Bijlsma woensdag

2 AANBOD Optional AC SEMESTER 1 - periode 2 1. Altijd te volgen > a. Psychology of courage - ENG Egbert Edelbroek vrijdag b. Futures Research & Scenario Planning ENG Maaike Rijnders woensdag c. Cultural Entrepreneurship ENG Bram Cuijpers woensdag d. Corporate Social Responsibility ENG Ruud Klep vrijdag e. Ethics ENG Oscar de Souza donderdag f. Generation Studies NL, Nicole de Boer/Sabina Meiling woensdag g. Games ENG Maarten de Rooij donderdag h. Consumer Behavior Laura van Hinthum donderdag i. Storytelling ENG Hille van der Kaa donderdag j. Leadership ENG Marlin de Bresser vrijdag k. Theme park concepting ENG Pieter Cornelis woensdag l. Radio Management ENG Jantien van Tol donderdag m. Live Entertainment ENG Jasper van den Dobbelsteen woensdag n. Copywriting NL Piet van Beurden woensdag o. Effectieve Marketing Communication Ivo Henckens Donderdag 2. Uitsluitend toegankelijk als de student in studiejaar 2 het overeenkomende branchevak heeft gevolgd of als je de voorbereidende, overeenkomende Advanced Course heeft gevolgd > a. Event ENG Paul Schreuder vrijdag b. Entertainment Television ENG Ton te Slaa donderdag en vrijdag c. Music Business ENG Jan Bijlsma woensdag N.B. Indien er geen exchange studenten in een groep zitten, kan de docent besluiten de Engelstalige Advanced Course in het Nederlands aan te bieden. N.B. Indien er bij intekening 8 of minder studenten deze AC kiezen, kan deze gecanceld worden. N.B. Vol = vol. N.B. Het opgestelde aanbod is onder voorbehoud Vak Minimum aantal studenten Maximum aantal studenten Ethics 12 studenten - Leadership 12 studenten - Psychology of Courage - 20 studenten Cultural Entrepreneurship - 64 studenten Imagineering - 32 studenten Games 12 studenten 32 studenten Live entertainment 12 studenten 32 studenten European Grant Management 12 studenten 32 studenten Generation Studies 12 studenten 32 studenten Corporate Social Responsability 12 studenten 32 studenten Radio Management 12 studenten 32 studenten Storytelling 12 studenten 32 studenten Copywriting 12 studenten 32 studenten Effective Marketing Communication 12 studenten 32 studenten

3 AANBOD Mandatory CO Advanced Courses SEMESTER 1 Applied research Concepting Creativity & Personality Strategic Communication Management Descriptions mandatory Advanced Courses CO IEMES: Naam Advanced Course Toetscode Applied research 2259XADV13 Competentie(s) þ LOCO-competentie 1 þ LOCO-competentie 2 LOCO-competentie 3 LOCO-competentie 4 LOCO-competentie 5 Beroepsproduct(en) Analyserapport (LOCO-competentie 1) Hoofdonderwerpen / korte omschrijving module Onderzoeksrapport, survey (LOCO-competentie 1) Engelstalige management summary (LOCO-competentie 1) Adviesrapport (LOCO-competentie 2) In deze module ligt de nadruk op het ontwikkelen van onderzoeksvaardigheden. We richten ons met name op het doen van solide desk research en literatuuronderzoek. Verplichte literatuur In de colleges wordt de opzet van een onderzoeksrapport gevolgd bepalen onderwerp het inlezen in het onderwerp en het houden van een diepte interview met een expert om de richting in het literatuuronderzoek te bepalen. het doen van een probleemanalyse, bepalen van hoofd- en deelvragen beschrijving van de methoden van onderzoek het analyseren van theorie en informatie rapportage (incl. correcte bronvermelding, aanbevelingen voor verder onderzoek, Engelstalige management summary ) Wat is onderzoek? Praktijkboek methoden en technieken voor het hoger onderwijs / Nel Verhoeven / Boom Lemma Uitgevers / 2011 / ISBN: / 36,00. Toetscode 2259XADV13 Tentamenperiode toets(en) Toetsvorm Studiebelasting Tentamenstof þ Periode 1 þ Periode 3 Schriftelijk tentamen þ Opdracht Bonusopdracht þ Periode 2 Periode 4 Periode 5 þ Colleges: 24 uur. þ Voorbereiding colleges: 24 uur Bonusopdracht: 0 uur þ Voorbereiden maken toetsopdracht: 36 uur Voor details eindopdracht zie paperclip.

4 Hulpmiddelen bij toets Boek, colleges.

5 Name Advanced Course toetscode competenties Concepting 2259XADV37 LOCO- competence 1 LOCO- competence 2 LOCO- competence 4 LOCO- competence 5 Beroepsproducten Hoofdonderwerpen/ korte beschrijving module Verplichte literatuur Analyse (LOCO- competentie 1) Corporate story (LOCO- competentie 2) Concept (LOCO- competentie 4) Communicatie middelen (LOCO- competentie 4) Presentatie(LOCO competentie 5) In de Advanced Course gaan we dieper in op de volgende onderdelen: - Strategisch inzetten van concepten - Gelaagdheden van concepten - Toepassingen van verschillende soorten concepten - Verdieping elementen binnen conceptontwikkeling - Het levend maken van concepten - artikelen - Powerpoints Examination code 2259XADV37 Tentamen periode þ periode 1 þ periode 2 toetsvorm þ opdracht Studiebeslasting Colleges: 24 uur Voorbereiding colleges: 24 uur Maken toetsopdracht : 36 uur Tentamenstof Pitch & inspiration guide

6 Name Advanced Course Teacher(s) Examination code cohort cohort Professional product(s) cohort Main subjects / short description modul Creativity & Personality Monique Zijp, Chris Gribling 2259XADV11 LOCO- competentie 1 LOCO- competentie 2 LOCO- competentie 3 þ LOCO- competentie 4 LOCO- competentie 5 þ Competence 9 Concept (LOCO- competence 4) Means of communication (LOCO- competence 4) In this Advanced Course students will look for their personality and the way creativity plays an important role in that. How do I use creativity, who am I as a person? What are my passions and how can I use these for developing my creativity in both my private and professional world? The student starts to find his personal handwriting. He works from an artistic approach, both materially and conceptually: he materialises. The student is challenged to step out of his comfort zone and crosses borders both mentally and creatively. The process is executed in an organised, intentionally positive context, in which the shaping of ideas is received in a distinctly positive and constructive way. Mandatory literature One excursion with the group and individual visits to inspirational sites is part of the courses (this includes travel costs and entrance fees for the student) - How to be an Explorer of the World / Keri Smith / Publisher Penguin Books Ltd. / 2011 / ISBN: / 15,99 Examination code 2259XADV11 Period of Examination Type of examination Examination content þ After period 1 þ After period 3 Written exam þ After period 2 þ After period 4 þ Assignment Concept with a portfolio. The concept is the shaping of an ideal, (Example: student devises a concept for a big feature film). The concept is well argued: specific qualities and what makes the development of this concept specifically advantageous for the student. Already at the presentation, the devisor of a type 2 concept puts forward proposals for pilots or satellites that are feasible and that can pave the way to the ideal

7 Name Advanced Course Examination code Professional product(s) Main subjects / short description module Mandatory literature Examination code 2259XADV14 Strategic Communication Management 2259XADV14 LOCO- competence 1 þ LOCO- competence 2 LOCO- competence 3 þ LOCO- competence 4 LOCO- competence 5 Analysing relevant issues (competence 1) Crisis communication plan (competence 2) Develop relevant communication means (competence 4) This course is about issues management and crisis communications. These are considered relevant fields in corporate communications management. Issues management and crisis communications become more and more important as a result of social media. You analyze issues to be better prepared when a crisis occurs. You translate the results of this analysis into a crisis communication plan. Crisis communications is designed to protect and defend an organization facing a public challenge to its reputation. These challenges occur in many different forms, like natural disaster, financial crisis, product recalls, leadership crisis, etc. You learn how to respond in a crisis situation, in accordance with the organizations identity, to manage the reputation damage or even use the crisis to (re)build your reputation. A crisis can be a threat or an opportunity for the reputation. Articles Period of Examination Type of examination Hours of study þ Period 1 þ Period 3 Written exam þ Assignment Bonus assignment þ Colleges: 24 hours þ Period 2 Period 4 Period 5 þ Preparation colleges: 24 hours þ Preparation making assignment: 36 hours Examination content Resources at examination Issues management, scenarioplanning, crisis communications Not relevant

8 Optional Advanced Courses > Name Advanced Course Ethics Performance indicator Professional product(s) Main subjects / short description module As IEMES professionals, you will be working on the content of media and entertainment products. In an age of increasing permissiveness, these products may be increasingly extreme in nature. As societies are becoming more cosmopolitan, the views and values amongst audiences are broadening. Values are becoming less homogenized and are often the source of social and political tension. For this reason, one of the core competences that has been defined for IEMES professionals is an ability to assess, balance and judge ethical issues. In commercial terms, this may be important for assessing a potential threat of litigation. In social terms, an ethical awareness is a quality that is quite rightly expected of a socially responsible professional. This course aims to develop your critical awareness of ethical issues. By the end of this course, you should be able to justify your opinions on an ethical issue from a number of normative perspectives. Studying ethics does not make one more ethical. It may increase self-reflection, paranoia and an awareness of the inherent contradictions in human values. Values are often incommensurable. This means that the worth of one value cannot be measured against the worth of another. There is often no common scale to measure the benefits of one value against the other. This is what is meant by the term incommensurability. Mandatory literature Theoretical content per class 1. Epistemology and the fact / value distinction 2. Ontology and Meta-ethics 3. Rationality 4. Teleological theory 5. Deontological theory 6. Consequentialist theory PDF Reader Ethics with a Pinch of Ontology and Epistemology, Souza, O.Q.H. de, 2013 (Royalty Free).

9 Examination code: Period of Examination period 1 period 2 period 3 period 4/5 Type of examination Hours of study MC Exam - 50 questions on knowledge of ethical theories, concepts and principles. Classes: 28 hours Class Preparation: 28 hours Bonus assignment: 28 hours Examination content (1) in class presentations of theory, and (2) Digital Reader. Resources at examination Structure Overview of Ethical Theory

10 Name Advanced Course Branding Performance indicator Professional product Main subjects / short description module Brands are everywhere around is. They are a very powerful marketing instrument and are still very important when it comes to creating a longterm relationship with the consumer. This course discusses different aspects of branding, the creation of brands, the management of brands as well as measuring brand value. An overview of the course Session 1. Introduction in branding, brand management and global course overview This session gives an insight into the world of brands and the managing of them. Also the importance of brands within the profit and non-profit industries will be researched. Branding cultural entertainment (Keller chapter 1) This session also connects brands to the EME-industry and gives a lot examples. We will discuss the importance of brands and also the role of different media. Session 2. Creating brand value & brand positioning (Keller chapter 2 and 3) This session we will look at the Customer Based Brand Equity model. It gives an insight on how strong brands are built. Brand building blocks are very important when it comes to building a strong brand. Brand psychology Brands have strong influence on the buying behavior of consumers. In this session we will discuss the psychology behind brands. Session 3. Brand marketing programm (Keller chapter 4 and 5) The development of a brand consists of chosing specific brand elements, which are brought to life with different marketing campaigns. Brand activation (Keller chapter 6 and 7) Brand activation aims tot give brands a more centra land vital role in de the lives of consumers. Experiences are very important in order to achieve this. ondersteund met allerlei marketingcommunicatie instrumenten. Session 4. Brand measurement (Keller chapter 8, 9 and 10) Brands represent a certain value for consumers but of course also for the

11 brand owners. This session discusses methods that can be used to measure brand value. Brand strategy (Keller chapter 11) This session is also about how a brand strategy is developed. What are important aspects a brand manager has to think of. Session 5. Brand extensions (Keller chapter 12 and 13) There are many different ways you can make a brand grow. An important way is by making use of brand extensions. In this session we will discuss different types of brand extensions, we will also look at advantages and disadvantages of certain extensions. International branding (Keller chapter 14) Brands are international. Well-known brands are mostly international operating brands. However one day they too were small. This session discusses the process of internationalization of brands. Session 6. Brand communities & future branding Social media plays an important role in branding. Social media created a lot of communities that use certain brands. In this session we will discuss the link between brands and communities. We conclude the session with a future forecast. Summary This session will also be used as a summary of the past weeks. Probably we will do a rehearsal exam. There is time to ask questions about the entire course. Mandatory literature Strategic Brand Management A European perspective, second edtion / Kevin Lane Keller, Tony Apéria & Mats Georgson / Pearson Education Ltd. / 2011 / ISBN: / 55,99 Examination code: Period of Examination Period 1 Period 2 Period 3/4/5 Type of examination Hours of study Examination content Resources at examination Written exam Colleges: 24 hours Preparation colleges: 38 hours Preparation written exam: 22 hours Literature: Strategic Brand Management Slides: Slides used in sessions available on the Fontys ACI portal Handouts: Articles etc. distributed in sessions also available Video: Video links that are in the presentations

12 Name Advanced Course Consumer Behavior Performance indicator Professional product Main subjects / short description module Week 1: Introduction - Overview, assignment, grading policy, etc. - Understanding consumer behavior - Ethics in consumer behavior Week 2: Psychological core (part 1) - Motivation, Ability & Opportunity - From exposure to comprehension Week 3: Psychological core (part 2) - Memory and knowledge - Attitudes based on high effort - Attitudes based on low effort Week 4: Psychological core (part 3) - The social self - Stereotyping - (Group) conformity Week 5: Process of making decisions (part 1) - Problem recognition and information search - Judgment and decision making based on high effort Week 6: Process of making decisions (part 2) - Judgment and decision making based on low effort - Post-Decision Processes Mandatory literature - Consumer Behavior / Wayne D. Hoyer, Deborah J. Maclnnis, Rik Pieters / Cengage Learning / 2013 / ISBN: / 60,99 Examination code: - Period of Examination Period 2 Period 3 Period 4/5 Type of examination Hours of study Schriftelijk tentamen (open vragen) Colleges: 24 uur Voorbereiding colleges: 24 uur Voorbereiding schriftelijk tentamen: 36 uur Examination content - Sheet, artikelen en boek Consumer Behavior. Resources at examination geen

13 Name Advanced Course Corporate Social Responsibility Performance indicator Professional product(s) Main subjects / short description module Understanding and analyzing CSR policies and approaches and their practical implications for marketing (within the entertainment sector) Individual research paper During this advanced course the main concepts within the contemporary CSR debate will be dealt with, with a special attention to entertainment. The following are the main topics that will be covered in this course: 1. Globalization, businesses and social responsibility 2. Business ethics 3. Entertainment and social responsibility 4. Tools to understand CSR within companies (foot printing, reporting, certification etc.) 5. Understanding CSR themes (Fair Trade, Child Labor, Human rights, Climate Change.) The exact content of the course will be determined by actual events, news and developments within the field of CSR. Week 1: Introduction to basics of CSR including analysis of CSR policies, sustainable development, ethics and stakeholder theory. Explanation of main deliverables Week 2: Comparing CSR policies, presentations of companies, understanding CSR within Medium and Small Businesses Week 3: Critical look at CSR themes (Child Labor, Human Rights etc) and presentations Week 4: Overview of sustainable tools and how they work in practice Week 5: Understanding the relation between CSR and marketing, sustainable marketing and green washing Week 6: Practical work for final assignments Mandatory literature Corporate Responsibility: Governance, Compliance and Ethics in a Sustainable Environment 2/E / Tom Cannon / Financial Times Press / 2012 / ISBN10: & ISBN13: / IMPORTANT: THE FINAL READINGS MATERIALS FOR THIS COURSE WILL BE ANNOUNCED DURING THE FIRST LESSON. DO NOT BUY THE BOOK YET!

14 Examination code: Period of Examination Period 1 Period 2 Period 3 Period 4/5 Type of examination Opdracht / paper Presence rule Hours of study Examination content Resources at examination Colleges: 24 uur Voorbereiding colleges: 24 uur Voorbereiding schriftelijk tentamen / maken toetsopdracht: 36 uur 1.Presentations during class 2.An oral exam based on the individual paper When two or more times absent -0.5 point of exam grade Desk research, literature and lectures covered during classes meetings.

15 Name Advanced Course Cultural Entrepreneurship Performance indicator Professional product(s) Main subjects / short description module Mandatory literature Cultureel ondernemerschap is een actueel onderwerp voor vele instellingen en professionals die actief zijn in de culturele branche. Subsidies en sponsorbedragen zijn voor een groot deel verdwenen en ondernemerschap is een must om het hoofd boven water te houden. Tijdens dit vak zijn we actief bezig met onderzoeken naar, en uitwerken van mogelijkheden, om bijvoorbeeld kunstenaars of schouwburgen winstgevend te maken. Projectmanagement, onderzoek, marketing, communicatie, financiële onderbouwing en strategisch management komen aan de orde. Het gaat hierbij om concrete opdrachten voor echte opdrachtgevers binnen de culturele sector. - Management voor de culturele sector Marc Altink en Peter Bosma Uitgeverij Coutinho/2011 ISBN: / 34,50 Examination code: Period of Examination Periode 1 Periode 2 Periode 3 Periode 4/5 Type of examination Opdracht Hours of study Colleges: 28 uur Voorbereiden colleges: 28 uur Maken opdracht: 28 uur Examination content Je maakt voor een echte culturele opdrachtgever uit Nederland een marketing/communicatieplan waarmee je het rendement van de ondernemer verhoogd. Onderwerpen zoals bij de modulebeschrijving worden verwerkt in het plan. Resources at examination

16 Name Advanced Course Professional product(s) Main subjects / short description module Mandatory literature Entertainment Television TV-format In this course students are going to create their own format for a tvshow. In steps they ll develop a format that is compatible with modern demands. How to make an innovating format that is commercially interesting? Articles and documents on intranet Examination code Period of Examination Period 1 Period 2 Period 3 Period 4/5 Type of examination Hours of study Examination content Resources at examination Assignment Colleges: 24 hours Preparation colleges: 30 hours Preparation written exam / making assignment: 30 hours The quality of the format and possibilities for exploitation

17 Name Advanced Course European Grant Management Performance indicator Professional product(s) Main subjects / short description module - Week 1: Het subsidielandschap o Inleiding begrip subsidies en financieringsinstrumenten o Beschrijving subsidielandschap Nationaal Europees Fondsenwerving o Het subsidieproces en belangrijke begrippen o Enkele specifieke regelingen voor het Creatieve domein o Hoe blijf je op de hoogte? o Opdracht:identificeer de juiste subsidiekanalen voor je project - Week 2: De Match en het projectplan o Bespreken opdracht o Hoe maak je de match tussen subsidie en idee? o Starten van een project(plan) o Enkele praktijkvoorbeelden o Opdracht:stel een globale projectschets op (max. 1 A4) - Week 3: de Praktijk van een goed projectplan (1) o Presentatie: praktijkvoorbeeld cultureel ondernemerschap o Het begint met een goed (ondernemers)plan met financiële onderbouwing Inhoud, planning, organisatie Exploitatieplan (Project)Begroting Alternatieve vormen van financiering? (crowdfunding, investeerders, sponsoring, samenwerking) - Week 4: de Praktijk van een goed projectplan (2) o Vervolg op het ondernemersplan o Netwerkomgeving o Pitch o Presentatie: praktijkvoorbeeld cultureel ondernemerschap

18 - Week 5: Subsidie management o Het proces na de aanvraag begint al vóór de aanvraag o Inhoudelijk projectmanagement o Financieel projectmanagement - Week 6: Samenvatting o Terugblik vorige lessen o Opdrachtbeschrijving voor toetsing Mandatory literature - Volgens format: Basisboek Eventmanagement van concept naar realisatie / Gabrielle Kuiper / Uitgeverij Coutinho / 2008 / ISBN: / 29,50 - Examination code: Period of Examination Type of examination Hours of study Period 1 Period 2 Period 3/4/5 Assignment Colleges: 28 hours Preparation colleges: 30 hours Preparation written exam / making assignment: 26 hours Examination content - Een schriftelijke opdracht waarin de student gevraagd wordt inzicht te tonen in het geleerde tijdens de advanced course. Onderwerpen: o Begrippenkader o Omgevingsanalyse o Match o Start projectplan Resources at examination

19 Name Advanced Course Event Performance indicator Competentie 4: Het initiëren, (laten) ontwikkelen, plannen, vermarkten (laten)uitvoeren en evalueren van managen, op basis van relevante managementmodellen van evenementen, uitgaande van een event als marketingcommunicatie instrument. Professional product(s) Main subjects / short description module Mandatory literature Events have an impact, they matter and are more and more frequently used as a strategical tool. This course is all about the way organisations implement events as a marketingtool to reach out to their targetgroup. Topics: - Events as a strategical marketingtool - Events and relationshipmarketing - Events and marketingcommunication - Events and branding - Events and citymarketing - Touchpoints-theory - Effectmeasurement / Return On Investment Het Event als Strategisch Marketinginstrument / D. Gerritsen en R. van Olderen / Uitgeverij Coutinho / 2011 / ISBN: / 37,50 As soon as this book is available in an English version the English version will be mandatory, Students will be informed about this. Examination code: Period of Examination Period 1 Period 2 Period 3 Period 4/5 Type of examination Hours of study Examination content Resources at examination - Written exam Colleges: 24 hours Preparation colleges: 18 hours Preparation written exam: 42 hours The (entire) book and the content of the classes (PPT-sheets, articles)

20 Name Advanced Course Film Studies Professional product(s) Main subjects / short description module Mandatory literature Movie-review Paper combining Media theory and Film In this course students will learn to analyze films. In several steps we ll work towards a paper combining a theory with a film. Students will also write a movie-review based on terminology of Film Studies and analyze short clips as a practice for analysing a movie. Film Art: An Introducion 9th Revised edition / David Bordwell and Kirstin Thompson / McGraw-Hill Education / 2012 / ISBN: / 50,99 Examination code Period of Examination Period 1 Period 2 Period 3/4/5 Type of examination Hours of study Examination content Resources at examination Assignment Colleges: 24 hours Preparation colleges: 18 hours Preparation written exam / making assignment: 42 hours Review Paper on a film

21 Name Advanced Course Futures studies and scenarioplanning Performance indicator Beoordelen van strategische opties voor de nationale en/of internationale markt op basis van de analyse. Rapporteren en overtuigend presenteren van de resultaten en verantwoorden van de analyse, inclusief verantwoorden van de aanpak en geven van een advies over het vervolgtraject. Beheersen van de Engelse taal op Europees taalniveau B2+. Professional product(s) A scenario planning process report, with 4 future scenario s described and 1 sceanrio visualised in detail, for a company/institution within EME sector. Main subjects / short description module The process of scenario building method consists of elaborate future trendresearch on different levels and creating new possible new futures from that research, in order to cope with uncertainties in making strategic decisions on the long term. The research part consists of: determining the scenario decision focus, data collection through expert interviews and elaborate trendresearch on macro, sector and consumer behavior level. Analysing by impactinsecurity matrix, determining the axes of uncertainty. When all this is done, the creative part starts: Constructing the scenario s: Describing the scenario s using the research outcomes and making them into imaginative stories by use of storytelling and visualizing methods. Mandatory literature The scenario process, research and constructing is a process that needs sparring and cooperation. During the course you will work together in a group. The actual scenario report, however, will be an individual assignment. The outlines of the assignment will be published on sharepoint. Retakes are completely individual. Articles: van 't Klooster, Susan A, & van Asselt, M. B. A. (2006). Practising the scenario-axes technique. Futures, 38(1), doi: /j.futures Robert Baldock. (1999). 5 futures. Management Review, 88(9), 52 Internet sources like and will be used to gain technological innovation data (underpinned with academic references) Sectortrends: Entertainment and Media outlook (PWC) (available at school for inspection, no need to buy yourself) To be completed with additional articles and sources that will be provided for on sharepoint.

22 Examination code: Period of Examination Periode 2 Periode 3 Periode 4/5 Type of examination Hours of study Examination content Resources at examination Opdracht Colleges: 6 x 4 uur Voorbereiding colleges: 6 x 3 uur Voorbereiding schriftelijk tentamen / maken toetsopdracht: 42 uur Mandatory literature, slides from ppts in class (available on sharepoint). Additional articles available on sharepoint. Available data from trendreports (sector) can be found on sharepoint as well as the exact outlines of the assignment.

23 Name Advanced Course Games Professional product(s) Main subjects / short description module Mandatory literature Offer containing (practical) concepts, communication trajects and budgets The game and its environment In this course, we take a closer look at the game s environment and the leading role the game designer has to within this environment. Keywords are: organising, managing, motivating, analysing, evaluating, testing, the players, the team and the market. The second part of Jesse Schell s The art of game design is used as a guideline throughout the course. This part of the book has a clear focus on the game environment. The theory explained in the lectures is practiced by means of an assignment. This assignment is the course s final test and will be supplemented at the end of the course with questions about the course s content. The Art of Game Design A book of lenses / Jesse Schell / Elsevier Science & Technology / 2010 / ISBN: / 44,99 Examination code Period of Examination Period 1 Period 2 Period 3 Period 4/5 Type of examination Written exam Assignment Bonus assignment Hours of study Colleges: 24 hours Preparation colleges: 36 hours Bonus assignment: hours Preparation making assignment: 24 hours Examination content d.n.a. Resources at examination d.n.a.