Start2Go Christel De Maeyer

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1 Karijn Bonne Business Management and International Business Management Businessmodels, sharing economy, start-ups, innovation, design research Start2Go Christel De Maeyer Graphic and Digital Media International Business Behaviour Management design, human centered design, wearables, personal informatics Cecilia De Winter Early Childhood Education HRM, talent development, coaching, human centered design Vicky Franssen Business Management Experimental res earch, online communication, sharing economy & commons, psychology, marketing

2 How can we isnpire starters to collaborate? Diversity of starter profiles Diversity of supporting stakeholders yet How do we find a co-founder? How can we network? How can we form a community that covers the fragmented landscape? 2 Start2Go: Conceptvalidering

3 Zocalo.io An on- and offline community which connects starters and partners. Offering tools to develop starters their personal and professional development to optimize their entrepeneurship soft skills set. 3 Start2Go: Conceptvalidering

4 Strategic vision innovation Stimulating Human connection in the real world Connecting Humans and Technology 4 Start2Go: Pitch - 25/04/2018

5 5 HCD Method 13 in-depth Interviews Start2Go: stavaza - 25/04/2018 Focus group Brainstorm +Lego prototyping

6 Quest to the problem Starting with User Scenarios Joke P ER S ONA Start2Go P R OJECT 17 May 2018 CREATED WITH SMAPLY TRIAL VERSION EXP OR T DATE NAME INIT IALS AGE JOK Joke OCCUPAT ION Vrouwelijke ondernemer NAT IONALIT Y BE MARIT AL S T AT US Ongehuwd QUOT E Ze willen coaching van echte ondernemers. Na x aantal incubatoren kregen ze advies van 2 ondernemers en die halve namiddag bracht meer op dan al de andere inspanningen Persona: how does this all work? DES CRIPT ION Heeft leren omgaan met financiële onzekerheid, realit eit szin in ondernemen. 6 Heeft bedrijf gedaan met haar best e vriendin, zowel het feest en als samen ruzie maken kon. Start2Go: Brainstorm - 20/04/2018 Heel complement air.

7 Marie STAKEHOLDER MAP PROJECT Bryo Pe ggy Support for young potentials St art e rskapit aal EXPORT DATE KBCStartIT Marie T homas St art e rskapit aal Birdhouse St art e rso rganisat io n Co aching Starte rslabo A B C Educational Institute A B C Untitled sector Untitled sector Untitled sector Marie Starterslabo Thomas Educational Institute Peggy Bryo KBCStartIT Starte rsorganisation Coaching Support for young potentials Starte rskapitaal Birdhouse JourneyMaps - Stakeholders Experience Map of Start2Go Start2Go 06 May 2018 CREATED WITH SMAPLY TRIAL VERSION JOURNEY MAP PROJECT EXPORT DATE Start2GoStage Via ambassadeurs komt Ma Maria browsed een beetje rond Maria antwoord positief op de b Maria wordt rondgeleid op het p Maria vindt het open forum wel i Maria komt regelmatig terug op De mobiele applicatie ervaart ze Ze ontmoet andere starters via d Plots heeft ze hulp nodig, ze wo Maria plant een persoonlijke ses Ze plannen een wekelijkse sessie Maria doet een fantastische sto EMOTIONAL JOURNEYS Start2Go Start2Go 06 May 2018 CREATED WITH SMAPLY TRIAL VERSION 7 Start2Go: Pitch - 25/04/2018

8 Challenges to tackle First, how to find a co-founder or a first employee. Second, how do we go about networking, how can we prepare for networking, how can we create ROI in networking. Third, how can we bring the fragmented community more together. Soft-skills development: Self-awareness and Self-efficacy, Mobilizing Resources, Working with others 8 Start2Go: Conceptvalidering

9 Workshop 3 steps considering our 3 challenges. Mapping the Entrepreneurship service ecology for startups scale-ups Share experience (10 min) Future service around Entrepreneurship + scenario how it would be used. Resulting in what already works and what future could be, customer journey (10 min) Closing and final thoughts discussion (15 min) 9 Start2Go: Conceptvalidering

10 Technology a two sided tail from persuasive feedback loops towards positive-empathic design 10 Start2Go: Conceptvalidering