E-commerce Barometer 2016

Transcriptie

1 CONFIDENTAL deck only FOR PARTICIPATING PSPs NOT FOR DISTRUBUTION in any way, final version for press release will be distributed in Dutch and French to all PSP s on Tuesday 14 March E-commerce Barometer 2016 Belgium Please feel free to provide feedback, reactions and quotes to complete the content to be released All data under embargo until Wednesday 15 March 7am

2 Agenda 1. Waarom deze E-commerce Barometer? 2. Payment Service Providers 3. Dieptezicht in de online handelaren in België 4. Appendix

3 Deel 1 Waarom deze E-commerce Barometer?

4 4 Introductie De E-commerce Barometer 2016 brengt accurate informatie over de Belgische e-commerce handel. Maar al te vaak zijn marktdata gebaseerd op schattingen afgeleid van consumentenbevragingen. Zo worden enkel consumentenbestedingen op vlak van e-commerce in België tot op heden onderzocht. De echte transactie data van Belgische online handelaren ontbreekt. Een lacune dus. Reden genoeg om voor The House of Marketing samen met Safeshops.be, deze lacune te vullen. Dit door het verzamelen van deze data van de meest betrouwbare bron, namelijk de Payment Service Providers zelf. Deze cijfers over online handel in België bekend maken, zal bedrijven, ondernemers en marketeers helpen om hun analyse en voorspellingen beter af te stemmen op de werkelijkheid. Een online handel opzetten is niet altijd makkelijk, maar deze cijfers kunnen alvast, samen met de hulp van experten, de kans op succes verhogen.

5 Deel 2 Payment Service Providers Alles draait om veilige betalingen

6 6 De PSP s als data bron Payment Service Providers verzorgen de online transacties van alle Belgische online handelaren. Ze voorzien in een veilige betalingsomgeving voor de consument en zorgen ervoor dat online handelaren een brede waaier aan betalingsmiddelen kunnen aanbieden aan de online shoppers (bvb. Bancontact, kredietkaarten, Paypal and Bankapplicaties) We verzochten alle Payment Service Providers, actief in België, om deel te nemen aan deze E-commerce Barometer en de studie te voorzien van data die ons in staat moest stellen om voor de eerste keer een duidelijk en volledig beeld te krijgen van de Belgische online handelaar gebruik makend van echte transactie data. all Payment Service Providers active in the Belgian market to participate in this E-commerce Barometer and provide some data to be able to, for the very first time, get a clear and complete view of Belgian online players using real numbers.

7 7 The participating Payment Service Providers The participating parties are all major PSPs active in the Belgian market with an estimated market share of 90%* * Estimation is based on feedback of participating PSP s

8 Chapter 3 A deep dive into Online Players in Belgium

9 9 Included in the numbers are Transaction value Online Merchants with Belgian VAT nrs To a high of Pure player webshops Online presence of traditional retailers Offline Services sold online like festival tickets or hotel bookings Online Subscription businesses like software as a service Desktop, Tablet & Mobile payments BILLION

10 3,095 More online players in 2016 vs 2015 That s an increase of 26%

11 11 92,6% of the growth in merchants is situated in the Occasional and Micro segment NUMBER OF ONLINE PLAYERS +26% 3,188 6,680 1, ,232 8,504 1, ,918 11, % % +12% +11% +12.5% Occasional < 12 tx/y Micro < 100 K Small > 100 < 1 Mio Medium > 1 M < 10 M Large > 10 m To ta l 92,6% = ( ) / 3095

12 12 Transaction value 22% To a high of BILLION

13 13 The Large segment is primarily driving the growth with almost 30% increase in total value ,073, % 2,427, ,829, % 138,767,378 TRANSACTION VALUE ( ) +10.5% 479,602, ,049, % 1,013,781,112 1,114,812,630 2,479,403, % 3,215,254,444 4,093,689, % 5,001,311,274 Occasional < 12 tx/y Micro < 100 K Small > 100 < 1 Mio Medium > 1 M < 10 M Large > 10 m To ta l

14 14 3,16% of online merchants 472 Merchants in absolute make up more than 86% of total transaction value The exact percentages are 3,1642% and 86,5786%

15 15 Only 14,62% of online merchants 2,181 In absolute generate more than 100K In transaction value The exact percentage is 14,6209%

16 receive 28% <12 of online merchants Online transactions /year make an average of only 574 per year The exact percentage is 28,3703%

17 17 This means that 85% (12,736) of players made less than 100K in transaction value online. 4 5 % ONLINE PLAYERS BY SEGMENT 3 1 Occasional < 12 tx/y 28% 1 2 Micro < 100 K 57% Small > 100 < 1 Mio Medium > 1 M < 10 M Large > 10 M 11% 3% 1% 2

18 18 The average transaction value in the Large segment (0.54% of merchants) had a growth of 15%, pushing total market growth AVERAGE TRANSACTION VALUE BY SEGMENT 34,091, % 39,788, % % ,789-8% 16, ,403-1% 310,135 2,875,769 2,851, ,271-3% 335,249 Occasional < 12 tx/y Micro < 100 K Small > 100 < 1 Mio Medium > 1 M < 10 M Large > 10 m To ta l

19 19 Market growth is further driven by inflow of new players in the smaller segments, not by definition because all merchants are growing transaction value. AVERAGE TRANSACTION VALUE BY SEGMENT 34,091,797 39,788, % % ,789-8% 16, ,403-1% 310,135 2,875,769 2,851, ,271-3% 335,249 Occasional < 12 tx/y Micro < 100 K Small > 100 < 1 Mio Medium > 1 M < 10 M Large > 10 m To ta l We know the average human has one breast and one testicle. In every segment merchants are growing and declining.

20 20 Belgian players take back market share from international players Based on Belgian online consumer spending* International Belgian merchants 50.08% 44.43% % % Data source : 2015: 4,09B / 8,2 B compared to 2016: 5B / 9 B

21 21 5% Only of new online players generated more than 100K transaction value in their first year

22 22 37% of online players that closed shop did less than 12 transactions that year

23 Appendix

24 24 Some definitions A Belgian online merchant A company that is selling products or services via the internet (including mobile) and is in the possession of a unique Belgian VAT number. They also have a PSP contract which allows the company to accept remote electronic financial transactions. Online Financial Transactions: Transfer of money between clients and merchants. These numbers can include refunds and chargebacks. Online transaction value The value of the transactions generated from sale of goods or services or any other use of capital or assets, associated with the main operations of online merchants before any costs or expenses are deducted. These numbers can take into account refunds and chargebacks.

25 25 The raw Data Extrapolated nrs to cover 100% of the market Number of Belgian online merchants Online transacon value (in ) Number of online Financial Transacons Delta New in 2016 Cancelled in Occasional < 12 tx/y Micro < 100 K Small > 100 < 1 Mio Medium > 1 M < 10 M Large > 10 m Total Data received from the PSP s Number of Belgian online merchants Online transacon value (in ) Number of online Financial Transacons Delta New in 2016 Cancelled in Occasional < 12 tx/y Micro < 100 K Small > 100 < 1 Mio Medium > 1 M < 10 M Large > 10 m Total

26 Greet Dekocker M greet@safeshops.be